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The long-awaited opening of the German market has arrived

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The long-awaited opening of the German market has arrived
The long-awaited opening of the German market has arrivedReading Time: 3 minutes

 

Catalin Negoita, Commercial Manager at Kalamba Games

The long-awaited German legislation allowing online gaming nationwide finally enters into force this week. Even before fully opening up, the market has become a key focus for many industry players, with a multitude of factors making the potential of the region an attractive proposition.

Firstly, there is the sheer size of the country itself. With a population second only to Russia in Europe and relatively high average earnings, the potential value of the player pool is vast. The second reason is perhaps more subjective, but we have found that German players are fairly easy to satisfy. Their preferences are well established, which makes it straightforward for an online casino supplier to adequately cater for this sizeable new clientele.

Because of the country’s strong history of land-based gambling, classic games that resemble titles found in brick-and-mortar venues with popular themes like ancient Egypt and book games work very well with local players. Taking inspiration from what works in the land-based sector is therefore often a safe bet in Germany. Mobile usage is also a lot higher than your average market because of the good infrastructure so it’s worth considering creating games that are optimised for mobile.

Strict rules and regulations around responsible gaming and player protection have already presented some challenges for the industry with slot suppliers required to make fundamental changes to the makeup of their content.

Operators must adopt a €1 maximum stake limit on online slots, alongside a 5-second minimum duration on slot spins. Jackpots will be banned, removing an important acquisition and retention tool for operators. Monthly deposit limits of €1,000 will also be introduced and players must be offered tools to set spending and time limits, along with cooling-off periods.

These restrictions will influence the shape of the market with the main effect being that retention will have a greater focus than in many other markets with fewer restrictions.

Despite being a hot topic in the industry for quite some time, providers will now be trying even harder to retain more players for longer and will have to be creative in order to succeed. Legislative changes are part of every regulated market and it is key for operators and suppliers to embrace them and try to adapt as best we can. We are known to be a very innovative industry and I’m sure as the market matures, we will see pioneering new ways to acquire and retain players while ensuring maximum player protection.

Basically gamification, customer service and the quality of games in general will be the differentiator in the German market, and that is for both providers and operators to address.

Gambling will become more of a social thing because the maximum limit is so low. It’s not exactly going to be the thrill of winning big – it will be the social aspect and making sure that retention factors, gamification side missions and different functionalities are top notch.

You could say a laser-like focus on promotional tools and social gaming elements, such as those that we are introducing on our own Kalamba Bullseye platform, are going to be very important. Basically, everything that enhances the player experience will be key such as promotional tools, UX elements, and/or in-game gamification features. Similarly, game production values will have to be high and match those of other entertainment media.

At Kalamba, we believe that Germany will be a very strong market. The way to monetise the market will just be a little bit different there. There won’t be VIP players, so the industry will have to adjust to a volume model. Player values will decrease but because of the social acceptance of gaming, and slots in particular, the player numbers will increase and that’s how it will balance itself out over time.

Initially, when the legislation comes into force, we will just have to analyse the player behaviour and see in what direction the market is going and how we can fully capitalise on this new opportunity. Germany will be a market that could completely change with providers having to adapt to the new conditions as there will be a lot of new players entering the market now that it’s completely regulated.

We must work very closely with our partners to figure out the best way to make the player experience as engaging as possible and this will lead us to success in this new and exciting environment.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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8 Years Of Trust And Growth: The Story Of The N1 Partners × Askgamblers

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Since 2018, one of the iGaming affiliate leaders, AskGamblers, has been partnering with N1 Partners, right from the beginning of the affiliate program’s rise. This collaboration has evolved into a proven growth engine for both brands.

Partnering for Scale: Why AskGamblers Chose N1 Partners

Working together, AskGamblers and N1 Partners have leveraged data-driven optimisation across GEOs. This lets AskGamblers scale traffic and conversions while N1 Partners deepens its footprint across key markets. 

When the N1 Puzzle Promo was announced, the AskGamblers team shared their reaction:

“We received exciting news from our esteemed N1 Partners affiliate manager regarding this promotion. We are particularly thrilled about the grand prize – a helicopter – and are fully committed to participating with the goal of winning it!” said the AskGamblers team.

Driving SEO Traffic: The AskGamblers Formula

The AskGamblers’ focus is on providing genuine value and a high-quality user experience, so that visitors don’t just arrive, but return. That aligns seamlessly with N1 Partners’ philosophy of not just driving volume, but building players with retention and lifetime value.

“Secrets and tips exist in every domain. Still, great things are accomplished through hard work, an open mind, adaptability, and curiosity. Users will come back because of the added value and the best experience,” the AskGamblers team emphasised.

Stepping into the Race: AskGamblers Joins the N1 Puzzle Promo

When N1 Partners launched its huge-scale promotion campaign, the N1 Puzzle Promo, AskGamblers was quick to take a leading position. This promo offers a global affiliate competition with standout luxury prizes, including a grand prize – Robinson R22 Beta II helicopter – and a leaderboard structure that drives performance. 

As soon as the promo launched, the AskGamblers team decided to go for the grand prize and dominate the leaderboard. With the guidance and support of N1 Partners’ affiliate team, the AskGamblers team selected several brands from the N1 portfolio, prioritising high-converting brands within the network, pivoted resources, and increased focus on SEO and long-term traffic value.

Leaderboard Mindset: Motivation, Competition & Expectations

AskGamblers is a highly competitive team, and the N1 Puzzle Promo format hits the mark. For N1 Partners, this speaks directly to our goal: bringing top-tier affiliates into big campaigns where they can shine and scale. 

As participants get closer to the final stage of the N1 Puzzle Promo, the competition becomes even more intense, with the AskGamblers team confidently maintaining its position in the top 10 and actively moving towards the prize-winning places.

Beyond Traffic: What Success Looks Like

If AskGamblers wins the helicopter, the vision is as bold as it is fun.

“Wouldn’t it be great to skip notorious traffic and take a helicopter ride to the next iGaming event?” said the AskGamblers team.

Such an approach shows that this is about partnership, performance, and flair — not just metrics.

The N1 Puzzle Promo runs through the end of 2025, giving you a live chance to climb the leaderboard, win luxury prizes, and capture the grand prize: a Robinson R22 Beta II helicopter.

Don’t wait, sign up now, drive high-quality traffic and earn puzzle pieces! With N1 Partners’ multi-brand affiliate program, dedicated support, and global reach, your chances of rewards are streamlined. Join the race, collect your puzzle pieces, and hit the top!

Plus, there is a special bonus activity to earn even more puzzle pieces, and premium prizes. From September 1 to November 30, enter the 2nd lottery of the N1 Puzzle Promo with a fresh set of luxury prizes.

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Special Missions in N1 Puzzle Promo: Two Weeks Left to Grab Extra Puzzles!

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The race for the grand prize of N1 Puzzle Promo – a real Robinson R22 Beta II helicopter – is entering the final stretch! Just two months left until the promo ends on December 31, and only two weeks to earn extra puzzle pieces and get a chance to win the exclusive “Pilot Course” VR set by completing special missions.

Deadline: November 15

How to join the final challenge and get +3 bonus puzzles (+ an automatic entry into the VR set draw):

  1. Be an active participant of N1 Puzzle Promo and earn at least one puzzle for your traffic.
  2. Share positive feedback about your experience with N1 Partners on four platforms:
  1. Follow N1 Partners on social media:
  1. Complete a short N1 Partners feedback survey.

What’s inside the “Pilot Course” VR set:

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Time is running out – this is your moment to break into the leaderboard and boost your chances to take home the helicopter!
Don’t wait – complete your special missions before November 15 and get closer to the sky.

 

Find full details on our official website.

Be number one with N1!

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Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event

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Paysecure, a leading provider of payment orchestration solutions for the iGaming industry, successfully hosted its exclusive event Securing Faster Payments in iGaming aboard the Sunborn Hotel in Gibraltar on 16th October.

The evening brought together senior figures from operators, technology providers, and payment networks to explore the evolution of faster, more secure payment experiences in iGaming, and what lies ahead for the sector.

With speakers from Worldpay, Mastercard, DAZN, Pretty Technical, and Paysecure, discussions centred around balancing player experience, security, and compliance in a rapidly changing landscape.

Across keynote talks and a healthy panel debate, speakers explored how technology, data, and collaboration are reshaping the future of payments in iGaming.

A recurring theme was the tension between speed and security, and how advances such as network tokenisation and smarter orchestration are allowing operators to achieve both. Attendees heard how network tokens are improving authorisation rates and trust, while also fuelling new payment experiences, such as click-to-pay, which in turn reduces cashier friction and provides a seamless player journey.

The discussion also delved into how player-centric design, behavioural analytics and the latest technological innovations are transforming the deposit journey. With more than 30% of players abandoning deposits due to checkout friction, speakers shared insights on how to define and build dynamic payment experiences, utilizing customer segmentation, intelligent routing, and rich data-insights; and further reflected on the importance of ecosystem connectivity for pushing the industry forward.

It is clear from the discussions that payments are no longer a utility, but a point of competitive advantage for operators. Payments remain a pivotal conversion moment, and a lot hinges on the experience, with players expecting to pay quickly and efficiently how, when and where they want.

Paysecure’s Chief Commercial Officer and Co-Founder, Viktoriia Degtiarova, emphasised the importance of collaboration in raising industry standards: “The Paysecure Payment Professionals event really highlighted how critical payments are to operator success. In today’s fast-moving iGaming landscape, continual innovation in payment solutions isn’t optional, it’s essential. Success relies on collaboration across the entire ecosystem, from operators and PSPs to regulators and technology partners, ensuring seamless experiences for players while driving growth for all stakeholders.”

Farish Lakhani, Corporate Sales Director at Worldpay Global SMB further shared, “Thank you to Paysecure for hosting such a well-organised event in Gibraltar and for inviting us to be part of the conversation. It was a great opportunity to share insights and collaborate on shaping the future of payments in iGaming”.

Following the success of the Gibraltar event, Paysecure Payment Professionals – The iGaming Edition will continue across other key iGaming hubs in 2026, building on the discussions and relationships formed at this inaugural event.

 

The post Paysecure brings Gibraltar’s iGaming payments community together for exclusive industry event appeared first on European Gaming Industry News.

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