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BLAST Premier teams up with Magnum to promote ice cream delivery service
Partnership to focus on promoting ice cream delivery of Magnum during BLAST Premier Fall Groups
Esports tournament organiser BLAST Premier will team up with Magnum to help promote their range of ice creams during the Falls Groups (16-26 September) through home delivery platforms.
The partnership will integrate Magnum into the Counter-Strike tournament through product giveaways, bespoke branded social media content and physical and digital in-game branding. The collaboration will look to highlight the ease in which gamers and esports lovers can get their favorite ice cream delivered straight to their doorstep at a moment’s notice.
Magnum, which is owned by Unilever, one the world’s biggest ice cream manufacturers, will also sponsor BLAST Premier’s aftershow Overtime. The popular show takes place after each day’s play and sees the BLAST Premier broadcast talent team discuss all things Counter-Strike with a special guest live in the studio in the form of a professional player or coach.
Oliver Clarke, Head of Brand Partnerships for BLAST, said: “Unilever is one of the world’s most recognised and well-respected brands, their appetite to partner with BLAST Premier is testament to how much our tournament circuit has grown over the last 18 months and its global appeal. We are excited to see the results of taking their popular Magnum ice cream brand to a highly engaged esports and gaming audience during our Fall Groups event.”
Madeleine Holmstrom Szugalski, Senior Brand Manager for Magnum Nordics, said: “We’re really excited to partner with BLAST Premier for the launch of our “Play For Pleasure”
Campaign. Their brand is one of the strongest in the world of entertainment, celebrating the world of gaming in a creative and disruptive way. Magnum has always believed that a day without pleasure is a day lost and that people should not be held back from doing what they love.
“We work closely with our partners to co-create campaigns that inspire and encourage people to celebrate what brings them pleasure, whether it’s through gaming or another form of creative expression. We can’t wait to see the CS:GO community enjoying Magnum while watching the best players compete.”
BLAST Premier is a global Counter-Strike tournament series that unites all major events, offers opportunities to all regions across the globe and crowns the world champions of CS:GO. Up to 32 teams will take part in the seven BLAST Premier events this year with a combined prize pool of $2,475,000 on the line.

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BACKFORCE extends long-standing partnership with BIG through 2028
Berlin International Gaming (BIG) is proud to announce the extension of our longest-standing partnership: BACKFORCE, a premium German gaming chair manufacturer, will continue to support BIG and its athletes for another three years, until at least mid-2028.
Since the beginning of our partnership in September 2019, BACKFORCE has been a fundamental pillar of support. Their gaming chairs, “Made in Germany”, have set new ergonomic and quality standards in the industry and have helped our athletes perform at the highest level. Whether it was during our CS:GO team’s rise to the top of the world rankings or our recent international victories across various titles, BACKFORCE has always had our backs. Also, during challenging times, they keep supporting BIG, which shows their dedication to the German and European esport scene.
More than just a supplier, BACKFORCE has also been a driving force in our content strategy. These series will continue, alongside new content formats and offline activations in the years ahead. We can also announce that they will be part of our next Overtime party at IEM Cologne, stay tuned for more information!
The extension of our collaboration is a testament to the mutual trust, shared values, and the strong personal connection between our organisations. We are incredibly thankful for BACKFORCE’s continued belief in BIG and the support for our community. #GOBIG
Statement Daniel Finkler, CEO of BIG: BACKFORCE is not only our longest-standing partner, but they are also one of our most loyal. Since 2019, they have provided our professional teams with what I consider the best gaming chairs in the world. Their support has always gone far beyond the commercial side: every person at BACKFORCE genuinely cares about BIG, our community, and the future of German esports. Extending our partnership for another three years means a lot to us. We’re proud and thankful to continue this journey together with Head of BACKFORCE Stefan “slame” Krumme and his team!
Statement Stefan Krumme, Head of BACKFORCE: It was actually back at IEM Cologne in 2018 when Backforce decided to partner with BIG. We saw the passion, the surroundings, and everyone welcoming people with an open heart. We already went through highs and lows, and supported the players as well with some warm words after losses or wins. The mutual trust between Backforce and BIG is unmatched. It´s easy to switch to a more successful team, that’s just not who we are and what you should be. Support the team when it’s needed the most. Stay with them and rise again. I personally just have one wish at this point. I attended so many Tier 1 tournaments, seeing other teams we support, I would love so much to see BIG on a stage again. #GEMEINSAM!
The post BACKFORCE extends long-standing partnership with BIG through 2028 appeared first on European Gaming Industry News.
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WEMADE to Launch Steam Playtest for Tactical FPS Black Vultures
- First public reveal of tactical FPS Black Vultures: Prey of Greed via Steam playtest
- Playtest runs July 25–28 for players in North and South America
- Major gameplay improvements implemented following April FGT
- New trailers highlight core gameplay and NVIDIA-powered AI combat system
Global game publisher WEMADE announced today that it will host the first Steam playtest for Black Vultures: Prey of Greed, a new tactical first-person shooter developed by THISMEANSWAR, a WEMADE studio, and published globally by WEMADE.
About the Playtest
The Steam playtest will run from July 25, with access open to players in North and South America. Interested players can request access on the game’s official . Selected participants will receive email instructions ahead of the test. Additional entry opportunities will be offered through community events on the official .
The playtest follows an April Focus Group Test (FGT), which provided valuable user feedback and prompted significant enhancements to the game’s combat balance, control systems, and overall feel.
To preview the upcoming experience, two new trailers have been released:
- – A look at the in-game action and core mechanics players will experience during the test.
- – A behind-the-scenes look at Viper, the AI-powered combat gear co-developed with NVIDIA, and how it integrates into the battlefield for strategic decision-making.
Players can stay up to date and explore in-depth gameplay information through the game’s official Discord and Steam Community Hub, which serve as the primary channels for community engagement and development updates.
About Black Vultures: Prey of Greed
Black Vultures: Prey of Greed is a tactical FPS set in a fractured warzone where trust is scarce, resources are limited, and every mission begins with a choice. Navigate abandoned infrastructure and hostile zones. Intercept transmissions, gather intel, and complete your objective—before rival squads get there first. Choose your battles carefully. The deeper you go, the higher the risk—but the greater the reward.
Core Features
- Three-Faction Conflict: Battle between three rival squads in an unforgiving warzone. No teams. No alliances. Just shifting tactics and uncertain outcomes.
- Life Ticket System: Each team starts with a shared pool of lives. Once depleted, respawns end and survival becomes personal. Every life matters.
- Team-Based Looting: Loot is stored in a shared squad inventory and only granted upon extraction. Coordination is key. Greed is a risk.
Community-Driven Development
With the Steam Alpha Playtest on the horizon, community feedback will directly influence the future of Black Vultures. Through a Community-Driven Development approach, the team at THISMEANSWAR is building the game hand-in-hand with players.
Help shape the experience. Let us know what works, what doesn’t, and what makes every match worth playing. Join the discussion on Discord and help define the battlefield.
The post WEMADE to Launch Steam Playtest for Tactical FPS Black Vultures appeared first on European Gaming Industry News.
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Goldex Casino by N1 Partners: a new brand tailored for top GEOs
N1 Partners continues to strengthen its position in the iGaming market by expanding its portfolio with the launch of a new brand — Goldex Casino.
Goldex Casino is strategically focused on key Tier-1 GEOs, including Australia, New Zealand, Canada, Germany, Austria, Switzerland, Norway, Ireland, Denmark, and Slovenia. The product supports eight languages with localised content, ensuring broad reach and engagement.
Goldex Casino features a portfolio of over 5,000 games, while its unique Journey Map system transforms gameplay into a personalised adventure with rewards of up to €/$5,000 and 1,000 free spins. VIP players benefit from an exclusive program offering tailored bonuses, higher limits, dedicated account management, and a final prize — a Rolex Sky-Dweller or its cash equivalent of €20,000.
Special attention has been paid to adaptive design across devices, an intuitive interface, and a suite of features that enhance the user experience and drive player retention. Fully licensed, the brand guarantees a high level of transaction security.
With Goldex Casino, partners gain a robust tool to scale traffic across top GEOs and secure long-term profitability. Join N1 Partners and achieve top-tier results together.
On a related note, N1 Partners is currently running its large-scale N1 Puzzle Promo. All registered teams earn puzzle pieces for driving traffic to N1 brands, including Goldex Casino, with the most active participants competing for luxury prizes. The ultimate reward – a private Robinson helicopter, awarded to the winning team at the end of the promo. The campaign runs until the end of the year.
The post Goldex Casino by N1 Partners: a new brand tailored for top GEOs appeared first on European Gaming Industry News.
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