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Holland Casino Becomes Responsible Betting Partner of Dutch Football
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Holland Casino will be a responsible betting partner for all Dutch professional football as of next season (2021/22).
The cooperation with the Eredivisie, Keuken Kampioen Divisie (First Division) and ESPN will enable Holland Casino to present itself from October 1 as an appealing online provider with an attractive comprehensive offer of sports betting and well-known casino games. Safe and responsible gaming and Fair Play is always the top priority for all these offers.
Erwin van Lambaart, CEO of Holland Casino, said: âThe value of this cooperation is not only great for all parties directly involved, but is also in the interest of the Dutch public and all professional football clubs.â
On 1 October 2021, the government will open the online gaming market. Holland Casinoâs ambition is to establish a significant market position right from the start. Investing in the most popular sport in the Netherlands in the next four years is an important contribution to achieving this goal. Prevention and education about safe and responsible participation in online games of chance are central to this. Moreover, the investment is a welcome financial boost for Dutch football.
Erwin van Lambaart, CEO of Holland Casino, said: âThe value of the investment in Dutch football is really great for all parties. It gives Holland Casino an enormous reach to interest a wide audience in attractive gambling games with an exciting new online dimension where safe and responsible gaming always comes first. By setting the bar high, we want to set an example in the Netherlands and the rest of Europe, in our casinos and starting on 1 October in our online offer as well. This reliability is of great importance to consumers. The value of the investment is also great, because it really supports all professional football clubs, spread throughout the Netherlands.â
Jan de Jong, CEO of Eredivisie, said: âThe Eredivisie has very deliberately chosen a Dutch party, Holland Casino, an A-brand. A reliable party. With a good long-term vision. Moreover, the Eredivisie and Holland Casino share a rich, successful and beautiful history. We are now going to add another wonderful chapter of at least four years.â
Marc Boele, Director of Coöperatie First Division, said: âHolland Casino, the Eredivisie and the Keuken Kampioen Divisie have always been committed to a safe and responsible gaming offer that fully safeguards the integrity of the sport. That makes this cooperation as logical as it is desirable. We look forward to working together in the coming years, with new game concepts that will add value to the fansâ experience of the game.â
Part of it is also the cooperation with ESPN, the channel that broadcasts all live football from the Eredivisie and Keuken Kampioen Divisie. The ESPN platform will make an important contribution to the visibility of Holland Casino as a responsible betting partner of Dutch football. In addition, Holland Casino and ESPN will jointly develop new content, which is in line with the ambitions and which offers relevance and entertainment for Dutch football fans.
Van Lambaart speaks of âa future-proof, sustainable approachâ, which is necessary to provide the Dutch public with both ample entertainment as well as protection when it comes to online gambling in the coming years.
âThis partnership with Dutch football is going to help us get new impetus in a future-proof way in the coming years. The plan is sound, realistic and healthy. We are convinced that this will pay off on several fronts. On the one hand, the COVID-19 crisis has stressed that a digital channel is essential for the robustness of Holland Casino. It makes our company more future-proof. On the other hand, we have very deliberately chosen to integrate the right balance between appeal and responsible play into the entire collaboration,â Van Lambaart said.
GokkÂastenXL.nl is a new portal with casino games wich will focus onâ Dutch online bettiÂng and gamblingâ in a responsible way.

Latest News
Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters
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The leading slot game provider, Endorphina, continues to make waves in the iGaming industry, announcing its presence at the highly anticipated SBC Lisbon with a big splash. From September 16-18, Endorphinaâs stand, number B590, will bring the ultimate beach escape at the Feira Internacional de Lisboa & Meo Arena.Â
To further tease its presence at the upcoming beach-themed booth at SBC Summit Lisbon, Endorphina created a campaign inspired by the popular TV show Baywatch. The company organized a special photoshoot with its employees dressed as lifeguards patrolling the beaches of Lisbon. In addition, Endorphina designed special posters that play with the aesthetics of 80s and 90s posters and VHS tapes.Â
This announcement from Endorphina immediately captured the attention of the iGaming world, with the posts receiving 5x more engagement than usual on LinkedIn. The photoshoot featured employees from various departments, including Kirill Miroshnichenko, CCO; Irina Veselkova, Marketing Strategy Coordinator; Dejan Vranjanin, Head of Account Development; Mihail Cojocaru, Team Lead Client Success Management; Marie Eliseeva, Account Manager; and Svetlana MD Masud, Partnership Manager.Â
This campaign teases Endorphinaâs booth at SBC Summit Lisbon, which will be themed to bring the ultimate beach paradise straight to Portugal. The company promises unique activities and a memorable experience for visitors, inviting them to visit booth B590, meet the Endorphina team, and immerse themselves in the beach-themed atmosphere.
The post Endorphina Goes Viral With Baywatch-inspired SBC Lisbon Posters appeared first on European Gaming Industry News.
Latest News
HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025
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The wait is over: the Heavyweight Champ is Activated. On September 17, GR8 Tech brings Oleksandr Usyk, undisputed heavyweight champion and co-founder of Ready to Fight, to the stage at SBC Summit 2025 for a full day of heavyweight action.
From the Super Stage to the Stand
The day begins on the Super Stage at 11:45 with The Heavyweight Playbook: Building Businesses That Perform When It Matters Most. Usyk joins forces with Yevhen Krazhan, CSO at GR8 Tech, and Kyrylo Korobka, Executive Director at Ready to Fight, to explore how discipline, resilience, and execution power success in the ring and the boardroom.
But the action doesnât end there. A striking walk show with Usyk at the center takes the spotlight across the exhibition floorâto GR8 Techâs booth C350.
Heavyweight Activation at Booth C350
At the stand, the Heavyweight Champ. Activated. program unfolds:
- Live challenge with iGamingâs top executives: industry heavyweights stepping into the spotlight alongside Usyk to test their strength and mindset in front of the crowd. (Names to be revealed live, so donât miss the surprise.)
- Exclusive opportunity to win signed gloves from Oleksandr Usykâa collectorâs prize for those who show up when it matters.
Back to the Core: Heavyweight Solutions That Deliver
While the champ brings the spotlight, GR8 Tech delivers the results. Live demos across our high-performance stack showcase what it means to operate at the heavyweight standard:
- Hyper Turnkey: end-to-end iGaming precision, no-code frontend, AI CRM, and geo-specific presets for instant market entry.
- ULTIM8 Sportsbook iFrame: customizable, fast-to-market, and margin-tight with AI features.
- Infinite Providers Aggregation: single-API access, advanced promo tools, and deep analytics for smarter monetization.
Book a meeting with GR8 Tech at Booth C350 during SBC Summit 2025, September 16â18, join the Heavyweight Club and be a part of the exclusive community that sets the bar for all the industry to match.
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GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Techâs comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame, Infinite Providers Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.
The post HEAVYWEIGHT CHAMP. ACTIVATED: Oleksandr Usyk Joins GR8 Tech at SBC Summit 2025 appeared first on European Gaming Industry News.
Latest News
Nolimit City preps the chopping block in its latest release, Dead Men Walking
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Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit Cityâs latest release, Dead Men Walking. This medieval-themed slot falls in Nolimit Cityâs classic slot category with the likes of Seamen, Gator Hunters and Highway To Hell.
Reel Area
The chopping block features a 3-3-3-3-3 reel setup with three Fire Pits above the reels each linked to a unique base game feature. These features appear as scrolls and when they land there is a chance that the corresponding features will be triggered:
- xWaysÂź (Orange Scroll) â Transforms into a normal paying symbol, revealing 2-4 symbols of the same kind and increases number of win ways
- Infectious Wild (Red Scroll) â Transforms into a random symbol and all instances of that symbol will become Wilds. If more than 1 lands, each will randomly choose a different symbol.
- xSplitÂź (Grey Scroll) â Splits all symbols on its row and doubles the symbol size whilst converting itself into a wild.
xNudgeÂź Wilds
Itâs a long walk from the cell to the town square. xNudgeÂź Wilds will always nudge until fully visible, increasing the Wild Multiplier by 1 with each nudge. Once fully visible the Dead Manâs March begins and moves 1 step left, further increasing its multiplier by 1 until it reaches the first reel. If an xNudgeÂź Wild reaches the left-most reel and another xNudgeÂź Wild is present on the reels, then it transfers its multiplier to the nearest one. Dead Manâs March will be awarded until the last xNudgeÂź Wild reaches the first reel.
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Dead Manâs Gold
No amount of gold could get you out of this one. Landing 3, 4 or 5 Bonus symbols will trigger 3, 4 or 5 Dead Manâs Gold Bonus Spins respectively. Bonus spins are on a 5Ă5 reel where coins and Feature Coins can land. When 4 or more coins align vertically or horizontally, they are collected and paid out. The following Feature Coins can land on the reels:
- Collector â Collects the value of all active coins
- Cloner â Copies the highest coin value to all active coins
- Multiplier â Doubles the value of all visible coins
- Kingâs Grace â Resets the bonus spins counter to its initial value
Reaperâs Gold
Things get taken to the next level when upgrading normal Bonus symbols to Gold Bonus symbols. Landing 3, 4 or 5 Gold Bonus symbols trigger 3, 4 or 5 Reaperâs Gold Bonus Spins respectively. In addition to features of Dead Manâs Gold, Feature Coins are triggered as soon as they land. Pretty killer if you ask us!
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Nolimit Boosters
Make sure to make your last few days memorable with the following Nolimit Boosters:
- Bonus 1 â More likely to activate Dead Manâs Gold. When 1 Bonus symbol lands on the reel area, 1-4 additional Bonus symbols may be added to the Bonus Board.
- Booster 2 â Bonus symbols are upgraded to Gold Bonus symbols to trigger Reaperâs Gold.
- Booster 3 â More likely to activate Reaperâs Gold. When 1 Gold Bonus symbol lands on the reel area, 1-4 additional Gold Bonus symbols may be added to the Bonus Board.
- Booster 4 â guarantees a minimum of 1 xNudgeÂź Wild.
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Extra Spin
In Dead Manâs Gold and Reaperâs Gold, players might get the opportunity to purchase an additional spin when a round ends. The additional spins will keep the multiplier state of the symbols of the previous spins. The cost of the spins is calculated based on multiplier values.
We wish you the very best on your first and last dead manâs march. Dead Men Walking has a maximum payout of 25,313x the base bet. Dead Men Walking is rated as âHighly Volatileâ delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: âIn life you do bad things, you go to jail. In Dead Men Walking, you go straight to the chopping block, which sucks. Itâs not all doom and gloom tho. xNudgeÂź Wilds that walk are sick and Fire Pits that can trigger xWaysÂź, xSplitÂź and Infectious Wilds are pretty sick too! Weâre also debuting 2 new kinds of hold ânâ spin (kind of) bonus games that players will definitely find interesting.â
âDead Men Walkingâ will be available to all Nolimit City partners on September 9th, 2025.
The post Nolimit City preps the chopping block in its latest release, Dead Men Walking appeared first on European Gaming Industry News.
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