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Crypto Millions Lotto’s Sulim Malook on What Happens When Lotto Meets Bitcoin
The proposition of Bitcoin lotteries is simple. If you go to a casino, you have to buy chips from the cashier to play. When you finish playing, you can cash your chips in for money, or keep them for next time. With a digital lottery, you play with a digital currency. In the case of Crypto Millions Lotto it’s Bitcoin. Think of bitcoin as the chips you have to buy to play Crypto Millions Lotto. Players deposit bitcoin to play, and if they win, they get paid in bitcoin. One exception is that if you’re lucky enough to win the jackpot, this innovative digital lotto gives you the option to take your winnings in bitcoin or a local currency of your choice.
There are some really strong arguments for considering bitcoin lotteries vs traditional ones. There are two major reasons. The first is that if you play games across borders using a credit card or any other traditional form of payment, then there are complications and frustrations around whether the payment can be made or if it will be blocked, the exchange rate, and payment periods. Using bitcoin removes all of that because it knows no borders.
The second reason is that by operating digitally using bitcoin companies like Crypto Millions Lotto can avoid a lot of infrastructure costs, including payment processing charges. According to Sulim Malook “Having a low cost base allows us to offer bigger jackpots. Our jackpots are bigger than the majority of state-run lotteries and bigger than any of our online competitors.”
How Does a Digital Lottery like Sulim’s work?
“We allow people to play the numbers of eight of the world’s biggest lotteries on our website. Although they choose the numbers on our site, they’re actually betting on the numbers of a state lottery, so numbers are drawn by each of the underlying lotteries. That way we remain completely independent.
This means people can play every time one of those eight lotteries has a draw, in total 14 times a week.
In case people don’t see the live draw, we announce all of the winning numbers on our website, and we notify all winners by email immediately. Payment of winnings is made within minutes of the lottery ending.”
Bitcoin lotteries are the natural progression from digital lotteries
The first big shift was from offline to online, but all that really changed was how we bought and received tickets for a single lottery.
The next shift was allowing people to play many different lotteries online, and for that people needed a better way to buy tickets and to receive winnings. Sulim says “That’s where bitcoin came in. So, we haven’t adopted bitcoin just because it’s a digital currency. We’ve done it because it’s the best currency for the job.”
Covid’s Effect on The Lottery
Contrary to what you might imagine, historically, the lottery performs well in downturns and recessions, as people try to generate fast money for themselves. Covid, of course, has put a lot of the world into recession, so the lotto industry as a whole as well as the gaming sector has performed well.
But more significant than that, Covid has exposed the flaws and tensions in the traditional lottery model. Specifically, that it relies on a network of small retailers to sell tickets, most of which have now been closed and certainly were not contactless anyway.
The result, according to Sulim, is that people have gone online. “So not just us, the whole online lottery industry has seen a big uplift, while the traditional lotteries have seen a negative impact.”
And yet the lifting of COVID restrictions has not impacted this sector negatively. Sulim was clear that “On the contrary, the effect has been positive. With some state lotteries closing down for months, playing online was the only option. In our view, this is a good thing for an industry that has been living in the dark ages.
I’d liken it to working from home. Covid has opened many people’s eyes to the benefits of home working. Some people might go back to the office after Covid restrictions are lifted. But for many others, they’ve discovered a new way of doing things and will stick with it. It’s the same with the digital lottery. We introduced it to many people who now prefer it and who won’t go back to the old way.”
Business is booming at Crypto Millions Lotto and the team has a lot in the pipeline. So what comes next for a business of this ilk?
“We have lots of exciting things in our pipeline. We’ve recently added six new lotteries, and we’re planning to add more. We also plan to add more games, as well as offering players the ability to get bitcoin using their credit cards directly on our site.
As our user base expands into more countries, we want to offer Crypto Millions Lotto in multiple languages.
We have also just launched an affiliate program, which we believe offers a more attractive proposition than other affiliate programs already out there.”

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DATA.BET Teams up with Pragmatic Play Sports – Partnership to deliver full esports solution
DATA.BET, the trusted sportsbook solution supplier, has partnered with Pragmatic Play, a leading content supplier to the iGaming industry, to expand the gaming provider’s new esports betting product.
Through the collaboration, Pragmatic Play Sports can provide an esports solution that combines premium content with official data and best-in-class streaming technology.
DATA.BET will deliver its complete esports offering, giving Pragmatic Play Sports access to its odds feed and customisable Multi Widget that combines Scoreboards, Pitch Tracker, and low-latency live Video Streaming into a single interface.
Pragmatic Play Sports customers now have access to DATA.BET’s entire catalogue of 30+ esports disciplines, which includes some of the world’s most in-demand esports titles, such as Counter-Strike, Dota 2, EA Sports FC, Valorant, and League of Legends.
A broader rollout of additional disciplines is scheduled for upcoming phases through 2026. The collaboration equips Pragmatic Play Sports with reliable, premium esports content supported by strong infrastructure and seamless integration to meet the growing needs of its operators and customers.
“This is a long-term alignment where we will grow in the esports space together and deliver a strong, revenue-generating product to Pragmatic Play Sports and their clients,” said Otto Bonning, Head of Sales at DATA.BET. “We are eager to collaborate with such a forward-looking team and continue delivering tools that help drive global growth. For DATA.BET, the project reinforces its strategy of delivering modular, scalable integrations to global leading partners.”
Gareth Crook, SVP of Sports at Pragmatic Play, said: “We’re delighted to expand our new esports product in conjunction with DATA.BET. This partnership delivers a complete esports solution powered by official data, giving operators reliable pricing and extensive event and market uptime. Alongside this, Pragmatic Play provides a premium range of managed services – including trading and risk management of esports – to ensure operators have the confidence and support they need. Esports is one of the fastest-growing global betting verticals, and this launch reinforces our commitment to an official-data approach while adding a truly dynamic new product to our already extensive portfolio.”
This collaboration marks another step in DATA.BET’s roadmap for scaling esports accessibility across the betting industry.
The post DATA.BET Teams up with Pragmatic Play Sports – Partnership to deliver full esports solution appeared first on European Gaming Industry News.
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XSOLLA WEB SHOP AND SINGULAR JOIN FORCES TO DELIVER CROSS-PLATFORM LTV AND ROAS MEASUREMENT SOLUTIONS
Xsolla Web Shop And Singular S2S Integration Bridges The Gap Between Mobile Marketing And Web Transactions For Complete Campaign Visibility
Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced a new mobile-focused Server-to-Server (S2S) integration with Singular, a leading marketing analytics and attribution platform. The integration unifies mobile marketing data with direct-to-consumer web purchases, enabling developers to measure campaign performance and player value more accurately than ever before.
As mobile game makers increasingly turn to Web Shops to expand revenue streams beyond app stores, one challenge has persisted: how to tie those off-platform transactions back to mobile marketing spend. The Xsolla Web Shop + Singular S2S integration closes this gap by treating Web Shop purchases as attributable events, giving developers true Return on Advertising Spend (ROAS) and comprehensive Lifetime Value (LTV) insights.
Key advantages of the Xsolla Web Shop + Singular S2S integration:
- Capture both mobile and web purchases as part of a single funnel
- Link revenue directly to user acquisition and re-engagement campaigns
- Reveal the complete LTV picture across app and Web Shop transactions
With this integration, Web Shop purchases are transmitted to Singular as server-to-server events, then mapped back to the correct install source or re-engagement campaign. This provides growth teams with a single, trusted view of performance across all platforms.
“Having launched more than 600 mobile Web Shops, we’ve seen developers demand actionable data that connects web monetization with mobile marketing,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Our new S2S integration with Singular delivers that missing link, giving teams the clarity to optimize and scale their Web Shop strategies confidently.”
“Our goal at Singular has always been to simplify complex data and make it actionable for growth teams,” said Gadi Eliashiv, CEO and Co-Founder at Singular. “By partnering with Xsolla, we’re giving developers the full-funnel visibility they need to measure ROI and maximize revenue across every platform.”
Learn more about the S2S integration for Xsolla Web Shop and Singular at: xsolla.pro/singular
The post XSOLLA WEB SHOP AND SINGULAR JOIN FORCES TO DELIVER CROSS-PLATFORM LTV AND ROAS MEASUREMENT SOLUTIONS appeared first on European Gaming Industry News.
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eGaming Integrity Welcomes Hayley Ashton as Compliance Manager
eGaming Integrity is proud to announce the appointment of Hayley Ashton as its new Compliance Manager, effective immediately. Hayley joins the firm in response to growing client demand for enhanced compliance support across the Isle of Man’s eGaming sector.
Hayley’s career reflects deep expertise across the regulatory and financial services sectors. She has gained extensive experience in anti-money laundering frameworks, risk assessment, and governance best practices, with a proven ability to support organisations in maintaining the highest compliance standards.
With diplomas in Anti-Money Laundering and Governance, Risk and Compliance from the International Compliance Association, alongside a BA in Primary Education with Qualified Teacher Status from Leeds Beckett University, Hayley combines technical knowledge with strong skills in training, leadership, and operational delivery.
Emma Shilling, Director at eGaming Integrity, commented: “The demand for practical, outcome-focused compliance advice continues to grow as the GSC elevates standards and the island prepares for MONEYVAL. Hayley’s appointment reflects our commitment to meeting that demand, and her experience and proactive style will ensure clients get the support they need where it matters most.”
Hayley Ashton added: “I’m passionate about fostering compliance cultures that are both effective and sustainable. Delivering practical, outcomes-focused guidance tailored to real-world business contexts is where I believe compliance adds its most valuable contribution. I’m looking forward to working closely with our clients and helping them put robust, workable compliance practices in place.”
Hayley’s appointment strengthens eGaming Integrity’s team of industry experts and former regulators, reinforcing its leadership in mock audits, remediation and internal audits for the Isle of Man’s egaming licence holders.
The post eGaming Integrity Welcomes Hayley Ashton as Compliance Manager appeared first on European Gaming Industry News.
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