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Galaxy Racer appoints new Head of Marketing, India & South Asia

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Former Garena Esports Project Manager for India, Romeo Misao, joins Galaxy Racer to head up the organisation’s rapid expansion plans for the region

Galaxy Racer (GXR), one of the fastest-growing esports, gaming and lifestyle organizations in the world, headquartered in Dubai, has announced the appointment of Romeo Misao as the Head of Marketing for India and South Asia. The announcement follows the organisation’s spate of new hires globally and the recent signing of Galaxy Racer’s Chief Marketing Officer, Allan Phang. 

Misao will lead the best-in-class regional marketing initiatives for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer, focusing on the company’s aggressive expansion plans across India and the South Asia region.

Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena. He led and executed esports initiatives for Free Fire in India and Bangladesh as their Esports Project Manager. 

He spearheaded and launched the leading premium esports IPs in India that went on to be record-breaking such as the Free Fire India Championship Fall 2020 with 300,000 concurrent viewership and the Free Fire World Series, Singapore 2021 with 1.9 million concurrent viewership on local Hindi language streams.

Misao has also worked for award-winning brand BenQ-Zowie, where he drove gaming and esports projects and contributed to the success of the brand’s ranking as the No. 1 Gaming Monitor. He led all Marketing and Communications for US leading display brand, ViewSonic in India and contributed to the growth of the brand in the major display product line with a Top 3 ranking in India. This positioned the brand among the top display segments which led to major collaborative promotional projects with leading games publishers such as Tencent.

Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.

Nigma Galaxy, the merger between Team Nigma,  champions of The International 7 Dota 2, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

Allan Phang, Chief Marketing Officer of Galaxy Racer commented, “Romeo’s vast marketing experience and deep knowledge of the Indian esports industry is vital as part of our strategic initiatives for India. His work is exceptional and I am looking forward to working together with him. As Galaxy Racer pushes forward with our aggressive expansion plans, having a leader of his calibre is important to spearhead our marketing campaigns. We look forward to having Romeo onboard with us. Welcome to our galaxy!”

Romeo Misao, Head of Marketing, India and South Asia of Galaxy Racer commented, “I am excited to be working at Galaxy Racer, one of the fastest-growing esports, gaming and lifestyle organisations globally. I look forward to working with Allan and my fellow colleagues as we look to partner with brands who are interested in targeting Gen Z and Millennials. I cannot wait to unleash the awesome marketing initiatives I have in store for the Indian market and to put Galaxy Racer, Nigma Galaxy and India on the world map in the global esports industry.”

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world. 

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise! and Rainbow High, both featured on Netflix.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours. 

Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Bacta to host Social Responsibility Exchange in November

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Bacta will host its annual Social Responsibility Exchange at the County Hall in London on Thursday 22nd November, the trade body announced today. The event will provide members with an opportunity to share best practice tactics and strategies around Social Responsibility.

The event will be introduced by Elizabeth Speech, chair of bacta’s Social Responsibility Committee. YGAM and GamCare will also be speaking at the event alongside Social Responsibility updates from the Gambling Commission.

Bacta Membership, SR and Compliance Manager Russell Edge said: “Our Social Responsibility Exchange will allow members to hear crucial updates on Social Responsibility from the likes of the Gambling Commission, YGAM and GamCare.

“The day-long event will also provide a structured forum for discussion around the tactics and strategies bacta members are employing across the country.

“Ultimately, we hope members leave the event knowing more about Social Responsibility and having exchanged their knowledge where they can.”

 

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Nigma Galaxy female CS:GO Champions: New docu-series follows rise to becoming champions

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This Sunday 14th, Nigma Galaxy is set to release the first episode of their new docu-series, Jiggy Biggy Best: A CS:GO Story, which follows their hugely successful female CS:GO team and their journey to becoming champions at two major tournaments this year.

The first instalment of the series will be launching on Nigma Galaxy’s YouTube channel at 1pm CEST on Sunday. You can find more information below, in case the team’s story would be of interest to your editorial plan:

  • Fans will get a behind the scene glimpse into the female Nigma Galaxy CS:GO team preparing for two of the biggest tournaments of their careers – ESL Impact League Season 1 in Dallas to the stand-alone ESL Impact tournament in Valencia
  • The docu-series also offers an exclusive peek into the teams journey to the top – their training regime, team cohesion and a deeper dive into the world of female esports
  • Uncover the dedication and support Nigma Galaxy have placed on the competitive female esports scene, one of the fastest-growing sub-genres in the industry
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Week 32/2022 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming!

Yggdrasil and AceRun have combined to deliver the hottest Egyptian themed slot of the Summer, Book HOTFIRE. This high volatility slot, which is AceRun’s debut title as part of the YG Masters program, pays homage to classic ‘book’ style slots, tasking players with collecting sacred books to trigger a lucrative bonus round that can see them win up to 6,440x their stake.

 

Amusnet Interactive has released its newest video slot, Fruit & Gold. The title promises players “a mixture of golden wins.” The game is described as a modern version of the retro symbol and juicy slots, “a classic video product” with a variety of lucky symbols and fruits. It is called “a combination of burning spins and frutilicious wins”. This 5 reel, 5 lines video slot “offers golden graphics and wild sounds,” according to Amusnet Interactive’s statement.

 

Pragmatic Play has released its new video slot Greedy Wolf. Set across 5×4 reels, the title features 20 paylines that are filled with iconic characters drawing inspiration from the famous tale The Three Little Pigs. Players are aided in forming matching combinations of these pig and wolf symbols by the titles wild which substitutes all other symbols in game.

 

Slotmill released its 16th video slot called Money Jar, which is a “Betty Boop” comic style inspired game with 46,656 betways. Money Jar is packed with features including respins, countdown wilds and a high-paced bonus game with a max win of 20,000 times bet!

 

Relax Gaming, the igaming aggregator and supplier of unique content, has continued its Tumble series with the release of TNT Tumble Dream Drop. The 5×7 slot features an RTP of 94% and a maximum win of 12278.7x the player’s bet and is the latest game to feature the company’s hugely successful Dream Drop jackpot.

 

Kalamba Games has created a real game of cat and mouse in the newly launched title Rumble Ratz Megaways™. The six-reeled slot has symbols depicting the various rat protagonists present in the game along with a wild which substitutes all other symbols except the K-Cash symbol making it easier for players to be awarded a win.

 

B2B gaming supplier Push Gaming has announced the network-wide release of Mad Cars, a post-apocalyptic race car derby where players brave four-wheeled mayhem to chase down wins. The adrenaline-filled title will be available to all partners across regulated markets and releases hot on the heels of recent hit titles like Fat Banker and Nightfall.

 

Fire up the furnace as Play’n GO turn up the heat on the pursuit of gold in their latest release, Forge of Fortunes. Way down in the depths of mines, glistening treasures await. To strike gold is the most invaluable of feats, but this is just the start to forging your fortune. Set on an unusual yet compelling 3×1 set of reels where the aim is to get three pieces of gold in a line which triggers the Forging Re-Spins and players have the potential to x2500 their total bet.

 

 

Pragmatic Play, the market-leading multi-product supplier, welcomes players to the ranch in its latest release, Black Bull.  Played across a 5×4 reelset, the title is home to a collection of symbols depicting eagles, wolves, lizards and more wildlife, which must be form into matching combinations across 20 paylines to award a win.  

 

Red Rake Gaming has once more opted for MillionWaysTM with this new game, a mode with 1 million ways to win that has already been hugely successful with players from all over the world. The design of this video slot will remind you of classic casino halls that are familiar to everyone, with an intrepid young main character and the chance to obtain endless wins. The objective is to follow his lucky streak and multiply your wins. The main feature is the Lucky Adam’s Fortune minigame, which is triggered when players complete the accumulator with grey Lucky Adam symbols and multipliers.

 

BGaming, a fast-growing content provider to the iGaming industry, goes live with its new slot Maneki 88 Gold, packed with Asian-inspired symbols, all-the-rage features, and 4 Jackpot levels. Maneki 88 Gold is the Asian-themed online slot with medium volatility and 96.9% RTP playing out on a 5-reel, a 3-row field with 243 ways to win.

 

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