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How Crypto Can Improve Sport Betting

Published

4 years ago

July 16, 2021

Reading Time: 3 minutes

Sport betting is what is known as gambling. While it can be fun, it is also an activity for which there is no skill involved, and all that determines the outcome of the event being wagered upon are chance. There is no guaranteed time period over which you will be able to make money with sports betting since luck plays a huge factor in determining how much your bet stands to gain or lose. The thing that makes sports betting so popular despite its unfair nature is that people know and trust the odds makers who set up bets, to begin with.

Anyone can become a bettor but not everyone can become an odds maker. Despite this new age problem, cryptocurrency developers have come up with solutions that will address some of these problems in the traditional sport betting industry through the use of blockchain technology and smart contracts. This will create a more secure sports betting system that rewards the bettor and make bookmakers fairer. One of these new-age ideas is being developed by an ambitious team called Surebet.

They intend to tackle the problem of unfair bookmaking with their decentralized, smart contract-based platform. How? This is through incentivizing the users who play against them, just like what blockchain does for its miners. This has excited those who are engaged in online gambling. The creation of this new platform will be done through a token sale happening on November 1st, 2017 where you can get yourself some SBETS tokens (SureBet’s cryptocurrency). Their crowdfunding goal is 4,946 ETH which isn’t very high given the size of their project so far.

Spearheading their project is Ian Sbrano which has proven himself in the past through his successful company named Sports Betting Bot which allows everyone to participate in sports betting through artificial intelligence programs that he created. And by doing so, the users who use it will profit from accurately predicting sporting events whether it be in the short or long run.

They have been smart about how they go about this because of the fact that they are not trying to counter illegal bookies and online casinos but rather compliment them to provide more entertainment for all gamers (pun intended). So far, they have completed many successful projects such as Footballmastermind.

Crypto Enhances the Security of Sports Betting

The conventional sports betting at bet365 will now become better, with the introduction of cryptocurrencies. This enhancement allows bettors more flexibility and security when placing their wagers than they were able to have in the past. Bettors will also be able to get a return on their bets by using Nectar, which is what Sir Richard Branson’s Blockchain start-up has coined as the “Sports-betting cryptocurrency that powers the leading global fantasy sports platform.”

Nectar provides another way for users to earn rewards just by playing fantasy football and other games of skill such as darts, golfing, or any type of game you can think of! In order for gamers to use this currency, they need to satisfy some basic criteria: They must follow @NectarPlatform on Twitter and retweet one of our tweets containing #nectar, and also join our Telegram group. Nectar.org is a platform that will allow users to bet on anything they want, from politics to sporting events and even the weather! If you place smart bets, you’ll earn Nectar which can be traded in for prizes or exchange for cash.

Sir Richard Branson has been known to invest in a variety of different companies over the years but his latest venture into the online gambling industry could turn out to be his most lucrative yet. In order to guarantee success, he hired David Sapper as CTO who believed blockchain technology can help reinvent how fantasy sports are played and provide an additional layer of security against any potential threats such as bots.

Safe Sports Betting with Crypto

There are risks with online gambling which persist to this day so how can you be sure your money is going where it’s supposed to? Trusted third-party services known as bookmakers are one way of ensuring any disputes will be taken care of in a fair manner. They use blockchain technology, an immutable ledger for recording and verifying transactions that enable fully transparent book-keeping which leaves no room for corruption or foul play. Anything stored on the blockchain cannot be altered by anyone after it’s initially published because doing so would require hacking the entire network at once, something virtually impossible.

When creating CashBet Coin (CBC), a cryptocurrency based on Ethereum, CashBet recognized there were still risks such as unpredictable charge-backs. All these are challenges that blockchain technology seeks to address and improve the security of gamblers.

Conclusion

With the introduction of crypto to the sports betting world, there will be a sudden shift and demand for this type of activity. This is one of the ways that more people will gain knowledge about online gambling.

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Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment

Published

49 minutes ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.

The Full Story

Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.

The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.

Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.

Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.

Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.

The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.

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LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand

Published

5 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.

The Full Story

LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.

The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.

Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.

Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:

“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”

Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.

The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona

Published

5 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).

The Full Story

Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.

Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.

Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.

Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.

Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.

Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.

Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.

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