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Online Gambling Addiction & Seniors
According to some studies, gambling addiction among the elderly is increasing! Even if, according to statistics, the largest group of casino players is ranging from 18 to 54 years. However, it seems that the older players have weak will power.
Although the efforts of charities and anti addiction bodies have been directed to younger players. These studies will lead them to look at the elderly group who appear to be at greater risk!

The most important question here is why older people become addicted to gambling? In fact, gambling addiction does not include drugs, but it is like any other addiction in motives. The addict suffers from deep social and financial disorders. Although he resorts to gambling or alcohol to relieve these pains, he suffers from more crises. This is a vicious cycle that leads to the destruction of the addict’s life!
Recent studies add a new dimension to the problem. As they have shown that lack of entertainment and weak family and social boundaries make them more interested in betting, gambling, stock exchange, forex, and all risky activities; Because it gives them excitement and fun that they lack in their daily lives.
Why Are the Elderly Addicted?
Although the stereotype of the senior people shows them living in ancient times and unable to use the modern tech; this is of course not true! Nowadays old people are avid users of the internet and all tech. They love all kinds of games just as much as youngsters or maybe even more!
For example, in Las Vegas casinos older people represent 1 in every 3 players. In France, 1 in every 2 players at online casinos is over 55. While in the UK, several studies show that 47% of seniors have visited casino at least once in a year.
Old studies that overlooked the gambling addiction among the elderly concluded that the game’s attraction decreases as we get older; So, children and teens are the most interested group in all kinds of games. Followed by young people. Then adults. While players over 55 years aren’t on games.
However, recent studies have shed light on a new trend. More than 30% of people between the ages of 55 and 75 gambled at least once during the current year. Surprisingly, these numbers include both men and women since it is known that women are always a safe distance from gambling addiction.
Not Every Old Gambler Is Addict
It is important to clarify that these numbers do not mean that every old gambler is addicted. But they do suggest the severity of gambling addiction among the elderly only.
In fact, it is very difficult to conduct a direct study to determine the percentage of gambling addicts in a society because the addict does not consider himself an “addict”. Also, it is difficult to convince him to answer all the research questions. In addition, there are a lot of other tasks that involve “gambling” even though it is not casino games. For example, trading forex, CFDs, stock exchange and others. Therefore, this matter requires social campaigns directed to this group.
Could Gambling Addiction Among the Elderly Become More Serious?
Gambling addiction among the elderly is a unique phenomenon in addictive psychology. Although the producers of virtual gambling games and online casinos are preparing their products to suit the younger players, they are attracting seniors more and more deeply!
With the spread of the Corona virus, this phenomenon has taken a completely new direction. At a time when no one felt safe in their life or work, the number of online casino players has increased and their bets have doubled! This means that online gambling does not provide fun just like soap operas and movies, but are an escape from life pressures.
At a time when the media was saying that the pandemic did not pose a threat to the lives of the young. It was saying that the elderly is the most likely to die from it, which is certainly immoral. Perhaps these players found an escape from all negative thoughts only in online casinos!
Taking a more extensive and in-depth look, gambling and sports betting is only a limited part of the problem! Some old person who does not gamble may have the same urges as their addicted peers, and these urges may come in the form of compulsive shopping, disordered eating, or even self-harm.
In addition, the pensions may be enough for the elderly to get an affluent life. So, they may resort to trying their luck at gambling exactly like any person with financial problems.
Current Efforts to Combat Gambling Addiction
Although virtual gambling addiction is a global problem, efforts to combat it remain inadequate. The UK is the most advanced country in this field, and the UK Gambling Commission has made great efforts to tackle this problem. The last decision by the commission was to adopt the GamStop service and require all UK casinos to integrate it. More info.
GamStop is a service that provides free self exclusion for players prone to gambling addiction. The period of exclusion ranges from 6 months to 5 years. During which time the player will not be able to access any of the British gambling sites. However, there is a serious loophole that undermines the effectiveness of this service which is the non UK casinos that are not on GamStop! Therefore, a new service has been launched, GameBan, which allows the player to specify the sites that he does not want to access again on all his devices. Since this app cannot be deleted afterwards, it may be effective in filling the gap of GamStop.
Media Responsibility
It is clear that there the media has a great influence to tackle gambling addiction among seniors.
Instead of the bad trend that seeks to devalue the elderly. The media should encourage them to participate in society and perform constructive tasks that help them and others.
We live in a tough world where everyone is looking out for their own interests and forget the others. So, it is important to maintain the positive bonds that bring us together. Dealing with the pandemic on the grounds that it does not harm young people and is only harmful to seniors was a fatal flaw! And it is a lesson for all media in professionalism and humanity as well.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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Holi Primed For Emerging Markets Via New QTech Games Partnership
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
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