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MICHIGAN’S ONLINE SPORTS BETTING VOLUME SLUMPS TO LOWEST LEVEL SINCE LAUNCH
Michigan’s online sportsbooks fell to their lowest volume ever for a full month, dropping to less than $200 million for the first time since online sports betting launched in January. July’s wagering was still enough for sportsbooks to nearly reach $2 billion in lifetime online handle, while casino revenue ticked up and surpassed $500 million lifetime, according to PlayMichigan, which analyzes and researches the state’s regulated online gaming and sports betting market.
“Pursuits other than gaming are priorities for many in July, whether that is a trip to the lake or a backyard barbecue,” said Matt Schoch, analyst for PlayMichigan.com. “The good news for sportsbooks is that with the July dip now out of the way, operators can look forward to Michiganders returning from their summer vacations and for the excitement for the football season to build.”
Michigan’s online sportsbooks generated $188.0 million in bets in July, down 20% from $235.1 million in June, according to official data released Monday by the Michigan Gaming Control Board. Combined with $18.3 million in retail wagering in July, which was announced last week, Michigan’s online and retail sportsbooks accounted for $206.3 million in wagering. That total is down 20.5% from $259.4 million in bets in June.
That is the lowest volume recorded in a month since sportsbooks collected $150.8 million in January, when online betting first launched on Jan. 22. Still, Michigan’s online and retail sportsbooks have now accepted $1.99 billion in wagers since retail sportsbooks launched in March 2020.
Gross gaming revenue from online betting fell 21.6% to $19.6 million from $24.9 million in June, pushing the state’s combined win to $20.8 million for the month. After promotional credits, $12.4 million in taxable revenue remained from online bets, down from $16.8 million in June. July’s online revenue produced $1.1 million in state and local taxes.
Volume has remained low since April, part of an expected seasonal slowdown. But sportsbooks have countered the loss in wagering with a gain in hold percentage, which is the money the house keeps after paying out winning bets. The hold in July for online and retail sportsbooks was 10.1%, joining June as the only two full months with a percentage above 10% since online betting launched in Michigan in January.
“Bettors interact with summer sports like golf and even the Olympics differently by placing more futures and novelty bets, which win less frequently than a conventional single-game bet on football,” said Eric Ramsey, data analyst for the PlayUSA.com Network, which includes PlayMichigan.com. “For this reason, sportsbooks can bridge the slower betting months.”
The race for the online market lead drew closer in July. FanDuel led all online operators in July with $54.5 million in wagers, down from $77.3 million in June. FanDuel also topped Michigan operators with $7.8 million in gross sports betting revenue, down from $10.3 million in June.
DraftKings was second in the state with $53.4 million in wagers, down from $56.5 million in June. Gross gaming revenue fell to $3.1 million from $5.0 million in June. BetMGM was third with $41.0 million in wagers, down from $52.1 million in June. That produced $5.0 million in gross receipts, down from $6.1 million in June.
The online market leaders were followed by:
- Barstool ($13.6 million handle, down from $16.7 million in July; $1.4 million gross revenue, down from $1.8 million)
- PointsBet ($7.8 million handle, down from $10.2 million; $849,524 GGR, down from $911,170)
- William Hill/Caesars ($7.5 million handle, down from $7.9 million; $252,708 GGR, down from $598,641)
- Fox Bet ($2.7 million handle, down from $3.7 million; $252,873 GGR, down from $332,639)
- BetRivers ($2.6 million handle, up from $2.4 million; $224,089 GGR, up from $107,480)
- WynnBet ($2.3 million handle, down from $5.5 million; $357,718 GGR, up from -$383,777)
- TwinSpires ($1.0 million handle, down from $1.3 million; $138,911 GGR, down from $143,197)
- Golden Nugget ($623,977 handle, down from $914,393; $98,615 GGR, up from $83,855)
- FireKeepers ($367,354 handle, up from $656; $44,048 GGR, up from $299)
- Four Winds ($318,987 handle, down from $607,100; $35,979 GGR, up from -$18,782)
“The Olympics were never going to drive enough volume for operators to overcome a typically slow summer month, especially with the time-zone difference between Michigan and Tokyo,” Schoch said. “But the Olympics did offer an opportunity for sportsbooks to reach a new segment of customers that they wouldn’t have otherwise. That could pay dividends down the road.”
Online casinos and poker
Michigan’s online casinos and poker rooms combined to produce $92.3 million in gross gaming revenue, up 3.5% from $89.2 million in June. Casinos took in $3.0 million per day in wagers over the 31 days of July, a rate consistent with the $3.0 million per day in June. That revenue was enough to yield $17.1 million in state taxes and $6.4 million in local taxes.
Live dealer online casino games launched July 22 in Michigan, likely driving additional wagering later in the month. Since launching in January, online casinos and poker rooms have generated $575.4 million in revenue and $141.8 million in state and local taxes.
“Many of the same forces that slow sports betting in the summer, including summer vacations, also affect online casinos,” Ramsey said. “Michigan is still a young market that hasn’t yet reached maturity. The addition of live dealer games will make a difference going forward. And as the summer turns to fall, we should once again see the revenue at online casinos grow.”
Other highlights from July:
- BetMGM/MGM Grand Detroit continued to dominate the online casino and poker market with $33.8 million in gross gaming revenue, which yielded $8.9 million in state and local taxes.
- DraftKings/Bay Mills was second in the state with $15.2 million in gross receipts, producing $3.8 million in state and local taxes. FanDuel/Motor City was third with $14.4 million in gross receipts and $3.8 million in state and local taxes.
For more information and analysis on regulated sports betting in Michigan, visit PlayMichigan.com/news

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Red Rake Gaming releases Super 60 Stars, the newest slot in its successful Super series
Red Rake Gaming has released Super 60 Stars, the latest addition to its acclaimed Super series, now available to all partner operators.
This new release retains the fast-paced gameplay and wide variety of features that have made the series one of the most popular in the iGaming industry, while also introducing an exclusive new addition that adds even more excitement to the game.
The new feature in Super 60 Stars is the “Super 60 Stars” symbol, which can appear anywhere on the reels and trigger the brand-new “Super 60 Gold X” minigame. In this minigame, players can land the “Super X” symbol to multiply the value of the silver coins and accumulate big wins through the gold coins. On top of that, the “Super 60 Coins” system brings the familiar “Minor, Major and Grand” prizes, offering great win potential.
The game also includes some of the most successful features from previous titles in the series, such as “Sticky Wins” and progressive multipliers triggered by the “Super 25 Stars Wild” symbol, as well as the “Crystallize Symbols” and “Lucky Multipliers”, with multipliers of up to x50, and the «Star Fusion Minigame», which merges symbols for bigger rewards.
Other popular features also make a return, including the “Super 10 Stars Mini-Slot” and the “Frenzy Wheel Minigame”, with multipliers of up to x100, plus expanding Wilds with Respins, the “Wheel Bonus”, and “Free Spins”.
With its polished design, fast-paced gameplay and broad variety of features, Super 60 Stars strengthens the appeal of an already established series and stands out as a key release for operators looking to offer high-performing, differentiated content to their players.
Now available across all Red Rake Gaming partner casinos, as well as through its renowned tournament tool.
For additional information please contact: [email protected]
The post Red Rake Gaming releases Super 60 Stars, the newest slot in its successful Super series appeared first on European Gaming Industry News.
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GAMSTOP reports record registrations in 2025
- 44% increase in under 25s choosing to self-exclude from gambling
- Younger consumers choosing six-month exclusion to manage their gambling
- New chair Chris Pond to take up post in September
GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 19% increase in registrations in 2025, with monthly registrations breaking all previous records twice in successive months.
The increase in registrations has been driven by younger consumers, aged 16-24, with self-exclusions increasing by 44% year-on-year in the first six months of the year. Four out of ten are choosing to exclude for the minimum six-month period, up from 36% in the previous year which could mean they are using GAMSTOP as a flexible, preventative tool to manage their gambling, though more research is needed to understand patterns of behaviour.
With self-exclusion at record levels, the Gamstop Group has announced its new chair will be Chris Pond, who replaces the outgoing Chair Jenny Watson CBE in September after her seven-year stint. Mr Pond is highly experienced in financial services and has worked across the public, private and non-profit sectors.
He is currently Chair of the Money and Mental Health Advisory Board and the Financial Services Consumer Panel at the Financial Conduct Authority. He has previously chaired the Financial Inclusion Commission, served as the CEO of two national charities and was a Work and Pensions Minister during his eight years as a Member of Parliament.
Since GAMSTOP’S inception in April 2018, nearly 600,000 vulnerable consumers have registered for the service and self-exclusion is continuing to increase at record rates. In April 2025, a record 10,281 consumers registered with GAMSTOP – the first time the monthly figure had ever topped 10,000 –and Monday April 7th, two days after the Grand National, was the busiest ever day with 437 registrations. However, the monthly record was eclipsed in May, with 10,344 new registrations.
The 2025 data reveals a growing preference for six-month exclusions across all age groups, a 29% year-on-year increase. However, the maximum five-year exclusion remains the most popular amongst all age groups, except under-25s and currently accounts for nearly one in two of all exclusions (47%). Since 2018, 53% of all registrations have been for the maximum five-year period.
GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion in December 2024 for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users and the take-up has been high, with nearly half of those registering for a five-year exclusion choosing this option.
New registrations – H1 2025
16-24 | 25-34 | 35-44 | 45-54 | 55+ | |
6 months | 39% | 27% | 23% | 21% | 22% |
1 year | 26% | 26% | 23% | 22% | 22% |
5 years | 35% | 47% | 54% | 57% | 56% |
Registrations – all time
16-24 | 25-34 | 35-44 | 45-54 | 55+ | |
6 months | 33% | 23% | 20% | 20% | 20% |
1 year | 26% | 23% | 22% | 21% | 22% |
5 years | 41% | 54% | 58% | 59% | 58% |
Fiona Palmer, CEO of GAMSTOP, said:“Our data shows a significant spike in the number of younger consumers who are GAMstopping to manage their gambling, and this has driven the record registrations in 2025. They are increasingly choosing six-month exclusions, which suggests that GAMSTOP is being used as a tool to allow them a break from gambling. We have worked very hard to increase awareness of GAMSTOP amongst younger consumers and to destigmatise the use of self-exclusion. We want them to realise that GAMSTOP can be used as a preventative tool alongside other solutions, giving them breathing space to take back control”.
The post GAMSTOP reports record registrations in 2025 appeared first on European Gaming Industry News.
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STAKE SIGN FOOTBALL LEGEND PATRICE EVRA AS GLOBAL AMBASSADOR
Betting giants, Stake has today confirmed that former Manchester United and Juventus legend, Patrice Evra, has signed a deal to become a Global Ambassador for the brand.
Evra is the latest football legend to partner with Stake, joining fellow Premier League icon, Sergio Aguero as part of the Stake family. The former left-back enjoyed a trophy laden career, winning 17 major titles, including the UEFA Champions League, and five Premier League titles as part of an iconic Manchester United squad.
Evra’s larger than life personality has seen him remain a source of great entertainment since his retirement. Now considered a respected pundit, Evra has become known for his strong opinions and sharp wit.
Patrice Evra commented:“I am so excited to be working with Stake, and joining the family. They are such a fun and exciting brand who are at the top of their game, and to be joining their team of iconic Ambassadors is a privilege.
“I am a massive MMA fan, and Stake is a brand that everyone thinks of when it comes to the sport. To be on the same team as MMA Champions is great, and also to have a former rival from Manchester City, Sergio Aguero, now on my team, is fantastic.”
Akhil Sarin, Chief Marketing Officer at Stake, said: “Patrice is a footballing icon and one of the best players to ever play in his position. As much as his incredible credentials, we love his eccentric, larger than life personality and his strong opinions on the beautiful game. We see great synergy between Patrice and the Stake brand, and are really looking forward to what will be a great partnership.”
The post STAKE SIGN FOOTBALL LEGEND PATRICE EVRA AS GLOBAL AMBASSADOR appeared first on European Gaming Industry News.
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