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Thunderbite integrates with CRM Marketing Leader Optimove to enhance CRM activities

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Thunderbite integrates with CRM Marketing Leader Optimove to enhance CRM activities
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Leading free to play player engagement provider Thunderbite has, today, announced a partnership agreement with Optimove, the leading CRM Marketing platform.

The integration between the two parties will strengthen the relationship between Operators using Optimove and Thunderbite whilst, at the same time, offering existing Optimove clients a clear and seamless path to work directly with Thunderbite.

Operators will now be able to trigger Thunderbite reward promotional mechanics based on segments and orchestration rules determined within Optimove to enhance the customer experience on the Operators casino site. The integration will also allow Operators to easily measure the incremental impact of Thunderbite rewards on any business KPI by leveraging Optimove’s productized marketing experimentation tools.

John Smith, Co-founder of Thunderbite says “We are absolutely thrilled to partner with Optimove. We have been looking forward to this as it solidifies our ongoing client relationships and allows us to dig deeper into how Operators can utilise Thunderbite even deeper into their player customer experience. We have had several existing brands express a requirement for us to do this integration, so for us it’s a clear missing piece of the puzzle.”
This partnership allows Brands and Operators to create a full end-to-end gamification experience based on their actions in real time and will offer great incentives to the individual player based on what type of games they like to play.

Erik Holt, VP, Partnership Development at Optimove said “We are very excited to have formalized our integration with Thunderbite. Operators looking to grow by scaling their CRM Marketing, require their technology ecosystems to be seamlessly integrated in order to provide personalized experiences across channels. We are confident that joint clients will continuously grow through their existing players, maximizing loyalty, retention, and ultimately, lifetime value.”.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BOYLE Casino integrates ThrillTech’s jackpot solution across UK and Ireland

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New partnership to enhance player engagement and revenue through ThrillPots integration

BOYLE Casino, brought to you by one of the UK and Ireland’s leading independent betting and gaming operators, BOYLE Sports, has strengthened its product offering through a new partnership with B2B jackpot specialist ThrillTech.

The deal sees BOYLE Casino integrate ThrillTech’s flagship ThrillPots product into its gaming and casino offering, enabling player-funded, side-bet jackpots across its digital casino and sportsbook platforms.

The integration is now live for customers in both the UK and Ireland, with additional rollouts planned across other regulated markets in 2026.

ThrillPots allows operators to launch bespoke, player-funded jackpot mechanics designed to drive measurable increases in engagement, retention, and monetisation.

Each jackpot is funded directly by opt-in player contributions, giving operators a fully compliant and scalable tool to boost incremental revenue without disrupting gameplay.

Faye Williams, Head of Business Development at ThrillTech, said: “Partnering with BOYLE Casinos and BOYLE Sports marks another major milestone in our growth across Europe. BOYLE Sports is one of the most trusted and respected brands in UK and Irish betting, and its commitment to offering players fresh, responsible, and high-performing experiences makes this a perfect fit.

“ThrillPots was built to deliver tangible revenue uplift while enhancing entertainment value for players – and we’re excited to see it go live with such an iconic operator.”

BOYLE Sports Gaming Director Steve Payne added: “At BOYLE Sports and BOYLE Casino, we’re always looking for innovative, compliant ways to add excitement for our customers. ThrillTech’s player-funded jackpot model gives us a flexible new mechanic that strengthens engagement across multiple verticals while maintaining our focus on responsible growth.

“The integration process was seamless, and we’re confident our players will enjoy the added thrill that ThrillPots guarantees.”

The partnership follows a series of operator integrations for ThrillTech in 2025, as demand for its licensed player-funded jackpot solutions continues to grow across regulated markets worldwide.

The post BOYLE Casino integrates ThrillTech’s jackpot solution across UK and Ireland appeared first on European Gaming Industry News.

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REEVO Partners with BEON

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REEVO has entered into a new partnership with BEON, an emerging game provider known for its technical excellence and fast-paced innovation.

The collaboration will see BEON’s expanding game portfolio integrated into REEVO’s advanced aggregation platform, giving REEVO partners access to BEON’s high-performing and distinctive titles. This partnership reflects REEVO’s ongoing commitment to delivering top-quality, diverse and exciting content to operators worldwide.

BEON’s reputation for simplicity, precision and reliable technology aligns perfectly with REEVO’s vision of creating seamless and scalable solutions for its partners. By adding BEON’s games to its aggregation platform, REEVO continues to strengthen its mission to make premium content easily accessible to operators looking to stand out in a competitive market.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BEON is another strong step forward for REEVO. Their focus on building quality games backed by solid technology fits perfectly with our approach to innovation and speed. We are excited to bring BEON’s growing portfolio to our partners and believe this collaboration will add real value to the REEVO ecosystem.”

Saba Chkheidze, Managing Partner at BEON, added: “We’re happy to team up with REEVO. We share the same vision of creating high-quality gaming experiences, and we’re looking forward to combining our strengths to bring more value to our partners and players.”

The post REEVO Partners with BEON appeared first on European Gaming Industry News.

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Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe

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The Turkish Football Federation (TFF) has suspended 149 referees and assistant referees after an investigation found hundreds of professional match officials in the country had betting accounts.

Bans ranging from eight to 12 months, based on the severity of the act, have been imposed for involvement in betting activity, with investigations into three other officials still ongoing.

The full list of the penalised officials was published on the TFF website.

Last week, it was revealed a five-year probe had found 371 of 571 match officials have betting accounts, with 152 of those actively gambling.

While some had only bet once, 42 had bet on more than 1000 football matches – with one official found to have placed 18,227 bets.

Like players and coaches, match officials are forbidden from participating in betting activities by TFF disciplinary regulations, as well as those of world governing body Fifa and European governing body Uefa.

“There is a moral crisis in Turkish football. There is no such thing as structure. The fundamental problem at the core of Turkish football is an ethical one,” TFF president Ibrahim Haciosmanoglu said.

“Ask any referee, if there is even one who has not received his pay, I will resign as federation president. In fact, we improved their salaries last year, and again this year.”

No further details of the cases or ongoing investigations were provided.

After the investigation’s findings were announced, a number of Turkey’s top clubs responded.

Besiktas said it “could mark a new beginning for clean football” while Trabzonspor called the development “an historic opportunity to rebuild justice in Turkish football”.

Fenerbahce president Sadettin Saran said: “This is both shocking and deeply saddening for Turkish football.

“But the fact that it is coming to light is a hopeful development.”

The post Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe appeared first on European Gaming Industry News.

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