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Huawei guides developers to explore new growth opportunities with AppGallery at GDC 2021

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Huawei is inviting global developers to bring their apps and games to their next stage of growth through AppGallery during its upcoming featured developer sessions at the annual Gaming Developer Conference (GDC) 2021.

GDC is an annual video game conference that focuses on developers, bringing the global community together to exchange ideas, create connections, and learn new skills to advance their craft. The 2021 edition will see the conference go all-digital, allowing the event to be accessible to even more people with online attendance.

 

Educational sessions to help developers grow and prosper

The two sessions will bring developers through an educational journey on how AppGallery plays a critical role as a key platform to developer’s growth strategy, as well as explore new ways of monetisation strategy for mobile games with Huawei Ads.

“Gaming is going through several fundamental transitions from the evolving demographics of global game players to a transformation of cross-platform gaming experiences,” said Alexandre Salem, Global Gaming Business Development Director. “AppGallery presents unique growth opportunities with its extensive distribution, market reach, and strength in the Chinese market; with Huawei’s combined hardware and software innovation with HarmonyOS and HMS, it delivers an elevated experience that can maximize the value for gaming partners and users.”

In the first session ‘Find your next big win with AppGallery’, Alexandre, as well as Gavin Kinghall Were, Global Head of BD Solutions, Consumer Business Group, Huawei, will be joined by Aurelien Lavaud, Global BD Director, Gameloft, and Maxim Kirilenko, Chief Business Development Officer, Playrix, to discuss their experience incorporating AppGallery as part of their global growth strategy in their game launch and expansion. From launch to marketing support, AppGallery provides valuable resources for developers to help expand their growth opportunities with every new game they release.

“We are excited to meet global game developers and invite everybody to explore the next growth opportunity with AppGallery. We are also very grateful to have our partners Playrix and Gameloft join us to share their journey with AppGallery, and hope more partners will join us to explore more and expand together with AppGallery,” he added.

In the following session ‘HUAWEI Ads: Drive Growth with a New Ad Platform’, Aoife Brodigan, Marketing Director, Huawei Mobile Services, Europe, and Stephane Fournis, Director of Business Development, HUAWEI Ads, Europe, will be introducing the HUAWEI Ads’ new monetisation opportunities, the platform’s unique value and support, as well strategic tips to drive growth through building new revenue streams.

As part of the GDC 2021 sessions, Huawei will also unveil an in-depth case study ebook of its recently concluded inaugural global Game Fest campaign, which saw doubling its daily download figures to over 1.2 million hits during the height of the campaign. The eBook shares in detail the journey and achievements of each of the 13 participating developers, and the support they received to help their games flourish on AppGallery. More details will be made available during the week of GDC 2021.

 

AppGallery continues to offer invaluable resources for developers’ growth

As a top 3 global app marketplace, AppGallery provides scalability, speed, discoverability and monetisation, as well as unwavering support to game developers worldwide.

AppGallery offers scalability with its 540 million monthly active users, 730 million device users, and a growing diversified device base. With strong leadership in the Chinese market and other emerging markets, AppGallery has a proven record of supporting game partners to enter and expand their growth in these booming markets. Developers can enjoy a fast and worry-free experience through simple integration processes, easy to use tools and capabilities, and local market knowledge with hands-on local support. Leveraging HUAWEI Ads, Petal Search, and many other services through AppGallery, game developers can explore the best way to reach gamers and expand to regions critical to their user and revenue growth.

Throughout the whole process, from development and publishing to promotion and monetization, game developers can access high-touch and hands-on local support in their desired markets, leveraging AppGallery ’s large global reach, local market knowledge, and many years’ experience working with global leading app developers.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The State of iGaming 2025: 11 Drivers of the Industry (Part 2)

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In the second chapter of State of iGaming 2025, the Atlaslive team takes a closer look at what’s defining the next phase of industry growth. From evolving player protection tools to greener operations and new tech horizons, these drivers reveal how iGaming is preparing for a smarter, more responsible 2026.

Responsible Gambling Redefined

Responsible gambling has moved far beyond compliance checklists. Modern RG tools use behavioral insights and predictive data to help players manage time and spending. Subtle interventions, like break reminders or loss-limit alerts, are becoming key features for building player trust and keeping engagement healthy over time.

The Rise of Interactive Betting

Betting formats are multiplying, and players are engaging in new ways. Micro-bets, player props, same-game combos, and social leaderboards are turning wagering into real-time entertainment. The challenge now is clarity: platforms must balance choice with usability, giving players quick, simple access to complex markets.

Data at the Core

Data remains the invisible driver behind iGaming’s transformation. Real-time analytics now shape everything from live odds to fraud detection and personalized content. The leaders are those who don’t just collect data; they act on it instantly, adapting offers, managing risk, and improving retention on the fly.

Sustainability Takes the Stage

ESG principles are taking root across the sector. Operators are investing in green hosting, renewable energy, and transparent reporting, with regulators recognizing these commitments through official frameworks. Social impact, governance, and environmental action are becoming part of the industry’s identity.

Web3 on the Horizon

While regulation around crypto betting remains unsettled, Web3 continues to attract interest for its transparency and flexibility. Blockchain-based settlements, verifiable transactions, and digital rewards are redefining how trust and engagement can function. Once regulation aligns, its impact could be transformative.

iGaming in 2025 is evolving with purpose, fueled by innovation, guided by data, and anchored in accountability.

To see the full picture of where the industry is heading, read Part 1 and the complete Part 2 on Atlaslive’s blog.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Elantil enhances marketplace options with Booming Games integration

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Pioneering platform solutions provider adds content from leading software studio to bring customers an even wider selection of games and engagement tools

Elantil, the disruptive platform solutions provider on a mission to supply a revolutionary new “strategic backbone” for the iGaming industry, has announced that it has further increased the options in its online marketplace after partnering with Booming Games.

Established almost a decade ago by a close group of friends aiming to become one of the finest software studios in the iGaming industry, Booming Games has gone from strength to strength in recent years and now boasts a full content line-up of over 150state-of-the-art casino releases.

Licensed and certified in 17 regulated markets, including Malta, Ontario and the UK, Booming Games offers localised content in a variety of market-specific currencies and languages while also assisting operators’ engagement efforts with its exciting promotional tools.

As such, the studio promises to be a flexible addition to Elantil’s Marketplace that will enable operators to extend their outreach and supply an even more thrilling experience to players – and best of all, partners are free to contact the provider directly and form their own custom contracts.

With this, ensuring operators have complete control over the content and services that they take on and that Elantil never dictates the terms or duration of any agreements, operators can keep their costs to a minimum while also benefiting from Elantil’s quick and hassle-free integrations.

John Debono, Chief Technical Officer at Elantil, said: “Elantil’s Marketplace has been designed to put control back in the hands of operators and provide a quick and cost-effective way for them to expand their services. By adding Booming Games to our content line-up, we’ll be able to provide more thrilling content to customers that can help them reach new audiences globally.”

Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “By partnering with Elantil, we’ll be able to reach new customers and deliver our top-performing slots to even more players around the world. This collaboration represents another important step in expanding our global reach and continuing to provide high-quality, engaging content to our partners and their players.”

The post Elantil enhances marketplace options with Booming Games integration appeared first on European Gaming Industry News.

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MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration

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MiFinity, the award-winning global eWallet provider, has announced the integration of Veriff’s new automated Proof of Address (POA) solution, enhancing its Know Your Customer (KYC) process with cutting-edge fraud prevention and compliance technology.

This latest development builds on MiFinity’s successful two-year partnership with Veriff for Proof of Identity (POI) checks. By integrating automated POA, MiFinity will soon deliver a streamlined, highly effective KYC experience that combines POI and POA verification in real time. For customers, this means faster onboarding, instant account-level upgrades upon completion, and a frictionless journey. For merchants, it strengthens MiFinity’s ability to support genuine customers globally while mitigating fraud risks across the value chain.

The Veriff solution uses AI and machine learning to verify documents, detect manipulation, and identify fraudulent activity in real-time. This ensures only legitimate customers gain access, while reducing manual intervention for MiFinity’s KYC team. The outcome is a faster, more secure, and scalable onboarding process that protects merchants, boosts compliance, and supports long-term growth.

Paul Kavanagh, CEO of MiFinity, commented: “Our partnership with Veriff has always been about raising the bar on compliance, fraud protection and customer experience. With this new Proof of Address solution, we were proud to be involved early in the product development process, helping shape a service that works for our markets and our users. By adopting it from day one, we’ve not only streamlined customer onboarding but also strengthened the safeguards that protect our merchant partners. It’s a win-win; customers get verified quickly and easily, and merchants can be confident that MiFinity is committed to fraud prevention, compliance, and delivering trusted financial services worldwide.”

The integration also reinforces MiFinity’s position as a forward-thinking payments company committed to implementing best-in-class technologies. By reducing friction for legitimate users while blocking bad actors, MiFinity ensures higher customer satisfaction, greater trust in its platform, and added value for its network of over 1,200 global merchant brands.

Through this collaboration, MiFinity and Veriff are setting new standards for digital onboarding in fintech – where security, speed, and compliance work hand in hand to drive growth across sectors such as eCommerce, travel, Forex, and beyond.

The post MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration appeared first on European Gaming Industry News.

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