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Exclusive Q&A with Joakim Renman, CCO at Scout Gaming
Is DFS the perfect alternative for sports fans who reside in jurisdictions where sports betting is still unregulated? How much of a crossover is there between sports betting and DFS fans?
Fantasy sports is an integral part of the modern sports fan and the crossover is near perfect. Our data shows that sportsbooks that offer DFS can see a significant increase in the time customers spend on site, the money they spend and the trust they have with the brand. Of course, this works both ways so for operators limited to DFS at present they have the potential to unlock powerful cross-selling opportunities once they are permitted to offer sports betting.
For us it does not matter whether the market is regulated or not. The Scout Gaming platform is modular so can be adapted to any market and in particular any regulatory requirements that have to be met. We want as many operators as possible to leverage the potential of daily fantasy sports so we have built our products and services to be customizable in a short space of time and with very little effort.
DFS has been growing in popularity around the world continually over the past few years. What aspects of this vertical cause it to be so appealing to the new generation of players entering the market?
I think it has a lot to do with the complexity of daily fantasy sports when compared with sports betting. Players are far more invested when creating their teams than they are when simply betting on the outcome of a football match. DFS offers additional layers of engagement, it is a more sophisticated product and poses a greater challenge.
It also helps players to connect with the sport on a deeper level. It creates an emotional attachment that carries over to the DFS products they are playing and the brand they are playing with. Ultimately, DFS players see the game differently to a sports bettor and this in turn enhances their joy of betting and gambling.
The social aspect of DFS is also a big draw for players. Sports betting can be solitary but with DFS there is a huge community of like-minded players. There is a lot of content created around DFS and people like to talk tactics and strategies and share performance stats on social media. Of course, DFS is a community-driven game at heart as it requires high levels of liquidity to offer the best player experience.
Some industry commentators believe that being able to continually offer the customer something new and different is a core aspect of player engagement. How important is innovation to Scout Gaming and what are some of the most exciting innovations available in the market? What does the next level of DFS look like?
Innovation is key and that is why sportsbook operators are looking to add daily fantasy sports to their offerings. Sports betting has remained fairly stagnant for a number of years now; players are offered the same odds, markets and bet types. To take their propositions to the next level, operators need to add more variety and DFS provides this.
Here at Scout Gaming we are incredibly focussed on developing new features. Our international real money network liquidity solution for paid DFS has put us miles ahead of any competitor trying to break into the market.
Add to this our bet recommendation engine, Betflex, unique playing features like Pursuit, Late Swap, Safety Net, Bet-on-my-Team, Player Performance Odds, Player Sportsbook, Player Matchups and you can see why we are at the cutting edge of the fantasy vertical.
That we’ve done all of this on Web Components, a new technology from Google that looks set to become the standard in the gaming space, means we can maintain a fast pace of development to remain ahead of our rivals.
This really is a new universe where the sky is not even the limit.
New innovations such as the Scout Gaming Fantasy Player Odds Markets are a great way to further integrate two different audiences. Is DFS the perfect complement to sportsbook products and how big Is the cross-selling opportunity?
According to our internal data and analysis from one year of numbers from a client success story, typical sportsbook players who are exposed to Scout Gaming’s fantasy products have 22% more active days, 14% more turnover and 7% higher GGR on the partner’s sportsbook.
The effect on sportsbook performance from heavy fantasy sports users is even more drastic. This leads to 35% more active days, 45% more turnover and a 20% increase in GGR on the sportsbook.
In addition, iGaming partners see an extra 3.9 active days per user per month. Finally, 54% of users in full seasonal games are retained for 9+ months, greatly reducing customer churn.
This proves that DFS is a perfect complement to sports betting since it offers sportsbooks vital product differentiation while substantially increasing GGR and improving user active days and turnover.
The esports sector has experienced unprecedented growth recently and offers great growth opportunities for potential market entrants. How can verticals like DFS help operators successfully tap into these online communities and keep them engaged?
Regular sports do not have communities in the same way that esports and DFS do. Esports in particular is consumed online and via channels such as Twitch and Youtube where community engagement is encouraged and celebrated. Because esports is consumed in an online world, players are far more connected to the game being played and to related products.
The same applies to DFS; it is community driven and players have a much deeper engagement with the sports, teams and players they are “betting” on. By offering DFS, traditional sportsbook operators can tap into these communities and, given the cross-sell potential mentioned above, unlock tremendous growth as a result.
DFS products have seen great success in key regions such as North America, Australia and is still yet to fulfil its full potential across Europe. What regions do you see offering the best growth opportunities in this sector and what can we do as an industry to push DFS to the next level?
DFS is forecasted to represent somewhere in the range of 2.2%-3.2% of the entire European real money wagering market. With a total market size of €24.7bn, this represents a total addressable DFS market of €550m-€700m, much of which is still largely untapped. With the US market having already surpassed the $500m mark and growing at a steady pace, we definitely see Europe as a significant market and one that will grow at a much faster pace and with less competition.
How did the lack of live sports affect the DFS market last year? What can DFS operators do to better protect themselves from these instances in the future?
The key is to not focus too much on a single sport or set of leagues and instead offer enjoyable experiences that span literally any sport, league and with multiple ways to play.
We were able to face the challenges of the pandemic by having all of our technology, IP and knowledge in-house; this allowed us to immediately cater for whichever sport or league was available at any given time. Whether eSports, Taiwanese Basketball or even minor local leagues, we were able to make sure that the music never stopped playing for our operator partners.
Scout Gaming reported a 54% revenue increase for Q1 of 2021. What do you think has been the key driver of this growth and how can these levels be maintained going forward?
There are several factors behind the growth we recorded in Q1. We are constantly improving our product which in turn allows us to gain even more traction with existing and new operator partners. As our liquidity network is shared between all of our partners, the more operators we add the more attractive our product becomes to new customers.
This is because we can offer bigger prizes and also invest in the development of new games, betting types, markets and so on.
In terms of continued growth, we are set to go live with several new partners including two tier 1 operators, both first of its scale and size. Our sportsbook has also seen a significant increase in traction of late and we’ll be “completing” the offering with the addition of key features such as Live Betting, Bet-Builder, Cash-Out and of course a few Easter Eggs spawned from the intersection of fantasy and sports betting. There is incredible momentum behind the business right now and I am excited for the rest of the year.
In today’s connected world, a single missed message can have a ripple effect far beyond its intended recipient. For high-volume messaging businesses, from fintech to e-commerce, reliability isn’t just a feature; it’s the foundation.
At CommsHub, we’ve seen how even the most robust communication strategies can fall apart when traffic isn’t managed intelligently. That’s why built-in failover isn’t an add-on for us, it’s at the very core of our platform architecture.
The Hidden Risk in Messaging at Scale
Sending a million messages is easy. Delivering a million messages on time without losses, delays, or duplicates is the real challenge.
Traditional messaging setups often rely on a primary route, with a manual backup plan in case of outages. The problem? Manual intervention takes time and every second loss increases the risk of failed conversions, missed verifications and frustrated customers.
For some sectors, a five-minute delay can mean thousands in lost revenue. For others, it can damage trust irreparably.
How Our Failover Works
CommsHub’s built-in failover system works like an automated traffic director.
- Real-Time Route Monitoring: Every active channel is monitored for delivery speed, message status and error rates.
- Instant Automatic Switching: If performance drops below a set threshold or a provider experiences downtime traffic is instantly redirected to the next best available route.
- Multi-Level Redundancy: We don’t just fail over once. Traffic can cascade through multiple backup routes until successful delivery is confirmed.
This means campaigns keep running without interruption, even when unexpected technical issues occur in the background.
The Numbers Behind It
In controlled environments, we’ve observed that our failover logic reduces message loss to near zero. While previously around 17% of messages were considered as lost or undelivered – while in reality, fallback mechanism saves them.
The architecture also ensures that when switching routes, there’s no spike in costs thanks to our intelligent routing engine, which considers provider pricing in real time.
Protecting Revenue and Reputation
The immediate benefit is obvious: you don’t lose communication with your audience. But the deeper value lies in protecting both revenue and reputation.
For high-volume businesses, the stakes are high:
A trading platform missing two-factor authentication codes risks losing active traders.
An e-commerce brand failing to deliver time-sensitive promotions risks wasted ad spend.
A fintech company delaying fraud alerts risks customer churn.
CommsHub’s failover was designed to address these risks without requiring extra integration work or manual monitoring.
Engineering for the Future of Messaging
We see failover not as a safety net, but as a structural pillar of next-generation communication platforms. As channels diversify and volumes grow, redundancy and intelligent routing will be as essential as delivery speed and analytics.
This is why we’ve invested heavily in creating an architecture that can evolve with market needs from adding new providers in days instead of weeks, to scaling traffic instantly during spikes.
The result? Businesses that can move faster, sleep easier and deliver messages with confidence.
In messaging, there’s no such thing as “just a delay.”
Every second counts and with built-in failover, those seconds are always on your side.
Meet Us at SBC Summit Lisbon 2025
We’ll be showcasing CommsHub’s next-generation messaging solutions at SBC Summit Lisbon 2025, from 16-18 September.
Visit us at Booth D181 to see how built-in failover can help your business deliver every message with confidence.
The post How CommsHub Built-In Failover Protects High-Volume Messaging Businesses appeared first on European Gaming Industry News.
With gamification emerging as a driving force in the casino industry, SBC Summit introduces the Gamification Academy, an initiative built to confront pain points in engagement, retention, loyalty, and differentiation by exploring what truly keeps players coming back.
Launched in partnership with leading iGaming turnkey solutions provider Soft2Bet, the Gamification Academy will take place on Tuesday, 16th September, at the Sala Tejo, MEO Arena.
The programme forms part of SBC’s newly introduced Tech Academies, a series of immersive learning streams designed to arm summit attendees with practical know-how in AI, marketing, Web 3.0 & blockchain, and gamification.
Delegates can anticipate discussions examining the role of personalisation in driving loyalty, strategies for balancing gamified features with brand authenticity, and honest reflections on both the successes and challenges of gamification in the industry.
“Gamification has transformed how people interact with digital products across industries, and iGaming is no exception,” SBC Founder and CEO Rasmus Sojmark said.
“Players now expect fun, engaging, and rewarding experiences, and that’s exactly what gamification delivers. The Gamification Academy will show the industry how to apply these proven principles to build deeper connections, keep players returning, and create more meaningful player journeys,” he added.
Kicking off the Academy, Soft2Bet’s Chief Product Officer Yoel Zuckerberg will lead the ‘Introduction to Gamification & Player Engagement’ workshop. Setting the stage for the day, the session offers a comprehensive overview of gamification’s power and how it has shaped the industry in recent years.
Chief Business Development Officer Toni Jermaniš (SofaScore), CEO & Co-Founder Josh Jones (Rise & Hustle), and Senior Solutions Engineer Alec Gehlot (Optimove) will focus on the player retention angle through their ‘Why Personalisation is the Key to Retention‘ panel moderated by Soft2Bet’s Chief Business Development Officer Martin Collins. The session will explore how tailored offers, customisable interfaces, and personalised recommendations are giving players more control over their experience and, in turn, strengthening loyalty and long-term value.
Following a networking break, two case studies will spotlight real-world lessons from gamification, dissecting what works, what doesn’t, and how to measure success.
First up is the case study titled “Baking in Gamification During Design”, led by Alexis Wicen (CEO, Scatters Group). In this session, delegates can learn how to weave gamification into their products without losing brand authenticity. Drawing on real-world examples, the session will examine where brands have succeeded in integrating gamification into their games and platforms, and where they have fallen short, showing delegates how to approach gamification more effectively in their own projects.
The second case study, ‘The Metrics of Gamification’, will examine where the impact of gamification is most evident and how brands can measure it effectively. Featuring Uri Admon (CEO, Captain Up), the session will cover key factors such as retention, loyalty, engagement, revenue, and player enjoyment, helping delegates understand how to balance player needs with company goals.
The Academy will close with ‘The Five Steps of Gamification,’ a panel hosted by Soft2Bet’s Head of Sales, Alon Eshed, joined by Helen Walton (Founder & CCO, G Games), David Olim (CEO, FootAR), and Tom Jang Lemke (CEO and Founder, SavageTech). By breaking down the fundamental building blocks of gamification, including rewards, progression, competition, and storytelling, the session will highlight how these principles form the foundation of more engaging and personalised player experiences.
The Gamification Academy will feature at the upcoming SBC Summit 2025, SBC’s global flagship event, taking place at Feira Internacional de Lisboa and MEO Arena from 16–18 September. The summit will also host a six-track conference, a 135,000 square meter exhibition, the Affiliate Leaders Summit and Payment Expert Summit, plus a full schedule of evening networking events.
Participation in the Tech Academies is exclusively for VIP Event Pass and Expo+ holders only.
You can RSVP to attend our tech academies here.
VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.
Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.
Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.
Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.
Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass. Simply apply.
The post New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement appeared first on European Gaming Industry News.
BetFury has recently set new standards for VIP communities worldwide. The platform has expanded the VIP Transfer Program, allowing players to carry over their loyalty status from other platforms and instantly unlock exclusive rewards. The first week brings an opportunity to claim up to $20,000, confirming BetFury’s position as a leader in player-focused innovation.
About VIP Transfer Program on BetFury
The program creates a direct bridge for experienced players. VIPs no longer start from zero – their loyalty is instantly recognized. A redesigned structure guarantees a smoother entry, transparent rules, and more powerful benefits. BetFury positions every VIP not simply as a player, but as a valued partner whose trust deserves premium treatment.
Core Benefits of the VIP Transfer Program
- Personal VIP Managers ensure constant support and fast solutions.
- VIP Transfer Manager guides the player during the first week, answering every request and ensuring their comfort.
- Daily Chambers is a streak of special bonuses during the first week.
- Exclusive Rewards expand the journey far beyond a trial, including a full range of permanent VIP perks.
Additionally, the VIP Club itself opens access to other unique perks:
- Special Treats: Welcome VIP Bonus, Birthday Bonus, Personal Bonus, Bounty Bonus, Free Spins, and Promo codes.
- Highest Bonuses: up to 25% Cashback, 10% Rakeback, Weekly, and Monthly rewards.
- Additional Perks: early access to new features, private events, personalized profiles, exclusive chat rooms, and privileged withdrawal limits.
- VIP Club Lounge: a dedicated hub where members track bonuses, claim rewards in one click, and communicate directly with their managers. Branded merch is also on the horizon.
Path to Super VIP Club Member
In addition to traditional ranks, the VIP Club includes the Super VIP stages. Players who remain active and reach the 15th rank achieve Super VIP status. It is reserved for the most loyal platform users. Higher levels deliver more substantial financial benefits, deeper personalization, and recognition that positions Super VIPs as the elite core of BetFury.
How to Transfer VIP Status to BetFury?
The process of joining the VIP Transfer Program eliminates unnecessary friction. Candidates follow three steps inside a straightforward interface:
- Providing contact details: email, country, Telegram (optional).
- Choosing the verification method: confirm your ability to be a VIP by depositing over $5,000 or sending screenshots of proof from other platforms.
- Completing the action: the deposit occurs directly in the modal window; screenshots are uploaded securely through the same form.
The VIP support team manually checks applications and confirms eligibility. Approval unlocks immediate access to all benefits, ensuring a seamless transition to BetFury’s VIP environment.
About BetFury & Its Strategic Vision
BetFury is an ecosystem of crypto products for entertainment and additional income. The platform has gathered over 4M users for over six years of existence. BetFury offers over 8,000 Slots and 22 Original games, featuring an impressive RTP of up to 99.28%. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average.
BetFury positions the VIP Transfer Program as more than just a promotional campaign. The initiative demonstrates a global strategy aimed at strengthening long-term loyalty, attracting experienced users from multiple platforms, and creating a unified VIP ecosystem with real value behind the status.
Contact
Preston
Alisia
BetFury
The post BetFury Welcomes VIP Users with up to $20,000 First-Week Rewards appeared first on European Gaming Industry News.
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