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CoinDCX becomes the Official Jersey Sponsor for Ireland Cricket Team
India’s safest cryptocurrency exchange, CoinDCX is breaking new ground in international cricket as it becomes the Main Team Sponsor of another international cricket team – Ireland. CoinDCX will be the Official Front of Jersey Sponsor of the Ireland Cricket Team for their upcoming series against South Africa.
This is for the very first time that an Indian Cryptocurrency Exchange brand has sponsored the Irish team as Ireland host South Africa in a 3 ODI and 3 T20 series starting from 11th July till 25th July. South Africa has just finished the Caribbean tour and now will head straight to Ireland, and then to Sri Lanka before entering the T20 World Cup starting October this year.
By sponsoring the Ireland jersey, CoinDCX is keeping its sights on attracting the cricket-crazy Indian audience, a substantial part of which tune in to watch Non-India matches as well. The Ireland vs South Africa series is timed perfectly as well for the India Audience as the ODI matches will start at 3.30 pm and T20 matches will start at 7.30 pm thereby both running through primetime in India.
For CoinDCX, this jersey sponsorship is yet another prestigious pick, considering it has proven to be a game-changer for brands in the past. Over the last few years, brands have seen tremendous ROI through Jersey Branding across countries in global cricket as it has always led to increased visibility. CoinDCX has slowly built its cricket portfolio beginning with the Co-Presenting Sponsorship on Hotstar during the World Test Championship between India and New Zealand. This helped the brand in terms of a larger outreach in terms of the audience watching the game. The next big step was when the crypto brand became the Title Sponsor for the T20I series between India and Sri Lanka. They have also come on board as the Overseas Partner of Sri Lank for the entire India vs Sri Lanka series.
And now, with the Ireland jersey sponsorship, CoinDCX aims to reach out to the millennial, Gen-Z populations in the Indian and Global market, who have either already invested in cryptocurrency or are most likely to consider investing in crypto assets. It provides CoinDCX with an excellent opportunity to generate extensive visibility and boost brand recall amongst the young viewer base.
Mr Sumit Gupta, CEO & Co-founder of CoinDCX said “This is our 3rd Cricket Sponsorship this year and we are thrilled to be the Official Jersey Sponsor of Ireland Cricket Team. The crypto-assets market in India is under-penetrated. The cricket season attracts high viewership from all over India, and we aim to tap potential users through these sponsorships.”

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Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming
Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).
This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.
“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”
The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.
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Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!
As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.
All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!
In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!
This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.
Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”
The post Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels! appeared first on European Gaming Industry News.
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Altenar leverages power of influencers with Tipster Module launch
Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology
Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.
Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.
The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.
As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.
“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”
The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.
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