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iSoftBet & Betsson Group launch Piggy Bank Megaways™ in unique custom game collaboration

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iSoftBet, the leading slots supplier and aggregation platform provider, has launched Piggy Bank Megaways
, an exclusive game design and development collaboration with tier one brand Betsson Group.
Piggy Bank Megaways
is iSoftBet’s debut custom game for the European market and builds on its proven track record of delivering unique and highly successful titles for global brands.
iSoftBet is well-known for its best performing games and working in partnership with leading operators to transform collaborative ideas into opportunities to reach a wider audience. This provides brands with the ability to offer players compelling, tailor-made games that enable them to stand out in a competitive landscape.
Developed in partnership with Betsson Group, both companies have breathed new life into a proven theme, concept and math model with a host of original action-packed features ideal for Betsson Group’s European players.
In Piggy Bank Megaways
players spin the reels with the aim of breaking the bank. If five or more scatters appear they unlock Piggy Rich Cash Respins where cash values, or one of three jackpots, are collected and will reset the respins every time they land leading to colossal wins.
Using the tried and tested Megaways
mechanic every win triggers cascading symbols and, with up to seven symbols possible on each reel, Piggy fans can win on up to a massive 117,649 ways in the Max Megaways
feature.
The Piggy Bank Megaways
logo is the top paying symbol awarding a x25 stake for six of a kind, while the piggy bank, cash stash and hammer symbols complete the high awards.
Active in 20 regulated global markets, iSoftBet provides some of the largest operators with top performing casino games and the quickest route to market via its aggregation platform, adding significant value to all its partners.
Mark Claxton, Head of Games at iSoftBet, said: “We’re thrilled to launch Piggy Bank Megaways
with Betsson. It’s been a fantastic collaborative process working side-by-side with Paul and his team. Our focus is always our customers and their players, and to deliver amazing products and experiences, and the result is a phenomenal game that players will come back to time and again.
“Custom games are one of our core strengths and we have a proven track record of delivery for many global customers. Our extensive range of high-quality games, localised knowledge, expert account management, creativity and 24/7 technical support means we can tailor products to whatever needs our customers have. This is our first custom game for the European market with plans for many more.”
Paul Malt, Head of Games at Betsson Group, said: “In a crowded space, exciting innovative content is needed to stand out and we’re delighted to have worked closely with iSoftBet to produce this dynamic exclusive game.
“Producing unique content allows us to attract a wider net of players, who know they’ll get amazing games when visiting our site, and we can’t wait to see how Piggy Bank Megaways
is received by our loyal fans.”
Latest News
Betandyou shortlisted for three international awards
Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.
Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.
Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.
The Betandyou team commented on these nominations:
“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.
The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.
Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.
The post Betandyou shortlisted for three international awards appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Betandyou shortlisted for three international awards
Despite the cold winter, the iGaming industry is entering its hottest season — awards season. This is the time when international experts evaluate the most innovative products, technologies, and services, highlighting the companies that set the standards for the year ahead. This season, Betandyou is kicking off with a strong start, making it onto the shortlist of several prestigious international awards.
Betandyou has been named a finalist at the European iGaming Awards in the category Sports Betting Platform of the Year, which recognizes brands delivering exceptional innovation, operational excellence, and user experience. At the same time, the brand has been shortlisted in the same category at the International Gaming Awards, one of the most influential global iGaming awards, where judging focuses on technology, UX, responsible gaming, and platform reliability.
Additionally, Betandyou has made it to the finals of the LCB Awards, earning recognition in three separate categories. This award is particularly meaningful because it combines expert evaluation with feedback from the real user community, reflecting both industry acknowledgment and players’ trust.
The Betandyou team commented on these nominations:
“This is an important milestone for us and a sign that our approach to product and service resonates with both the professional community and our users. We are grateful to the experts, partners, and players for their trust. Being shortlisted is already an achievement, and the wins are just the next step.”.
The team would like to thank partners, industry experts, and users for their support and high evaluation of the project. Awards season is just beginning, but Betandyou is already gaining international recognition as a strong player in the sports betting market.
Betandyou is a next-generation sports betting platform offering a seamless and secure experience for players worldwide. With a focus on innovation, fast payouts, and user-friendly design, Betandyou continues to set new standards for the online betting industry.
Latest News
MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds
The Middle East and North Africa (MENA) has emerged as the fastest-rising region in blockchain gaming, now representing nearly one-fifth of all industry professionals surveyed by the Blockchain Game Alliance (BGA), according to the newly released 2025 BGA State of the Industry Report.
The findings were unveiled on stage at the Global Blockchain Show Abu Dhabi 2025 by Sebastien Borget, Co-President of the BGA and Co-Founder of The Sandbox, during a panel discussion titled ‘Web3 Gaming’s Big Bet’ with Yat Siu, Chairman of Animoca Brands, and Cathy Hackl, CEO of Future Dynamics, moderated by Wissam Younane, CEO, Entrepreneur Middle East.
“Sharing this year’s BGA State of the Industry Report in Abu Dhabi shows the promise and huge potential of blockchain gaming’s next phase, and MENA’s rapid growth is a big signal that new regions around the world are stepping into leadership roles,” said Borget. “What we’re seeing in the data is an industry becoming more global, more disciplined, and more focused on building great games for real players.”
MENA’s representation has surged from virtually no presence in the survey sample just five years ago — under 1% in 2021 — to 19.8% of respondents in 2025, marking the most pronounced regional shift since the survey began. When combined with Africa’s steady growth, rising from 0.5% in 2021 to 5.5% in 2025, the two regions now account for more than a quarter of all global responses to the survey.
This momentum reflects a broader realignment in the gaming and technology landscape. MENA has become one of the world’s fastest-growing gaming markets, underpinned by a youthful, digitally-native population and extensive government investment into gaming, esports, and digital infrastructure. As global capital increasingly flows into the region through strategic acquisitions, large-scale development initiatives, and major esports events, blockchain gaming’s rising professional footprint signals that MENA is actively shaping the future of the sector.
The BGA’s growth across MENA and Africa has been strongly attributed to the leadership and regional advocacy of Yasmina Kazitani, who was elected by the BGA membership as the organization’s first female Co-President in March 2025.
An Algerian-born ecosystem builder with deep ties across both regions, Kazitani has focused on community partnerships and grassroots outreach in emerging markets, broadening participation while championing access for previously underrepresented groups. She is also a long-standing advocate for gender diversity and inclusion as Co-Founder of the Women in Web3 Alliance, working to reduce barriers to entry and elevate female leadership within the industry.
“The survey results reflect what we see on the ground: new communities with new talent and stewardship,” said Kazitani. “With more voices entering the conversation, we are reminded that diverse representation is essential because this is what influences the ideas, products, and priorities that will define our industry’s next phase. A broader range of perspectives strengthens decision-making, contributes to a more resilient ecosystem, and ultimately underpins a global industry that better reflects its players and creates games that resonate across cultures.”
This increasing focus on diversity and broader participation was reflected directly in the survey methodology itself. For the first time, the BGA survey was offered in multiple languages beyond English, resulting in nearly a quarter of responses being submitted in other languages including French, Spanish, Portuguese, and Japanese, with the majority received in Arabic. This expansion has provided a more accurate picture of industry participation while lowering barriers to inclusion in non-English-speaking markets.
Beyond its geographic findings, the report provides a comprehensive snapshot of a maturing industry navigating a challenging market environment. Respondents highlight rising confidence in regulatory clarity as a key driver of growth, alongside an increasing focus on high-quality game development and sustainable business models. At the same time, industry professionals identify scams and fraud as the greatest threats to credibility, funding scarcity as the most pressing operational constraint, and AI-enabled exploitation as a growing concern.
Key takeaways from the BGA 2025 State of the Industry Report are highlighted below:
Respondent Demographics
-
19.8% of respondents come from the Middle East and North Africa (MENA), up from under 1% in 2021.
-
22.7% female participation marks the highest level recorded in the survey’s history.
-
32.6% of respondents work in studios or publishing, dominating industry representation.
Industry Drivers
-
64.4% expect policy and regulation to have a positive impact on industry development.
-
29.5% cite high-quality game launches as the primary driver of future industry success.
-
27.5% point to sustainable, revenue-driven business models as a key growth factor.
Industry Challenges
-
36.0% view scams and fraud as the greatest threat to industry credibility.
-
32.6% report lack of funding or investment as their company’s biggest operational challenge.
-
38.9% fear AI-enabled cheating, bots, and exploits as the largest risk of AI adoption.
The post MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds appeared first on Gaming and Gambling Industry Newsroom.
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