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TalkTalk Quantifies In-gaming Advertising’s Impact on Consumer Engagement

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Broadband provider TalkTalk has revealed the findings of recent research conducted to find in-gaming advertising’s impact on consumer engagement.

TalkTalk supported by agency partner m/SIX, programmatic advertising partner and Outcome Media Company Xaxis, and in-game advertising platform Bidstack, commissioned eye-tracking specialist Lumen Research to study how ads were seen within gaming environments and how messaging for its fibre broadband service reached and resonated with gaming audiences.

Developed to explore attention, brand perception and purchase intent within the rapidly growing sector of in-game advertising, the study incorporated players on PC engaged with popular football and racing games.

Highlights from the study include:

After experiencing the in-game ads there was an uplift of 12% points in purchase intent.

Almost half (48%) of the study participants were able to spontaneously recall TalkTalk, rising to 58% when prompted. Whereas the benchmark for prompted is 33%, when looking at digital display (desktop and mobile) and Facebook Infeed (mobile).

Attention generated by the in-game ads in this study equates to 29 minutes of consumer attention per thousand impressions – a remarkable rate when compared to the industry average for online advertising (including desktop display, mobile display, and Facebook mobile Infeed) of 17.5 minutes per thousand impressions.

The study found that the average dwell time was 13% higher for the TalkTalk ads than the industry average of 1.6 seconds for online advertising (including desktop display, mobile display, and Facebook mobile Infeed).

TalkTalk’s in-game ads were viewed by up to 96% of the study participants. In comparison, an industry average of 67% of online advertising (including desktop display, mobile display, and Facebook mobile Infeed) ad impressions are viewed.

Over eight in ten (84%) felt the ads were suitable for the in-game environment.

Joe Bremend, Media Manager of TalkTalk, said: “Gaming is a large and ever-growing part of how consumers utilise their broadband services – accelerated further by the COVID-19 pandemic. Having the ability to effectively reach and engage with this growing and valuable audience, in an environment where they are increasingly spending time, and share marketing messages that drive brand awareness is a game-changer. It is particularly promising to see this campaign perform so well against some of the most relied on digital advertising KPIs, which bodes well for the future of in-game campaigns.”

Gareth Rees, Communications Planning & Strategy Director of m/Six, said: “Gaming is a fast-growing form of entertainment with an enormous global audience that spans a range of demographics, yet it’s a relatively nascent channel for advertising. This groundbreaking study proves the value of in-game advertising for brand awareness activations, with the ability to generate attention when consumers are fully immersed in gaming environments and drive positive outcomes.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kambi Group plc repurchase of shares during 23 April – 29 April 2025

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Kambi Group plc (“Kambi”) has during the period 23 April to 29 April 2025 (the “Buyback Period”) repurchased a total of 10,000 ordinary shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).

The objective of the Programme is to achieve added value for Kambi’s shareholders and to give the Board increased flexibility with Kambi’s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.

During the Buyback Period, Kambi repurchased a total of 10,000 ordinary shares at a volume-weighted average price of 118.45 SEK. From the beginning of the Programme, which started on 6 November 2024, until and including 29 April 2025, Kambi has repurchased a total of 1,262,000 ordinary shares at a volume-weighted average price of 108.89 SEK per share.

During the Buyback Period, Kambi has repurchased shares as follows:

Date Aggregated daily
volume (number of
ordinary shares)
Weighted average
share price
per day (SEK)
Total daily
transaction
value (SEK)
23 April 2025 2,000 120.13 240,268
24 April 2025 2,000 117.86 235,710
25 April 2025 2,000 119.02 238,034
28 April 2025 2,000 117.57 235,133
29 April 2025 2,000 117.68 235,365

All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 29 April 2025, Kambi’s holding of its own shares amounted to 1,262,000 and the total number of issued shares in Kambi is 29,903,619 ordinary shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary shares, up to a maximum amount of €12.0 million.

A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.

Information on the Programme is available on Kambi’s website, kambi.com/investors/share-information/

 

The post Kambi Group plc repurchase of shares during 23 April – 29 April 2025 appeared first on European Gaming Industry News.

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WinSpirit Casino Earns AskGamblers Certificate of Trust

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WinSpirit is proud to announce that it has officially received the Certificate of Trust from AskGamblers—one of the most respected accolades an online casino can achieve.

This certificate is awarded only to platforms that demonstrate exceptional standards in key areas such as fast payouts, high player ratings, and a strong commitment to responsible gambling. It reflects WinSpirit’s dedication to player satisfaction and further strengthens the brand’s reputation as a trustworthy, high-performing casino.

With this recognition, WinSpirit reaffirms its promise to players: that their funds and personal data are protected, their rights are upheld, and their experience is both fair and rewarding.

“Receiving the Certificate of Trust is not just a badge of honour – it reflects the daily effort we put into building a casino that players and partners can rely on” — says Kate Van Engelen, PR Manager at WinSpirit.

“It motivates us to continue setting the bar high in fairness, support, and transparency,” she added.

AskGamblers is an acclaimed casino affiliate website, renowned for offering players unbiased, accurate, and up-to-date information about online casinos.

The AskGamblers Certificate of Trust now takes pride of place on the WinSpirit website, serving as a clear symbol of quality, reliability, and transparency.

With over 17,000 games, a wide range of payment methods, 24/7 customer support, and generous bonuses, WinSpirit continues to set the standard for excellence in online gaming.

 

The post WinSpirit Casino Earns AskGamblers Certificate of Trust appeared first on European Gaming Industry News.

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A New Era Arrives As GTO Wizard Technology Integrates With GGMillion$ Live Stream

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In the late 1990s, the introduction of the hole card camera revolutionized televised poker, letting fans finally experience the hidden drama and brilliance behind every hand.

Now, GGPoker, the World’s Biggest Poker Room, together with GTO Wizard, poker’s leading educational platform, is proud to announce the next great leap in live poker broadcasting. Starting next Tuesday, May 6th, the GGMillion$ final table stream will feature live, on-screen analysis powered by GTO Wizard’s state-of-the-art technology.

For selected hands, viewers will see real-time strategy insights, revealing the optimal play at each betting street, and letting fans instantly track when players stick to Game Theory Optimal (GTO) strategy or go their own way. The GGMillion$ commentary team will also have access to GTO Wizard’s AI live analysis, allowing for even deeper, more nuanced coverage of the action.

This integration doesn’t just revolutionize the viewing experience — it brings a new layer of transparency and trust to the game. Each player’s decisions at the final table will be monitored for fairness, ensuring the highest integrity on the game’s biggest stage.

For the first time, poker fans will get a front-row seat to the true strategic battleground — and experience exactly what separates the world’s best players from the rest. The future of poker broadcasting is here. See it unfold live on May 6.

GGMillion$ is poker’s premier high-roller tournament, a weekly $10,300 tournament with a $1,000,000 guaranteed prize pool, attracting the game’s elite every week. Learn more about GGMillion$ here: ggpoker.com/tournaments/ggmillions/

GTO Wizard AI has revolutionized the way poker is learned and played, continuing to push the boundaries of game theory innovation. Learn more about GTO Wizard AI here: blog.gtowizard.com/ai-and-the-future-of-poker/

 

The post A New Era Arrives As GTO Wizard Technology Integrates With GGMillion$ Live Stream appeared first on European Gaming Industry News.

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