Connect with us
728x90 banner available here

Latest News

Euro 2020 from a betting perspective

Published

on

Reading Time: 3 minutes

 

Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.

This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas.  We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.

SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.

Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”

Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.

One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.

Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.

Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.

Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”

Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.

Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Allwyn announces €2.15bn syndicated credit facility and refinancing of existing syndicated credit facility

Published

on

Reading Time: < 1 minute

 

Allwyn International AG announced that it has entered into a new €2.15 billion Senior Facilities Agreement with a syndicate of international banks.

Lenders under the Senior Facilities Agreement have committed to provide funding to Allwyn in an aggregate amount of €2.15 billion, comprised of €400 million of amortising term loans, €900 million of bullet term loans, a €350 million multi-currency revolving credit facility and a €500 million delayed drawdown term loan. All the facilities have a five-year maturity. Allwyn will use the proceeds to refinance its existing €1.7 billion syndicated bank facility (of which, €1.2 billion is currently drawn), to support its growth plans, and for general corporate purposes.

The margin on key facilities is 150 bps lower than the margin on the refinanced facility.

The liabilities under the Senior Facilities Agreement will rank pari passu with the existing debt of Allwyn International AG and Allwyn Entertainment Financing (UK) plc, under the existing intercreditor agreement.

Kenneth Morton, Allwyn CFO, commented: “I’m delighted with the level of interest that the transaction received, with the majority of existing banks upsizing their commitments and a further increase in the number of banks in our banking group.

This syndication reflects the strength of our credit and confidence in our strategy.

Our broad and diversified access to capital markets continues to allow us to achieve highly attractive pricing and terms across instruments and currencies.

Following the successful repricing of our USD Term Loan B and debut EUR Term Loan B issuance earlier this year, this transaction is another step forward in our proactive management of our capital structure, reducing our interest costs and further extending our maturity profile.“

The post Allwyn announces €2.15bn syndicated credit facility and refinancing of existing syndicated credit facility appeared first on European Gaming Industry News.

Continue Reading

Latest News

Spinomenal releases Demi Gods VI Hold & Hit

Published

on

Reading Time: 2 minutes

 

Leading iGaming content provider Spinomenal has rolled out the latest addition to its iconic Demi Gods Series: Demi Gods VI Hold & Hit.

In this new release, players are transported to a mystical realm surrounded by ominous mountains and swirling mists. The adventure unfolds within a 5×3 reel frame, where electric anticipation crackles around each spin. Atlas, Selene, Helios, and Hera are once again the main protagonists on a mission through ancient Greece in the hunt for glory. A pulsating soundtrack helps create an electric atmosphere on the reels.

Three or four Wild symbols only pay out when followed by Free Spins or a Bonus symbol. A divine shield represents the Wild symbol which counts for any symbol except for Free Spins and Bonus symbols. Three Scatter Free Spins symbols trigger the Free Spins game. During the base game, Scatter Free Spins symbols can only be found on reels 1, 3, and 5. Three Scattered symbols will reward players three Free Spins and multiply the total bet by three.

Once Free Spins are underway, any symbol can become a Colossus symbol (3×3), expanding over the centre of the slot across reels 2 to 4. Any Scattered symbol (Bonus or Free Spins) will only land as a Colossus symbol and initiate the feature. A Free Spins colossus symbol will provide players with three extra Free Spins and pay x3 the total bet.

The Hold & Hit adds another dynamic element to the game. A minimum of six Scatter bonus symbols will initiate the Bonus game, where the symbols that triggered the feature remain in place. Players start with three spins and once the empty spots are filled or when the spin counter hits zero, the game will end.

Every spin has the potential to fill the final empty slots and give players prizes ranging from x1 – x10 multiplier of the total bet. The Mini Jackpot – pays x25 total bet, Major Jackpot – pays x50 total bet and the Mega Jackpot – pays x250 total bet. The spin counter will reset with a win and players who manage to cover all 15 spots will unwrap the Grand Jackpot and a prize of x5000 the total bet.

Spinomenal CO-CEO, Omer Henya commented: “Demi Gods VI: Hold & Hit lifts our legendary series to new heights with its dynamic features and compelling gameplay. Introducing the Hold & Hit feature makes this a game worthy of the gods — and our players.”

The post Spinomenal releases Demi Gods VI Hold & Hit appeared first on European Gaming Industry News.

Continue Reading

Latest News

The anatomy of a high-performing iGaming platform: a guide from Slotegrator

Published

on

Reading Time: 2 minutes

Slotegrator, a gambling solutions provider and game aggregator, has released new downloadable material about the key components of a successful online casino platform. The guide includes practical checklists to help beginners set up platforms from scratch and experts enhance their projects.

In the iGaming industry, a project’s long-term success depends on the power and versatility of its platform. But that platform can’t be based on any old software; just like how you can’t have a car without four wheels and an engine, there are vital components to an online casino platform.

So what are they?

Let’s start with first impressions. The frontend is the “face” of a platform. Almost 75% of players judge a gambling website based on its appearance, and 88% of users won’t return after a negative experience.

Key frontend elements include:

  • Branding (visitors should understand the idea from the first glance)
  • Navigation (everything should be simple and easy to find)
  • Transparency (players must have easy access to relevant information)
  • Localization (adoption of language, currency and cultural norms).

If the frontend is the face, the backend is the brain. It should contain all the tools for successful online casino management. A quality backend should give the operator total, real-time monitoring and control over every aspect of a business — payment processing, regulatory compliance, game statistics, player data, retention strategies, analytics, compliance, player support, and everything else.

New operators often find themselves trying to choose whether to build such a platform in-house or to outsource the job. Slotegrator’s report carefully weighs the pros and cons of each option and reaches a clear conclusion: in-house development might save a little money in the short term, but it’ll cost much more in the long run.

“We created this guide to help operators to understand what truly belongs in a successful iGaming platform. An engaging frontend and a powerful backend are essential tools for attracting and retaining players. The guide is a valuable resource for evaluating a platform’s strengths and weaknesses and building a clear promotion strategy”, says Svetlana Kirichenko, Head of Marketing at Slotegrator.

Slotegrator’s guide also includes several key checklists:

  1. Essential frontend functions
  2. Key backend features
  3. Necessary modules for platform architecture (featuring a real example of Slotegrator’s turnkey online casino platform.

Download the guide via the link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post The anatomy of a high-performing iGaming platform: a guide from Slotegrator appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.