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Admix launches Movember In-Play ad campaign for mobile gamers

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Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged male gamers while they play video games.

In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed natively within mobile games across a variety of genres played by the charity’s target audience of men aged between 20 and 39. Ultimate Car Driving Sim, Traffic Tour, Drive Ahead and TiMX are among the popular games that will see ads digitally injected into gameplay, with the aim of driving awareness for Movember and its mission to help men live happier, healthier and longer lives.

The global games industry is worth more than  $160 billion annually – three times the value of films and music combined – with men making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ programmatic advertising platform allows brands to reach target consumers in a way that doesn’t interrupt the gameplay experience.

Michael Silberberg, VP of Global Agency Partnerships, Admix, commented:

“Our collaboration with Movember marks Admix’ second In-Play activation for a high profile charity, with our CoppaFeel! campaign having launched in May. Reaching people while they’re at their most engaged with relevant ads that don’t interrupt gameplay is the perfect way to deliver powerful messages and brand uplift for charities and brands alike, boosting engagement with their target audiences. We hope to continue working with Movember long term to support their ongoing men’s health awareness campaigns.”

Dan Cooper, Global Director, Innovation, Movember, said:

“We were thrilled to collaborate with Admix to get the men’s health message out to our gaming audience. Over the years, we have been humbled by the worldwide support for Movember from the gaming community. One of the ways we approach our men’s health mission is to ‘go to where men are’. This means that communities and spaces where men are already active and reachable, like gaming, are communities that play a key role in helping to create lasting change for our cause areas of men’s mental health and suicide prevention, prostate cancer and testicular cancer. We’re looking forward to continuing in this space in the years to come.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Groove Technologies Shines in Georgia at SmartSoft Partner Event: Culture, Connection, and Collaboration Take Centre Stage

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Groove Technologies’ Account Manager Nathalie brought signature energy and excellence to the heart of the Caucasus during a vibrant industry gathering hosted by SmartSoft, one of the region’s most innovative gaming providers.

The event, held under the guidance of SmartSoft’s Regional Commercial Head, Beka Kipiani, unfolded in Tbilisi against a backdrop of Georgian tradition, art, and world-renowned hospitality. Far more than a business meeting, this immersive experience showcased the fusion of iGaming innovation and cultural celebration, reinforcing strong ties between Groove, SmartSoft and other participants.

From high-level strategy discussions to a glamorous Gala Dinner, Nathalie represented Groove with style, joining fellow iGaming leaders for an evening of fine cuisine, live music, and the unmistakable warmth of Georgian camaraderie.

The itinerary didn’t stop at the ballroom. A rich cultural programme took guests through historic landmarks, arts showcases, and curated experiences that brought Georgian heritage to life, echoing the fusion of legacy and future-forward thinking that defines both Groove and SmartSoft.

As part of her visit, Nathalie also took part in a focused meeting and dinner with Groove Georgia’s team, strengthening regional alignment and celebrating the local team’s fast-growing contributions to Groove’s global strategy.

SmartSoft’s innovative collection of arcade-style casino games and premium slots is redefining the casino experience by blending skill-based mechanics with immersive gameplay to create groundbreaking crash-style games and other non-traditional casino content. Among SmartSoft’s most popular titles is JetX, an adrenaline-fueled crash game where players bet on the soaring trajectory of a jet plane. With its thrilling risk-reward mechanics and social multiplayer appeal, JetX has captured the attention of gamers across the world.

Beka Kipiani, SmartSoft’s Regional Commercial Head, added: “Hosting Groove’s Nathalie and our many other industry friends in Georgia was both a pleasure and a privilege. We believe in the power of local pride and global ambition, Groove understands that language. This wasn’t just a company event; it was a celebration of partnership, trust, and shared growth.”

As Groove continues to expand its global network of premium gaming partners, experiences like these highlight the power of in-person collaboration in crafting tomorrow’s success stories. Groove’s 15,000+ game portfolio, powered by 150+ elite providers including SmarttSoft, already stands as one of the most comprehensive in iGaming.

Yahale Meltzer, Co-Founder and COO of Groove Technologies, said: “Groove thrives on relationships; real, human partnerships that evolve beyond emails and dashboards. Events like this give our people, like Nathalie, the chance to connect deeply with partners like SmartSoft, to understand their market, and to share a bit of our Groove DNA while embracing theirs. Georgia delivered beauty, insight, and opportunity in equal measure.”

The post Groove Technologies Shines in Georgia at SmartSoft Partner Event: Culture, Connection, and Collaboration Take Centre Stage appeared first on European Gaming Industry News.

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BetConstruct to Participate in SBC Summit Lisbon 2025

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BetConstruct is going to participate in the SBC Summit Lisbon 2025. The company will showcase its full spectrum of products and solutions and introduce latest innovations at the event.

Held at the Feira Internacional de Lisbon on September 16-18, SBC Summit Lisbon 2025 will unite thousands of delegates, hundreds of exhibitors and top-tier innovators from sports betting, online casino, affiliate marketing and emerging technologies. It is the arena where industry leaders connect, game-changing ideas are shared and the future is set in motion.

BetConstruct will be right at the heart of it, at Stand C120, bringing the full force of innovation, the intelligence of BetConstruct AI and a relentless drive for partner-focused growth. At the core of its platform lies the cutting edge AI suite including CRM AI, Umbrella AI and the Game Recommendation System. By predicting player behaviour, optimising engagement and powering strategies with unmatched precision, its AI ensures partners stay ahead of the game while unlocking the full potential of the BetConstruct ecosystem.

Alongside AI tools and features, the company will present a powerhouse lineup of leading products including Sportsbook, Casino Suite and The Last Battle Universe, as well as other flagship BetConstruct solutions trusted by operators worldwide to power their growth.

BetConstruct’s solutions from immersive gaming experiences to growth-driving tools are built for performance, scalability and flexibility, designed to inspire, engage and empower. At SBC Summit Lisbon, the company will connect with key decision-makers, spark new collaborations and prove why BetConstruct is a driving force in the global iGaming industry. For three dynamic days, expect innovation on the floor and impact beyond it, with strategic side events and activations shaping the industry’s next chapter.

The post BetConstruct to Participate in SBC Summit Lisbon 2025 appeared first on European Gaming Industry News.

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Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators

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The fight against illegal lotto operations in Ghana continues unabated with a major push led by the Director-General and Management of the National Lottery Authority (NLA).

On August 26, the Authority organised a press conference at Brennan Hall to re-emphasise the ongoing registration exercise for Lotto Writers under registered Private Lotto Operators, a process initially launched on September 18, 2024, under the previous leadership.

As part of the initiative, unique identification stickers are being introduced for all Writers and Agents of Private Lotto Operators (PLOs). This measure is expected to reduce illegal activities in the industry and significantly boost the Authority’s revenue.

Addressing the press, the Director-General, Mr. Mohammed Abdul-Salam, noted the growing difficulty distinguishing legitimate writers from illegal ones. He explained that the introduction of the new sticker system would firmly establish the Authority’s regulatory role. Supported by the Operations and Compliance teams, this initiative will be enforced from September 1, 2025, to clamp down on unlicensed operators.

The Executive Secretary of the Concerned Lotto Agents and Writers Association (CLAAG), Mr. Kwaku Duah, welcomed the development, stressing that it was time for Registered Operators to benefit from the fees they had paid. He further cautioned that any Agent or Writer who fails to comply with the new regulations would not receive their support when caught by the law.

The sticker will display the Agent or Writer’s name, location, phone number and payment details, among other information. A QR code generated upon payment will allow the compliance team to easily verify duly licensed operators during their visits.

Mr. Andrew Tuah, Head of Operations, added that the registration fee of GHC 250 for Lotto Writers was to be renewed annually. In addition to the sticker’s robust security features, which cannot be duplicated, he announced a nationwide sensitisation exercise for the Lotto Writers to familiarise themselves with this app.

The press conference was also attended by the Deputy Director-General, Mr. Eric Yeboah Wadie, the Public Relations Officer of CLAAG, Mr. David Agbeviadeh, members of the Executive Management, Management and Staff of the Authority.

The post Ghana’s NLA Introduces New Sticker to Clamp Down on Illegal Lotto Operators appeared first on European Gaming Industry News.

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