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SOFTSWISS is Rebranding


SOFTSWISS is eager to announce its rebranding which will reflect the brand’s current position on the market and its vision to be the leading global iGaming software provider. The change in the brand visual identity marks yet another chapter in the SOFTSWISS brand evolution.
The creation of the SOFTSWISS brand identity was based on the values and experience the brand acquired in over a decade on the market. The brand logo has been updated to a fresher, more contemporary look, correlating with the brand expansion and evolution over the years.
The SOFTSWISS logo text will now be spelled in caps, as will be the brand name appearing in the company’s official press releases and marketing materials. The new look and feel will adhere to the brand values and positioning as an innovative iGaming market leader striving to deliver the most secure and reliable solutions to its clients. SOFTSWISS will commence using the upgraded visual identity starting from July 1st, 2021.
During the brand image development stage, SOFTSWISS incorporated its most important lessons from the past and combined them with the main secret of the brand’s success – its team. Launched in 2009, SOFTSWISS grew from a small software development startup of just several employees to a leading international iGaming brand that now employs more than 700 top-quality experts, with offices in Belarus, Malta and Poland.
The business has since expanded its product portfolio to include not just an Online Casino Platform, but also a Sportsbook Platform, Game Aggregator, Crypto Casino Solution, Affilka (Affiliate Management Platform) and Managed Services.
Ivan Montik, Founder of SOFTSWISS, comments on the event: “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SOFTSWISS brand-new look will reflect our constant desire for innovation and development every step of the way. Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients. The slight logo change is also paying tribute to SOFTSWISS origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business”.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Betano Becomes New Official Betting Partner of the 3F Superliga
Kaizen Gaming and the 3F Superliga announce Betano as the league’s new official betting partner. Betano is Kaizen Gaming’s premium and internationally recognized online sports betting and gaming brand, sponsoring top clubs around the world as well as major tournaments, such as the UEFA Europa League and the UEFA Conference League. Betano has already strengthened its presence in Denmark through partnerships with several clubs – and now it will also become the official sponsor of the entire 3F Superliga from the upcoming 2025/26 season.
“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).
“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association,” says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.
The post Betano Becomes New Official Betting Partner of the 3F Superliga appeared first on European Gaming Industry News.
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Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences
This new partnership brings Neosurf’s trusted prepaid voucher solution to Paysecure’s global operator network – offering cash-preferred players a secure, flexible way to pay online
Neosurf, a global leader in cash-to-digital payment solutions, has announced a strategic partnership with Paysecure, a leading payment orchestration platform. The integration allows operators using Paysecure’s orchestration platform to quickly add Neosurf’s prepaid voucher solution to their payment methods giving players greater control over how they pay, securely, privately, and without the need for a bank account.
Founded in 2004, Neosurf operates in 31 countries, helping underbanked and cash-preferred players engage confidently in the digital economy. Its vouchers, readily available at retail locations across Europe, Africa, Asia, and Australasia, provide a fast, trusted alternative to card payments. Now part of Paysecure’s global marketplace of connections, Neosurf enables operators to diversify their checkout options, reduce cart abandonment, and better serve privacy-conscious players.
Andrea McGeachin, Group CEO at Neosurf, said: “Today’s digital consumers want choice and when it comes to paying online, one size doesn’t fit all. Our prepaid voucher model provides an accessible, fraud-resistant and highly flexible option for players across a wide range of markets. By partnering with Paysecure, we’re making it easier than ever for operators to surface Neosurf at checkout, giving players more control and creating a better experience for everyone.”
Paysecure’s powerful orchestration platform connects over 500 PSPs, acquirers and over 200 APMs globally, enabling merchants to optimise their payment workflow through smart routing, and enhance the consumer experience through a dynamic and fully customisable cashier. With Neosurf as the latest partner to join the Paysecure ecosystem, operators can attract and retain players who favour cash-based or privacy-first payment options, especially in regions where traditional banking is less prevalent.
Viktoriia Degtiarova, Co-Founder and CCO at Paysecure, said: “At Paysecure, we empower operators with the tools they need to create truly user-centric payment journeys. By integrating Neosurf, we’re adding another high-impact, low-friction solution to our global ecosytem of connections. It’s a win for operators, and most importantly, a win for players.”
The post Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences appeared first on European Gaming Industry News.
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Award-winning crash game Aviatrix is now available to even more players in Africa, following a partnership with leading brand Spotika.
The deal will see Aviatrix integrate with Spotika, which already has a strong following in Kenya, Zambia and Tanzania.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’re thrilled to partner with Spotika and bring Aviatrix to even more players across Africa. The region is full of energy, passion and a growing appetite for next-generation casino gaming. Spotika is an ideal partner as we continue to expand across the continent.”
Derick Shango, Project Management at Spotika said: “Aviatrix is one of the most exciting crash games on the market today, and we’re proud to be among the first operators to offer it in Africa. This partnership aligns perfectly with our mission to deliver innovative, engaging content to our players in Kenya, Zambia and Tanzania.”
Last November, Aviatrix launched in South Africa for the first time, and is continuing to focus on growth opportunities across the continent.
The post Aviatrix expands Africa footprint with Spotika deal appeared first on European Gaming Industry News.
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