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Netherlands Online Gambling Association Calls for New Limits on Advertising
Netherlands Online Gambling Association (NOGA), the most prominent online gaming trade group in the Netherlands, has called for greater restrictions on advertising in response to guidelines published by the nation’s regulator.
NOGA, whose members include Entain, Flutter, Kindred and Bet365, said the limit of three online gaming ads per commercial block when the Dutch regulated gambling market opens next month is not enough. NOGA said it is particularly concerned that ads for lotteries and land-based gaming offerings can also be broadcast in addition within the same block.
NOGA wants operators and groups from across the online and offline sectors to come together to agree workable guidelines to avoid saturation advertising and the subsequent risk of a total ban.
Peter-Paul de Goeij, director of NOGA, said: “This code does not go far enough. The limit of three gambling advertisements per block, applies only to internet gambling advertisements. So, in addition to three advertisements for online gambling, Holland Casino, Gaston and Koning TOTO will be allowed to advertise their offline offerings without any restrictions.
“The viewer does not make the distinction between offline and online at all – the consumer just sees an irritating gambling ad. In addition, gambling advertisements of today’s gambling providers are already ubiquitous; on television, radio, internet, bus shelters and in our letterboxes. Let’s face it, consumers find too many gambling adverts just irritating.
“This irritation, and the flooding with gambling advertising, must be prevented. That’s why NOGA has been calling on all gambling providers, online, offline, the Postcodelottery – but also media parties and broadcasters – to sit down and make agreements on the total amount of gambling advertising in the Netherlands, since June 2019 already. We need to do this to temper the growth that is coming, with the legalisation of the online market, and to prevent a gambling advertising avalanche.
“If we do not prevent this from happening, there may be a ban on gambling advertising introduced soon and then we will not be able to persuade consumers to play at a legal gambling site. NOGA therefore advocates advertising volume control.”
NOGA said the absence of its members from discussions on the guidelines was a mistake, citing the experience of multinational groups such as Kindred, Flutter and Entain in the development of workable rules in other countries.
De Goeij added: “We support the code, but with the important addition that that cross-sector agreement of advertising volume control, is absolutely necessary and I would like to invite here – again – all colleagues, the media parties and the broadcasters – to get around the table in a coalition of willing, to jointly prevent a gambling advertising avalanche.”
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Season 2 of the Series in Development for 2026
Esports World Cup: Level Up, the five-part docuseries from Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late, Martha), is now streaming for free on Prime Video’s official YouTube channel.
The Level Up series, produced by This Machine (part of Sony Pictures Television) in partnership with the Esports World Cup Foundation (EWCF), offers an unprecedented look behind the scenes of the world’s largest esports and gaming festival, redefining what it means to be a champion in the digital age. A second season is now confirmed, continuing the story of the EWC and the next generation of Clubs and players shaping the future of global esports.
In the first season, Level Up captures human stories of the competition. From Oakland’s Soka of Team Falcons, a swaggering extrovert who defies gamer stereotypes while carrying the weight of a tough past, to FAKER of T1, a South Korean icon battling the loneliness of his own legend, each player’s journey reveals the person behind the avatar.
In the Philippines, 19-year-old Sanford of Team Liquid fights for his family after tragedy strikes, while Drazah of Atlanta FaZe traces his rise from a small shed in Alaska to the global stage. Indonesian sisters Chel and Cinny of Team Vitality lead a dominant women’s team even as personal loss tests their resolve.
Beyond the players, Yevhen Zolotarov of NAVI competes to support a war-torn Ukraine, and Mossad Aldossary, the 24-year-old CEO of Team Falcons, shoulders the hopes of a nation as he strives to keep the championship at home in Riyadh.
Together, their stories reveal what truly drives esports’ greatest figures, not just victory, but purpose, pride, and resilience.
Stay tuned for more information about Season 2 of Esports World Cup: Level Up.
The post Esports World Cup: Level Up Now Streaming on Prime Video YouTube Channel appeared first on European Gaming Industry News.
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Innovecs Games Hosts Expert-Led Webinar: “From Crisis to Clarity — A New Blueprint for AAA Game Development”
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Innovecs Games, a leading game development studio under the Innovecs brand, announces its upcoming live webinar: From Crisis to Clarity: A New Blueprint for AAA Game Development!
Following two years of widespread studio closures and layoffs, the webinar will focus on how forward-thinking teams are reimagining workflows and talent structures to sustain creativity, efficiency, and innovation.
Confirmed speakers include:
- Nader Alikhani, VP of Games at Innovecs
- Chris Rowe, Business Development Director at Innovecs Games
- Amir Satvat, Founder of Amir Satvat’s Games Community
- Sam Carlisle, Co-Founder of XDS Spark
“These conversations are crucial as we collectively reimagine how the AAA ecosystem can thrive,” said Nader Alikhani, VP of Games at Innovecs. “Our goal is to share not just insights — but real frameworks for sustainable growth and creative resilience.”
The event will take place on November 19, 2025, at 9:30 AM PDT / 6:30 PM CET, and will include a live Q&A session. Participation is free and open to all professionals in game development and production.
Register here: innovecsgames.com/online-webinar-future-of-aaa-development/
The post Innovecs Games Hosts Expert-Led Webinar: “From Crisis to Clarity — A New Blueprint for AAA Game Development” appeared first on European Gaming Industry News.
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Softquo Holding to showcase integrated content strategy for Caribbean market at GAT Expo Santo Domingo
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Softquo Holding, the international technology group driving innovation across the global igaming sector, announced its participation at GAT Expo Santo Domingo 2025 (12th–13th November). The group will present the unified strength of its ecosystem, featuring industry leaders GoldenRace and Spinmatic, at Stand B3, highlighting a complete content and technology strategy for the burgeoning Dominican and Caribbean markets.
Softquo Holding’s focused presence in Santo Domingo acknowledges the region’s rapidly ascending market status. The Dominican Republic is emerging as a crucial igaming hub, bolstered by the imminent regulation of online gaming and a strong commitment to transparency and prevention of money laundering. GAT Expo Santo Domingo represents the essential meeting point for operators seeking secure, scalable and high-performance solutions in this high-potential region.
At Stand B3, Softquo Holding is dedicated to demonstrating how the combined expertise of its brands delivers holistic, integrated solutions for every betting and content vertical:
- GoldenRace: Highlighting the global market’s leading Virtual Sports, including the high-revenue Multiplier feature on horse and dog races and the dedicated LatAm solution, Baseball2Win, designed for unparalleled player engagement.
- Spinmatic: Showcasing a premium portfolio of slots and casino games, engineered for immersive gameplay and deep resonance with Caribbean and global audiences, driving increased Lifetime Value.
- Novusbet: Available for strategic discussions regarding its next-generation sportsbook and omnichannel platform technology, essential for rapid customisation and market entry.
Meet the Softquo Holding team at Stand B3 on 12th and 13th November to discuss how this unified content, platform and technology approach can immediately elevate your strategic growth in the Caribbean and LatAm markets.
The post Softquo Holding to showcase integrated content strategy for Caribbean market at GAT Expo Santo Domingo appeared first on European Gaming Industry News.
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