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BETER’s personal record: 7,500 matches of Setka Cup for sportsbooks per month


Sports & esports betting provider BETER achieved an incredible result — the company has provided betting operators with 7,500 Setka Cup’s sports matches in one month. From January to May 2021, the ratio of matches has grown by 25%.
Setka Cup holds table tennis, tennis, and beach volleyball tournaments, and the first discipline is the most sought-after among betting operators. BETER provides operators with live streaming, live data and odds for 6,500 table tennis matches per month.
During its first year, Setka Cup increased the number of events x5
Setka Cup is an international sports tournaments. The platform was established in 2018 and initially focused only on table tennis tournaments. Setka Cup clearly outlined the concept of tournaments to meet the betting market demands from the very beginning. All matches of the platform are dynamic, engaging, have efficient schedules, and last up to 30 minutes on average.
During its first year, the Setka Cup has accomplished enormous work to expand the number of games. As a result, tournaments have become popular with athletes and fans. For example, in 2019, the number of table tennis matches increased fivefold, from 400 to 2,500. At that time, 450 athletes participated in the tournaments. Organizers have provided comfortable conditions for the training, rest and recovery of the players to avoid sports injuries and professional burn-out. Athletes don’t play more than three days in a row and can’t participate in more than one Setka Cup tournament per day.
In 2020, Setka Cup’s fast table tennis tournaments were already well-known among the local sports community and sportsbooks. Before the pandemic, the Setka Cup was already a well-established quality product. During Covid-19, Setka Cup has only strengthened its position in the market of fast sports content by providing 24/7/365 matches.
“I would say that the pandemic rather highlighted the benefits and relevance of our product in the industry. The demand was there even before. With many partners with whom we began to cooperate in 2020, negotiations had started long before the pandemic,” said Alex Barkar, CEO of BETER.
In 2020 Setka Cup opened a new table tennis arena and increased the number of matches to 5,500 per month. The Setka Cup shows its strong commitment to strict requirements for each table tennis match. The infrastructure of each location complies with the up-to-date international standards, equips all locations with professional table tennis flooring and lighting, ventilation, and air-conditioning systems. In addition, only 2 players and 1 referee can be present in the play area during the game to avoid any possible interruption into the match and final result.
“The launch of the location was a significant step for the Setka Cup. We proved our ability to expand the tournaments and still provide a wide range of quality events with stable access to the content from any place in the world. At that time, I understood that reaching an international level is only a matter of time,” Alex Barkar continued.
New disciplines and international expansion of Setka Cup
In May 2021, Setka Cup opened its first location in the EU (Prague, the Czech Republic) and became an international table tennis platform. It was crucial for the tournaments and just proved that Setka Cup games are popular with foreign sports communities and demanded among sportsbooks worldwide.
Today, the tennis and table tennis tournaments comprise 700 active players and are held at 12 arenas in Prague, Kyiv, Dnipro, and Lviv, with a total area of 3,487 sq. meters. All games are dynamic, last up to 30 minutes on average, and can have up to 20 betting markets. Live analytics and detailed player statistics are also available for each game.
In June 2021, the Setka Cup announced the launch of a new discipline — beach volleyball. More than 150 players, beginners and masters of sports in classic and beach volleyball, have already become tournament participants. The ranking system is the same for table tennis, tennis and volleyball players. All athletes are divided into groups of equal skills, which helps to make the game even more engaging and non-predictable.
The Setka Cup now holds over 7,500 matches in 3 disciplines per month: tennis, table tennis, and beach volleyball. The tournaments are featured on sportsbooks in 150 countries and receive 13 million views per month.
“Now I look back and understand what tremendous work we have done. We started from one small table tennis room with few players and minimum technical equipment, and now the Setka Cup manages 13 rooms for 3 disciplines with 700 players. It is astounding,” Alex Barkar added.
“We are constantly strengthening the position of the Setka Cup as a leading organizer of fast sports tournaments. It also helps betting operators to expand their sportsbook’s offer with high-quality events.”
BETER is a leading provider of fast sports & esports content, live streaming, live data, and odds for the betting industry. The company powers Setka Cup and ESportsBattle tournaments and offers trading of world esports events.
Setka Cup — international sports tournaments 24/7 that help betting operators fill airtime with profitable, fast, and high-quality content in prime and non-prime hours. Setka Cup offers 7,500 tennis, table tennis, and beach volleyball tournament events per month.
The platform created unique media channels, including Setka Cup TV, which covers table tennis’s sporting and educational events and engages the sports community, fans, and bettors. Setka Cup tournaments are featured on sportsbooks in 150 countries and get 13M views per month.

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Legalizing Online Casino Gaming Could Generate Over $18 Billion in Tax Revenue to US States
Legalizing online casino gaming could add $18.4 billion to US state budgets, a new study says.
The report, conducted by online casino comparison site BonusFinder.com, analyzed tax revenue generated by online casinos across the seven US states where they are already legal — Connecticut, Delaware, Michigan, New Jersey, Pennsylvania, Rhode Island, and West Virginia — to estimate the total economic impact.
Based on average per-adult spending of $262.40 in those markets, the researchers estimated how much revenue the remaining 44 jurisdictions, including Washington D.C., could generate if they adopted similar legislation.
In total, the study estimated that the states are leaving up to $62 billion in gross revenue on the table.
With a 30% tax rate — an average of the seven states with legal online casino gaming— this would translate into $18.4 billion in tax income annually. Even with a more conservative tax rate of 20%, the figures could reach $12.3 billion.
California is estimated to be missing out on the most — with the analysis showing that its adult population of approximately 31 million could generate up to $2.4 billion in annual tax revenue.
“These numbers highlight two problems,” said Luciano Passavanti, Vice President at BonusFinder.com. “States are missing out on billions in tax revenue, and consumers are being pushed to platforms that don’t offer the same safety, accountability, or responsible gaming tools as licensed operators.”
This concern is backed by a recent report from research firm Yield Sec, which found that 74% of gross gaming revenue in the US in 2023 — totaling $67.1 billion — came from unlicensed, illegal, and unregulated operators.
That means the vast majority of online gambling activity is still happening outside state oversight — costing governments billions in potential tax income and leaving players vulnerable.
“The demand for online casino gaming already exists — but right now, the money is flowing offshore,” Passavanti added. “States that act now have the chance to bring that revenue back into their own economies, and to do so responsibly.”
States where online casino gaming is already legal are directing the funds into essential public services. In Michigan, more than $400 million from iGaming taxes, which includes both online sports betting and online casinos, went to the School Aid Fund, $4 million to the First Responder Presumed Coverage Fund and $3.7 million to the state’s agricultural and equine development programs.
Beyond the financial upside, regulated online casino markets allow states to implement age verification, deposit limits, and self-exclusion tools, offering far stronger consumer protections than offshore operators.
“With over $18 billion in annual tax revenue potentially at stake, the case for legalization is becoming harder to ignore.” Passavanti said.
“As states continue to explore ways to balance budgets and modernize outdated gambling laws, regulated online casinos could offer both financial upside and meaningful consumer protections — if policymakers are ready to act.”
The post Legalizing Online Casino Gaming Could Generate Over $18 Billion in Tax Revenue to US States appeared first on European Gaming Industry News.
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Gaming Americas Weekly Roundup – April 21-27
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
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International Game Technology PLC announced that its dynamic Wheel of Fortune DiamondRS Premium Wheel cabinet recently launched in casinos across the US. Guests of Sky River Casino in Elk Grove, Calif. and of Mohegan Sun in Uncasville, Conn. were among the first players in the world to enjoy the Wheel of Fortune Cash Link Reels Double Diamond and Wheel of Fortune Cash Link Reels Double Gold games on IGT’s new ultra-high-tech, mechanical-reel cabinet. Designed exclusively for Wheel of Fortune game content, the Wheel of Fortune DiamondRS Premium Wheel cabinet boasts a 20-inch physical wheel, a 32-inch LCD top box and a 23-inch transmissive display.
CT Gaming continues its strong momentum from the first quarter of 2025 with a new wave of installations in Panama. Strengthening its position in the Latin American market, the company has partnered with leading operators to introduce top-performing products, including the EZ Modulo 32/32/32 slot cabinet and the highly successful Diamond King series. Among the highlights of the installation is Diamond King 3—CT Gaming’s bestselling multigame featuring 50 captivating titles. Players can enjoy a diverse mix of content, including the legendary Mega Jack trio: Aztec Gold, Slot-O-Pol Deluxe and Champagne Party. The experience is further enhanced by the Diamond Tree progressive jackpot, which delivers elevated gameplay and exciting reward potential.
Las Vegas Sands has contributed $100,000 through the Sands Cares global community engagement programme to 100 Black Men Las Vegas in support of the organisation’s youth mentorship, scholarship and community service offerings. The 2025 donation will enable 100 Black Men Las Vegas to offer new programmes including a science, technology, engineering and math initiative; the Pathways to Public Service programme, which focuses on developing a pipeline of law enforcement and first responder professionals; and Realtist Academy, which prepares participants to become licensed real estate agents or mortgage brokers. In addition, Sands Cares funding will help 100 Black Men Las Vegas pursue efforts to identify a permanent location for the organisation.
Partnerships
SCCG Management has announced an expanded partnership with AWARE, a global leader in biometric verification software. Under this agreement, SCCG becomes a preferred reseller for AWARE’s biometric and identity verification solutions within the global gaming industry. AWARE’s advanced biometric technology offers a future-proof solution for iGaming and gambling platforms—empowering operators to ensure compliance, prevent fraud and protect players, all while delivering a seamless and secure user experience. With growing regulatory scrutiny and rising demand for frictionless onboarding, AWARE’s adaptive biometrics provide a scalable and trusted identity framework for modern gaming environments.
The Brazilian Football Confederation and Sportradar Integrity & Regulatory Services, a unit of Sportradar AG announced the extension of their long-standing partnership, set to begin with the 2025 season. The new agreement aims to enhance efforts to combat match-fixing in Brazilian football and safeguard the integrity of the sport. Sportradar, through its industry-leading Universal Fraud Detection System (UFDS), will deliver integrity monitoring for more than 8200 men’s and women’s matches organised annually by the CBF. Through this renewed partnership, the UFDS will now cover all Brazilian national championships.
The post Gaming Americas Weekly Roundup – April 21-27 appeared first on European Gaming Industry News.
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SOFTSWISS Enhances Leadership Team to Drive Global Expansion
SOFTSWISS, a leading global provider of iGaming software, announces the appointment of three seasoned professionals to key leadership positions: Denis Ilienkov as Product & Technology Non-Executive Director; Kyryl Avdieienko as Chief Product Officer (CPO); and Viktor Iegorov as Chief Delivery Officer (CDO).
These strategic appointments are integral to SOFTSWISS’ vision of strengthening its leadership team to navigate the complexities of the global iGaming landscape, ensuring agility and innovation in product development and delivery.
Denis Ilienkov, in his new role as Product & Technology Non-Executive Director, will oversee product and technology-related operations, including control responsibilities. Kyryl Avdieienko, appointed as CPO, will lead product strategy and development across the SOFTSWISS product portfolio. With a background in iGaming, game development, and fintech, Kyryl brings a wealth of experience to the role. Viktor Iegorov, as CDO, will be responsible for developing processes and managing the strategic delivery portfolio.
These appointments are part of SOFTSWISS’ ongoing commitment to fostering a collaborative and synergistic leadership approach. Denis, Kyryl, and Viktor will work closely to drive the company’s mission of delivering cutting-edge iGaming solutions, fostering a culture of innovation and excellence.
Denis Ilienkov commented on the appointments: “At SOFTSWISS, we’ve always prided ourselves on our agility and innovation. As we venture into new markets like Brazil and South Africa, it’s imperative that our leadership structure evolves to meet the unique challenges and opportunities these regions present. The introduction of roles such as the Chief Delivery Officer ensures that our delivery processes are not only maintained but continuously enhanced. This strategic shift is about more than just titles; it’s about positioning SOFTSWISS to deliver unparalleled value to our clients and partners worldwide.”
These leadership changes closely follow SOFTSWISS’ recent product and technology milestones. Notably, the company celebrated its first Sportsbook Network Jackpot win during the SiGMA Americas event in São Paulo, where a player claimed €80,294.89 – more than doubling the initial €35,000 prize pool. Additionally, SOFTSWISS’ Deputy CTO, Sergey Kastukevich, was honoured as CTO of the Year in EMEA at the 2025 Oracle Excellence Awards, recognising his strategic use of emerging technologies to advance the company’s objectives.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Enhances Leadership Team to Drive Global Expansion appeared first on European Gaming Industry News.
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