Latest News

Greentube unleashes galactic potential with Star Supreme™

Published

3 years ago

August 24, 2021

Reading Time: < 1 minute

Greentube, the NOVOMATIC Interactive division, has introduced its stellar new release Star Supreme, a thrilling twist on classic fruit-themed slot.

Originally created in co-operation with Greentube’s B2B partners, this 5-reel, high-volatility slot features the possibility of unlocking a free spins feature with unlimited re-triggers and win multipliers for galaxy-sized entertainment.

Players face the challenge of chasing the dazzling Gold Star Scatter symbols into highlighted fields, to unlock the Free Spins feature. Each Star which lands in a highlighted field awards 10 to 50 initial Free Spins. This feature also boasts a multiplier which grows with every win.

With the Joker symbol also acting as a Wild and with 50 fixed win lines, this slot contains the finest fruit in the universe and astronomical win potential.

Steven Cross, Director of Games Development and Operations at Greentube, said: “This is an exciting release for us, because it is the fruit of a joint project with some our key partners to produce a game that delivers not only a classic theme, but combines that with a unique mechanic to really bring the next level to the players.

“In Star Supreme, we believe we have managed to do just that. Its familiar appeal is combined with the chance to hit new heights by offering up unlimited fun to players and we are certain it will prove to be hugely popular.”

Latest News

Optimove Becomes First CRM Marketing Solution Approved as Associate Member of the European Lotteries Association

Published

8 hours ago

June 21, 2024

George Miller

Reading Time: 2 minutes

Optimove’s admittance demonstrates the company’s expertise and contribution to the lottery industry and its commitment to upholding the highest standards of integrity, responsible gaming, and innovation in lottery marketing and customer engagement

Optimove, the #1 CRM Marketing Solution for iGaming, has become the first CRM marketing solution approved as an official European Lotteries Association (EL) Associate Member. The EL is the umbrella organization for national lotteries operating in Europe and provides access to a network of industry leaders, opportunities for collaboration, knowledge sharing, and more. Optimove’s admittance to the EL demonstrates the company’s expertise and contribution to the lottery industry. Optimove is committed to upholding the highest standards of integrity and innovation in Lottery marketing and customer engagement, with Responsible Gaming at the forefront of every communication to Lottery players.

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-Led Marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.

Optimove empowers digital lottery operators – such as Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, Sisal, La Tinka, and more – to achieve growth through their existing players. Lottery operators gain the following key capabilities:

Advanced marketing AI capabilities: Providing AI-driven Insights, Creation, and Orchestration for better player understanding, streamlining content creation, and optimizing campaign orchestration for enhanced personalized experiences across player touchpoints.
Enriched customer profiles: Unifying all historical, predictive, and real-time player data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single-player view.
Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly across email, mobile, and web channels to deliver personalized customer communications across any channel.
A continuous optimization loop: Measuring the incremental uplift of each campaign, journey, and strategy with productized experimentation tools to continuously optimize CRM Marketing performance.

The EL boasts a diverse membership spanning over 40 European countries, including all EU Member States collectively contributing over 20 billion EUR annually to state budgets, funding crucial sectors such as sport, culture, social projects, research, and other causes of general interest.

“We appreciate the rigor and professionalism of the European Lotteries Association, which upholds the highest standards for its members. Those standards are a beacon across the world,” said Pete Miles, Director of Sales, iLottery at Optimove. “The admission is a true honor and underscores our commitment to meeting the highest standards in advancing the lottery industry through innovation and collaboration. This membership will help us drive positive change and deliver exceptional value to our clients and the broader Lottery community.”

“Optimove has always been a pioneer in the lottery sector, and we are pleased to welcome them as the first CRM marketing platform associate member,” said Arjan van ‘t Veer, Secretary General at the European Lotteries Association. “To continue to drive the lottery sector forward, EL welcomes industry leaders committed to fostering innovation and collaboration within the lottery industry. We look forward to working together to drive advancements in marketing strategies and customer engagement that benefit EL’s members and the wider lottery community.”

The post Optimove Becomes First CRM Marketing Solution Approved as Associate Member of the European Lotteries Association appeared first on European Gaming Industry News.

Latest News

Published

8 hours ago

June 21, 2024

George Miller

Reading Time: 2 minutes

Scientific Games, the world’s largest creator, producer and manager of lottery games, will continue bringing innovative instant game entertainment to players in the state of Washington. Building upon a relationship that drove significant growth over the past 10 years, Washington’s Lottery selected Scientific Games as its primary scratch game provider with a new six-year contract that may be renewed for up to four additional years.

Since 2014, as the primary instant game partner, Scientific Games has collaborated with Washington’s Lottery instant product management teams to drive 60% growth in gross gaming revenue. The growth contributed more funding for programs supporting early childhood education, financial aid for college studencts, vocational excellence programs, economic development, responsible gaming and more in the Northwest state with a population of more than 8 million.

“Our work with Scientific Games has made a difference. We’ve been able to offer our players entertaining scratch game experiences while responsibly driving more funding for the good cause programs that enrich our communities,” said Gaylene Gray, Instant Product Manager for Washington’s Lottery. “We look forward to continuing our strong partnership with Scientific Games as into the next phase of innovation and growth for our products.”

Some of the the more successful games currently enjoyed by Washington’s Lottery players are LOTERIA branded scratch games at the $2, $5, $10 and $20 pricepoints featuring colorful, original Don Clemente images and traditional Latin American bingo-style play. To date, LOTERIA games have generated more than $460.4 million revenue for the Lottery.

Scientific Games has served as the primary scratch game provider for Washington’s Lottery since the Lottery’s inception more than 40 years ago.

“It is a pleasure to continue our collaboration with Washington’s Lottery on its very successful product portfolio as primary instant game provider. The Lottery’s team has always embraced innovation and is willing to try new ideas that entertain players and drive more funding for vital programs in the state,” said John Schulz, President of Americas and Global Instant Products for Scientific Games.

With products that generate more than 70% of global instant game retail sales, Scientific Games is the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).

The post appeared first on European Gaming Industry News.

Latest News

SOOP statistics are now available on Streams Charts

Published

8 hours ago

June 21, 2024

George Miller

Reading Time: 2 minutes

Last month, Korea’s top streaming platform AfreecaTV announced the launch of its new global live streaming service, — SOOP — and its beta release happened just a couple of weeks ago. Streams Charts is happy to announce that the service’s statistics are now available on our website. Data can be acquired through our subscriptions and via API.

AfreecaTV’s SOOP Live Streaming Statistics

SOOP has just launched, yet thousands of users regularly visit the platform. Currently, the most popular category on SOOP is Valorant. The platform hosts esports broadcasts, including the VCT Champions Tour 2024: Pacific Stage 2, and has also attracted several top streamers.

While the service was launched by a South Korean company, the predominant audience on the platform currently hails from Thailand. This is unsurprising, as SOOP already hosts streams from several prominent Thai streamers who have made a name for themselves on Twitch, including Edwin_live, SuperBusS, and others.

“For the past year and a half, most discussions about streaming platforms have revolved around Twitch, Kick, and YouTube Gaming as they provide their services worldwide. AfreecaTV has long been popular in South Korea, and the launch of Naver’s CHZZK has only encouraged them to develop in the region.

Launching SOOP as a global platform worldwide is a strategic decision by the AfreecaTV team to expand further into international markets. We couldn’t pass it by, and we are already seeing a big jump in the Thai segment on the platform. It’s worth noting that the platform has only recently launched in beta, but the statistics we’re already seeing provide a clear picture of SOOP’s ambitions.”

Nazar Babenko, Product Manager at Streams Charts

SOOP streams are not limited to gaming content alone. For instance, the platform actively covers the KBO League, South Korea’s highest-level baseball league. Streams of this tournament have already attracted hundreds of viewers.

How can I acquire SOOP statistics on Streams Charts?

With a PRO subscription, you gain unlimited access to platform data on the Streams Charts website, including downloading data in CSV format and receiving priority support from our team. A monthly subscription to SOOP will be priced at $100 per month, one of the lowest among platforms. By bundling it with other platforms (e.g., another regional platform CHZZK), you can enjoy cost savings. Сheck out our Pricing page to learn more about the terms and discount system.

Full analytics for a single channel is also available for just $9 monthly. Learn more about the conditions of the Streamer plan. Data can also be purchased via API. Read more about Data collection frequency and other conditions on streamchart website.

The post SOOP statistics are now available on Streams Charts appeared first on European Gaming Industry News.