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What App Developers Should Pay Attention to for the Second Half of 2021

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Seven months into the year and the app industry has never been stronger – global app spending climbed nearly 25% to reach upward of $64.9 billion, and mobile habits picked up over the past year are set to stay.

In terms of performance, Gaming remains the undisputed leader in both consumer spend and downloads but among the non-gaming apps, a number of categories are enjoying their fair share in the spotlight.

While categories such as Business, Health, Social and Entertainment continue to enjoy the momentum generated last year, we are also beginning to see renewed interest in sectors like Travel and Navigation, Dating, and Productivity as vaccination rollouts in different countries pick up tractions.

However, the mobile landscape has always been as dynamic as they come – the dust has yet to settle on the pandemic front and consumer behaviour will shift with every passing month. So while the first half of the year had the industry by the edge of our seat for the habits and trends that will form part of the new industry normal, there are now clear signals of what is to come and developers looking to stay competitive will need to start acting on them.

Alternative is the name of the game

Mobile, and apps in particular, are now a cornerstone of consumers’ daily lives and businesses who do not have a presence on a platform will be the ones who will struggle the most, regardless of vertical. Furthermore, users are becoming increasingly discerning about the products and services they use, and are more likely to explore competitor apps to satisfy needs for services that best suit them. This means that developers need to look at participation in alternative platforms – such as various app marketplaces – is becoming critical for discoverability of smaller companies in particular. Bringing their brands to different app storefronts means high chances of building additional touch points with new and existing customers to their businesses.

In light of this, developers will need to identify tools and processes that can streamline their approach to the maintainability of their multi-platform presence. Between delivering their own app brand and participating in multiple app storefronts, the different processes add up to a maintenance headache. The more a developer can re-use their infrastructure and processes across multiple platforms to deliver a common feature-set, the easier they will be able to scale and the more resilient their business will become.

Connectivity set to take centre stage

The popularity and adoption of connected devices have surged over the years and consumers’ expectations are shifting in tandem with this trend. Mobile users are now looking towards a new level of seamless connectivity between their devices and favour apps that are compatible with their ecosystem of choice. This bias is particularly prevalent within the Health vertical where apps belonging to connected devices such as Peloton and Fitbit lead their competitors in terms of consumer spend.

The potential for developers integrated into an ecosystem is almost limitless – the compatibility means that the app is able to fully leverage the hardware capabilities to unlock more extensive features that their competitors would not have access to.

Furthermore, the rollout of 5G technology can further propel the popularity of apps integrated within the ecosystem through its vastly enhanced latency and bandwidth. These capabilities empower greater and better connectivity between devices and apps integrated with the ecosystem are able to contribute to a significantly smarter and more seamless environment. This advantage will then help these apps pull ahead of their competitors in the long run.

Navigating the future with symbiotic collaboration

Given the growing need to maintain presence across alternative channels, publishers need to look towards platforms that can offer them not only a quality and sizable user base, but also strategic growth opportunities. This means focusing on the big picture and prioritise setting up shop at alternative app marketplaces.

With the growing distrust between developers and traditional app distribution platforms, the industry should expect to see an increasing number of bigger gaming companies attempting to set up their own storefronts. However, these channels are likely to be equally problematic as there may be some trust and fairness implications due to the same entity being both the distributor and the developer. Therefore, developers should instead consider existing app distribution platforms such as Huawei’s AppGallery which can offer not only extensive technical and operational support, but also a well-established ecosystem and userbase of over 540 million active users globally.

AppGallery offers developers a wide suite of tools, capabilities, and resources, empowering them to achieve the best return on investment in the shortest period possible. To achieve this, the platform offers every developer a full spectrum of developer support from technical integration to overseas market expansion, facilitating exponential growth and app innovation.

Furthermore, developers onboarding the platform will gain access to the powerful HMS (Huawei Mobile Service) Core, a rich array of open device and cloud capabilities. It allows developers to introduce unique ground-breaking technology to their apps and integrate them into the all-encompassing HMS ecosystem at the same time.

Between the comprehensive level of developer support and unwavering commitment to partner success, AppGallery is the ideal platform for businesses looking to navigate the dynamic second half of 2021 and the future.

If you are interested in learning more about Huawei and its solution, visit the Huawei developer website here: https://developer.huawei.com/consumer/en/

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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8 Years Of Trust And Growth: The Story Of The N1 Partners × Askgamblers

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Since 2018, one of the iGaming affiliate leaders, AskGamblers, has been partnering with N1 Partners, right from the beginning of the affiliate program’s rise. This collaboration has evolved into a proven growth engine for both brands.

Partnering for Scale: Why AskGamblers Chose N1 Partners

Working together, AskGamblers and N1 Partners have leveraged data-driven optimisation across GEOs. This lets AskGamblers scale traffic and conversions while N1 Partners deepens its footprint across key markets. 

When the N1 Puzzle Promo was announced, the AskGamblers team shared their reaction:

“We received exciting news from our esteemed N1 Partners affiliate manager regarding this promotion. We are particularly thrilled about the grand prize – a helicopter – and are fully committed to participating with the goal of winning it!” said the AskGamblers team.

Driving SEO Traffic: The AskGamblers Formula

The AskGamblers’ focus is on providing genuine value and a high-quality user experience, so that visitors don’t just arrive, but return. That aligns seamlessly with N1 Partners’ philosophy of not just driving volume, but building players with retention and lifetime value.

“Secrets and tips exist in every domain. Still, great things are accomplished through hard work, an open mind, adaptability, and curiosity. Users will come back because of the added value and the best experience,” the AskGamblers team emphasised.

Stepping into the Race: AskGamblers Joins the N1 Puzzle Promo

When N1 Partners launched its huge-scale promotion campaign, the N1 Puzzle Promo, AskGamblers was quick to take a leading position. This promo offers a global affiliate competition with standout luxury prizes, including a grand prize – Robinson R22 Beta II helicopter – and a leaderboard structure that drives performance. 

As soon as the promo launched, the AskGamblers team decided to go for the grand prize and dominate the leaderboard. With the guidance and support of N1 Partners’ affiliate team, the AskGamblers team selected several brands from the N1 portfolio, prioritising high-converting brands within the network, pivoted resources, and increased focus on SEO and long-term traffic value.

Leaderboard Mindset: Motivation, Competition & Expectations

AskGamblers is a highly competitive team, and the N1 Puzzle Promo format hits the mark. For N1 Partners, this speaks directly to our goal: bringing top-tier affiliates into big campaigns where they can shine and scale. 

As participants get closer to the final stage of the N1 Puzzle Promo, the competition becomes even more intense, with the AskGamblers team confidently maintaining its position in the top 10 and actively moving towards the prize-winning places.

Beyond Traffic: What Success Looks Like

If AskGamblers wins the helicopter, the vision is as bold as it is fun.

“Wouldn’t it be great to skip notorious traffic and take a helicopter ride to the next iGaming event?” said the AskGamblers team.

Such an approach shows that this is about partnership, performance, and flair — not just metrics.

The N1 Puzzle Promo runs through the end of 2025, giving you a live chance to climb the leaderboard, win luxury prizes, and capture the grand prize: a Robinson R22 Beta II helicopter.

Don’t wait, sign up now, drive high-quality traffic and earn puzzle pieces! With N1 Partners’ multi-brand affiliate program, dedicated support, and global reach, your chances of rewards are streamlined. Join the race, collect your puzzle pieces, and hit the top!

Plus, there is a special bonus activity to earn even more puzzle pieces, and premium prizes. From September 1 to November 30, enter the 2nd lottery of the N1 Puzzle Promo with a fresh set of luxury prizes.

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Special Missions in N1 Puzzle Promo: Two Weeks Left to Grab Extra Puzzles!

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The race for the grand prize of N1 Puzzle Promo – a real Robinson R22 Beta II helicopter – is entering the final stretch! Just two months left until the promo ends on December 31, and only two weeks to earn extra puzzle pieces and get a chance to win the exclusive “Pilot Course” VR set by completing special missions.

Deadline: November 15

How to join the final challenge and get +3 bonus puzzles (+ an automatic entry into the VR set draw):

  1. Be an active participant of N1 Puzzle Promo and earn at least one puzzle for your traffic.
  2. Share positive feedback about your experience with N1 Partners on four platforms:
  1. Follow N1 Partners on social media:
  1. Complete a short N1 Partners feedback survey.

What’s inside the “Pilot Course” VR set:

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Time is running out – this is your moment to break into the leaderboard and boost your chances to take home the helicopter!
Don’t wait – complete your special missions before November 15 and get closer to the sky.

 

Find full details on our official website.

Be number one with N1!

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Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event

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Paysecure, a leading provider of payment orchestration solutions for the iGaming industry, successfully hosted its exclusive event Securing Faster Payments in iGaming aboard the Sunborn Hotel in Gibraltar on 16th October.

The evening brought together senior figures from operators, technology providers, and payment networks to explore the evolution of faster, more secure payment experiences in iGaming, and what lies ahead for the sector.

With speakers from Worldpay, Mastercard, DAZN, Pretty Technical, and Paysecure, discussions centred around balancing player experience, security, and compliance in a rapidly changing landscape.

Across keynote talks and a healthy panel debate, speakers explored how technology, data, and collaboration are reshaping the future of payments in iGaming.

A recurring theme was the tension between speed and security, and how advances such as network tokenisation and smarter orchestration are allowing operators to achieve both. Attendees heard how network tokens are improving authorisation rates and trust, while also fuelling new payment experiences, such as click-to-pay, which in turn reduces cashier friction and provides a seamless player journey.

The discussion also delved into how player-centric design, behavioural analytics and the latest technological innovations are transforming the deposit journey. With more than 30% of players abandoning deposits due to checkout friction, speakers shared insights on how to define and build dynamic payment experiences, utilizing customer segmentation, intelligent routing, and rich data-insights; and further reflected on the importance of ecosystem connectivity for pushing the industry forward.

It is clear from the discussions that payments are no longer a utility, but a point of competitive advantage for operators. Payments remain a pivotal conversion moment, and a lot hinges on the experience, with players expecting to pay quickly and efficiently how, when and where they want.

Paysecure’s Chief Commercial Officer and Co-Founder, Viktoriia Degtiarova, emphasised the importance of collaboration in raising industry standards: “The Paysecure Payment Professionals event really highlighted how critical payments are to operator success. In today’s fast-moving iGaming landscape, continual innovation in payment solutions isn’t optional, it’s essential. Success relies on collaboration across the entire ecosystem, from operators and PSPs to regulators and technology partners, ensuring seamless experiences for players while driving growth for all stakeholders.”

Farish Lakhani, Corporate Sales Director at Worldpay Global SMB further shared, “Thank you to Paysecure for hosting such a well-organised event in Gibraltar and for inviting us to be part of the conversation. It was a great opportunity to share insights and collaborate on shaping the future of payments in iGaming”.

Following the success of the Gibraltar event, Paysecure Payment Professionals – The iGaming Edition will continue across other key iGaming hubs in 2026, building on the discussions and relationships formed at this inaugural event.

 

The post Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event appeared first on European Gaming Industry News.

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