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AESF Seals MoU with South Korea’s Game Ratings and Administration Committee (GRAC)

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The Asian Electronic Sports Federation (AESF) has signed a Memorandum of Understanding (MoU) with the Games Ratings and Administration Committee of South Korea (GRAC) which will further bolster the preparations for esports at the AESF Game Title Selection Pool Program for future Esports events.

This MoU which comes into effect on 29th of July 2021 will remain valid for the next three years.

Known by many to be the birthplace of esports, the Korean esports scene is highly regarded to be at the forefront of the industry and the official organization tied to the Korean government and affiliated with the International Age Rating Coalition (IARC) is responsible for providing approval of games for local use while playing a significant role in shaping the gaming industry and esports culture in Korea.

In 2017, GRAC signed an agreement with the International Age Rating Coalition (IARC), making it the newest and only rating authority in Asia to participate in the global rating system for digital games and mobile apps.

This puts GRAC on-par with the Entertainment Software Rating Board (ESRB) in North America, PEGI in Europe, ClassInd in Brazil, USK in Germany and the Classification Board in Australia in utilising the streamlined IARC system to ensure that today’s digital consumers have consistent access to established and trusted age ratings across game devices.

Along with the GRAC, early this year the AESF has formed an internal Task Force to oversee game selection called the ‘Game Title Selection Pool Program.’ Composed of industry experts and professionals, the Task Force is formed to ensure fairness, accessibility, legitimacy of contents and transparency in selection of esports titles played at all AESF-sanctioned tournaments in the future.

By working closely with industry experts and relevant stakeholders, this Task Force aims to uphold the integrity and maintain the high professional standards of esports.

Through this agreement, the GRAC, represented by Chairperson, Mr. Lee Jae Hong, will share its knowledge and expertise and act primarily as reference for the matters pertaining to game contents evaluation of all applied titles for the ‘AESF Game Title Selection Pool Program’ in the future. The evaluation process will be mainly related to the suitability of content for esports in accordance with established criteria for game contents assessment.

With the aim of creating a transparent and fair outcome, the games selection process for future AESF and Olympic competitions will also adhere to the highest standards introduced and implemented by the AESF and Olympic Council of Asia (OCA).

Commenting on the momentous occasion, GRAC Chairperson, Mr Lee Jae Hong said “We are very excited to be part of this initiative which plays a huge role in ensuring the integrity of esports at future competitions. Alongside our counterparts at the AESF, I look forward to a fruitful collaboration which will, in the long term, pave the road for esports in being recognized on-par with other traditional sports on the biggest sporting stage.”

“We will cooperate with AESF to create a healthy esports culture and invigorate this scene for many years to come. We will also try to enhance our national status and extend the collaboration fields in game related ecosystems by promoting the international standardization of game rating classification,” he added.

AESF Director General, Mr. Sebastian Lau echoed the sentiment, saying “This partnership with GRAC is in-line with our focus in ensuring the highest standard for all continental and regional esports tournaments under the administration of the AESF. Not only does it show transparency in the esports titles selection, but it also hopefully sets a benchmark which all future tournaments follow.”

Esports have experienced a massive growth in Asia through official participation in various regional sporting events, most notably as a demonstration game at the 2017 Asian Indoor and Martial Arts Games, and at the 2018 Asian Games in Jakarta. In 2019, at the Southeast Games in Manila, esports was included as a full-fledged medal sport. The momentum continues as Esports will feature as an official medal sport at the 2021 Asian Indoor and Martial Arts Games in Thailand and the 2022 Asian Games in Hangzhou, China PR.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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