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PMO India Addresses Toy and Gaming Market | Thoughts by Esports Federation of India


As per the recent announcement by PMO India, Prime Minister Narendra Modi, speaking about the global toy market and video games, has stated that India needs to contribute more by designing and producing in the country.
“Most of the online or digital games available in the market today are not Indian in concept,” said PM Modi. According to PM Modi, these games aren’t Indian in concept, and many of these games” either promote violence or cause mental stress.”
Link – https://twitter.com/PMOIndia/status/1407950319296729094
In regards to the announcement, please find below thoughts from the Esports Federation of India, we request you to add this in your story if you are planning any around it.
- Mr Lokesh Suji, Director, Esports Federation of India& Vice President of the Asian Esports Federation (AESF):
“I am glad that our honourable Prime Minister highlighted the potential that the digital/virtual gaming (video gaming industry, this should not be confused with Fantasy, Teen Patti, Rummy, poker, betting, gambling or real money apps) industry has in India. While encouraging, he also indicated developing more video gaming concepts that blend with the Indian essence & ethos, which I believe would be a unique way to promote Indian esports video game titles and presents us with a massive opportunity to build such esports titles which can compete with the International esports titles, if done correctly, we should have Indian esports titles played across the globe. We already have some very good homegrown esports titles like World Cricket Championship, HitWicket.
Esports is already democratized and it’s time we have an esports game title in that list of games, what better time when the Prime Minister of our country fully supports the cause. This sentiment of our Hon’ble Prime Minster can be furthered by recognizing “esports as a sport” by the Sports Ministry (at the earliest) just like the rest of the world.
We want our esports athletes to be competing at Asian Games, Olympics etc. on esports game titles made in India.“

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Betano Becomes New Official Betting Partner of the 3F Superliga
Kaizen Gaming and the 3F Superliga announce Betano as the league’s new official betting partner. Betano is Kaizen Gaming’s premium and internationally recognized online sports betting and gaming brand, sponsoring top clubs around the world as well as major tournaments, such as the UEFA Europa League and the UEFA Conference League. Betano has already strengthened its presence in Denmark through partnerships with several clubs – and now it will also become the official sponsor of the entire 3F Superliga from the upcoming 2025/26 season.
“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).
“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association,” says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.
The post Betano Becomes New Official Betting Partner of the 3F Superliga appeared first on European Gaming Industry News.
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Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences
This new partnership brings Neosurf’s trusted prepaid voucher solution to Paysecure’s global operator network – offering cash-preferred players a secure, flexible way to pay online
Neosurf, a global leader in cash-to-digital payment solutions, has announced a strategic partnership with Paysecure, a leading payment orchestration platform. The integration allows operators using Paysecure’s orchestration platform to quickly add Neosurf’s prepaid voucher solution to their payment methods giving players greater control over how they pay, securely, privately, and without the need for a bank account.
Founded in 2004, Neosurf operates in 31 countries, helping underbanked and cash-preferred players engage confidently in the digital economy. Its vouchers, readily available at retail locations across Europe, Africa, Asia, and Australasia, provide a fast, trusted alternative to card payments. Now part of Paysecure’s global marketplace of connections, Neosurf enables operators to diversify their checkout options, reduce cart abandonment, and better serve privacy-conscious players.
Andrea McGeachin, Group CEO at Neosurf, said: “Today’s digital consumers want choice and when it comes to paying online, one size doesn’t fit all. Our prepaid voucher model provides an accessible, fraud-resistant and highly flexible option for players across a wide range of markets. By partnering with Paysecure, we’re making it easier than ever for operators to surface Neosurf at checkout, giving players more control and creating a better experience for everyone.”
Paysecure’s powerful orchestration platform connects over 500 PSPs, acquirers and over 200 APMs globally, enabling merchants to optimise their payment workflow through smart routing, and enhance the consumer experience through a dynamic and fully customisable cashier. With Neosurf as the latest partner to join the Paysecure ecosystem, operators can attract and retain players who favour cash-based or privacy-first payment options, especially in regions where traditional banking is less prevalent.
Viktoriia Degtiarova, Co-Founder and CCO at Paysecure, said: “At Paysecure, we empower operators with the tools they need to create truly user-centric payment journeys. By integrating Neosurf, we’re adding another high-impact, low-friction solution to our global ecosytem of connections. It’s a win for operators, and most importantly, a win for players.”
The post Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences appeared first on European Gaming Industry News.
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Aviatrix expands Africa footprint with Spotika deal
Award-winning crash game Aviatrix is now available to even more players in Africa, following a partnership with leading brand Spotika.
The deal will see Aviatrix integrate with Spotika, which already has a strong following in Kenya, Zambia and Tanzania.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’re thrilled to partner with Spotika and bring Aviatrix to even more players across Africa. The region is full of energy, passion and a growing appetite for next-generation casino gaming. Spotika is an ideal partner as we continue to expand across the continent.”
Derick Shango, Project Management at Spotika said: “Aviatrix is one of the most exciting crash games on the market today, and we’re proud to be among the first operators to offer it in Africa. This partnership aligns perfectly with our mission to deliver innovative, engaging content to our players in Kenya, Zambia and Tanzania.”
Last November, Aviatrix launched in South Africa for the first time, and is continuing to focus on growth opportunities across the continent.
The post Aviatrix expands Africa footprint with Spotika deal appeared first on European Gaming Industry News.
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