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Odeeo Raises $1M to Bring Non-Disruptive Audio Ads to Games

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The $1 million pre-seed round was led by Play Ventures, the leading early-stage gaming VC, with participation from gaming founders and angel investors such as Eric Seufert (through his Mobile Dev Memo Syndicate) and Michail Katkoff (founder of ‘Deconstructor of Fun’ and Savage Game Studios). Odeeo aims to help publishers monetize better with non-intrusive audio ads that respect player experience and privacy.

The Tel-Aviv based company was founded earlier this year by CEO Amit Monheit and CPO Elad Stern, who met and worked together at mobile monetization platform IronSource, where they led business development and media.

Odeeo is an alumnus of IDCX Studio, a super-seed studio managed by Israeli VC firm AnD Ventures, Mixer Work & Lounge, and the IDC Alumni Association – securing their $1M pre-seed round under 6 months. “We are extremely proud of Amit & Elad”, says Ariel Cohen, Partner, AnD Ventures & IDCX Studio program lead. “Their laser-focused strategy and relentlessness in disrupting a large existing market are incredible!”

Odeeo offers advertisers a rare opportunity: to be among the first to connect with one-third of the globe’s population via non-disruptive, personalized audio messages in mobile games, the world’s fastest-growing entertainment medium. Its lightweight SDK has already been integrated with over 100 games, serving campaigns by Fortune 500 brands such as McDonald’s, CBS, and Progressive — and has a waitlist of over 200 additional game titles.

“Odeeo has made incredible progress this last year, with our product, our client waitlist, and our extraordinary team of top talents”, say the co-founders. “We are excited to now be backed by great value-add investors who will help us get to the next level even faster”. The company aims to shake up in-game advertising, a huge market that currently drives 25% of the $175.8 billion that the games industry is projected to generate in 2021.

Odeeo says existing options inhibit and disrupt gameplay in a way audio ads do not. “As gamers, we understand the frustration of seeing yet another pop-up in the midst of our session, and we also know that publishers are looking for better ways to monetize especially with CPM compression and degraded targeting current options offer. Odeeo is a Win-Win-Win solution for gamers, developers, and advertisers”, says CEO Amit.

In-game advertising is already a huge market, but Odeeo says its platform is differentiated by focusing on building a product that supports game advertising at scale. The $1 million funding will enable the team to accelerate client onboarding and development of its platform where advertisers can bid programmatically through traditional ad-buying platforms on IAB-recognized formats, using unique targeting capabilities.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development

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Regal Workspace, part of Regal, one of the capital’s leading privately owned mixed-use developers, has agreed a pre-letting of 63,527 sq ft – equivalent to 45% of the entire floorspace – to National Lottery operator Allwyn at The Clarendon Works, the best-in-class sustainable workplace in Watford set to open in Q3 2024.

Taking the building to close to 80% pre-let, Allwyn will occupy six floors of the Grade A speculative development in Watford, having chosen to relocate to a more modern building from its existing space on Tolpits Lane in Watford. Allwyn plans to move into its brand-new home by the spring of 2025.

The design-led office space will offer a dynamic and vibrant environment and will provide the perfect home for Allwyn to work towards the company’s overarching ambition to offer more games, attract more players, inject more excitement, create more winners, and raise more money for National Lottery-funded projects.

The new building will also help Allwyn deliver on its commitments around social value and net zero. 100% powered by renewable energy, certified by Ofgem’s Renewable Energy Guarantee of Origin (REGO) scheme, the building is also targeting BREEAM Excellent and EPC A rating, which will ensure it is one of the most energy efficient buildings in Watford with some of the lowest operational costs.

It has also been pre-certified under the WELL Standard, a global marker of buildings that promote health and wellbeing and has already achieved Active Score and WiredScore Platinum. Over the course of construction as part of its social impact strategy, Regal hosted its Regal Academy, offering practical skills training and experience to groups including military veterans and other groups furthest from employment.

The deal follows that with global tech brand Seiko Epson Corporation in February this year, which took 30,530 sq ft, as well as an agreement with YoooServ, the premium flexible offices provider, in November 2023. The latter deal will see YoooServ take 16,795 sq ft on the ground and first floors for 15 years, providing fully customisable flexible workspace with private offices, tech-led meeting rooms, curated breakout spaces and videocall booths, in addition to in-house catering and event space. YoooServ will also manage the 13,767 sq ft of amenity space and services throughout the building.

With completion expected in June 2024 and the first tenants to move in shortly after, just 21% of the building – Regal’s first standalone office development – is now available. Earlier this year, Regal launched its Regal Workspace brand to reinforce its position in the UK office market, offering construction, asset management, and occupier engagement services on behalf of its partners.

“Allwyn’s desire to enable positive social impact through its business is one that thoroughly chimes with Regal, and we’re delighted that the team has chosen The Clarendon Works. With The Clarendon Works now merely a month from completion – and with two international brands confirmed soon to call it home and many more Watford-grown entrepreneurs and businesses having the opportunity to take flexible office space with YoooServ – we look forward to completing construction, opening the doors of the building to welcome its first generation of employees, and continuing Regal’s journey in the office development market,” Paul Eden, Co-Founder of Regal, said.

The post Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development appeared first on European Gaming Industry News.

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Yggdrasil and Boomerang Games offer big bank in Goblin’s Bargain MultiMax™

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Yggdrasil has released Boomerang Games’ (under license to ReelPlay) newest game Goblin’s Bargain MultiMax™, a vault packed with features ready to tempt those looking for the biggest of wins.

The glittering gold belonging to the nefarious mythical creatures is under lock and key unless players can make the most of MultiMax. The popular Game Engagement Mechanic (GEM) sees a multiplier build up on each reel which can be multiplied together, leading to exponentially large wins.

In the base game, every spin may see a symbol appear in the Strike Zone which awards a random power-up to the reels, such as an extra wild, multipliers, or free spins. Three scatter symbols landing in the Strike Zone activate the game’s bonus mode.

Fortune-hunting mayhem is cranked up in the free spins round where only winning spins count. Here, MultiMax multipliers above each reel do not reset, meaning five different multipliers at once can combine by the end of the feature for huge win potential of up to 15,000x.

Goblin’s Bargain MultiMax is the latest game developed by Boomerang Games, which thanks to its agreement with ReelPlay, can provide standout content across the YGG Masters program. It follows Skylantis 2 Wild Fight as it continues to enjoy the flexibility that its partnerships offer.

The title is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “Goblin’s Bargain MultiMax is another incredible title from Boomerang Games and ReelPlay, making the most of our high-performing GEM to deliver true win potential.

“It’s not only the size of the wins on offer but the routes to achieving them with a host of engaging features packed into a slot that is rich in more ways than one.”

David Johnson, CEO at ReelPlay, said: “Boomerang Games pack lots of action into their slots. With multiple features on offer combined with their use of MultiMax, Boomerang’s proprietary Strike Zone and cute theme, players are spoilt for choice of fun ways to go after their wins.”

The post Yggdrasil and Boomerang Games offer big bank in Goblin’s Bargain MultiMax™ appeared first on European Gaming Industry News.

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Betinvest Expands its Partnership with EveryMatrix

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Betinvest has expanded its partnership with EveryMatrix to boost the latter’s OddsMatrix offering.

The deal will focus on expanding OddsMatrix’s options with the addition of two esports leagues, CyberLive!Arena and Esport Pro Club, as well as two four fast sports leagues – WINCUP, TT EURO.CUP, Winners, and Winners Goal Pro Cup.

Tor Skeie, CEO at OddsMatrix, said: “We’re always pleased to extend our relationships with valued partners such as Betinvest.

“Today’s announcement means that our Data Feeds clients will be able to immediately access a series of new and exciting esports and fast sports events and leagues without any further integration, giving them an instant gateway to providing next generation content to their audiences.”

Combined, the added events total 28,000 matches each month, with 24/7 coverage across eFootball, eBasketball, eBasketball Euroleague, eHockey, eFutsal, eCricket, table tennis, beach volleyball, and short football.

Daria Petrus, Business Development Team Lead, added: “We’re thrilled to see our collaboration with partners expanding into new categories — this extended partnership marks a notable step-forward for both companies.

“OddsMatrix’s profound impact on the iGaming market cannot be overstated. Their wealth of experience, expertise, and unwavering dedication have solidified their position as a trusted and reliable partner for sports betting businesses worldwide.

“We’re honoured to deepen our partnership: with a shared commitment to excellence, we’re confident that this collaboration will propel us to new heights, fostering innovation and empowering our clients to thrive in the fiercely competitive iGaming landscape.”

The post Betinvest Expands its Partnership with EveryMatrix appeared first on European Gaming Industry News.

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