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New Survey Shows Impact of Gambling Advertising on Customers
Reading Time: 3 minutes
The UK Gambling Commission (UKGC) has published its latest survey which reveals the impact of gambling advertising on customers. The survey included data from 6258 respondents.
Of the 4,566 respondents who had gambled in the past 12 months, 34% said that a post or media had prompted them to spend money on a gambling activity in that period.
Free bets or money to spend with a gambling company was the most likely to prompt a customer to engage in gambling, with 22% of gamblers reporting doing so.
Advertising on social media and TV had each prompted 15% of gamblers to gamble in the last 12 months. Direct marketing, sports sponsorships and newspaper advertising prompted 9%, 8% and 7%, respectively.
The Gambling Commission also asked those who had reported seeing gambling ads how, if at all, those ads had changed their gambling habits.
Of those respondents who had reported seeing traditional advertising from gambling companies – such as television or print ads – 52.8% said that the advertising had not changed the amount that they gambled.
Meanwhile, 13.0% said such ads prompted them to start gambling for the first time, while 16.3% said these traditional ads prompted them to increase the amount that they gamble.
A further 14.7% were prompted to restart gambling after taking a break from the activity because of these ads. Meanwhile, 10.1% said the ads prompted them to change what they gambled on or try a new form of gambling.
Free bets or money to spend with a gambling company was shown to be the most effective new customer acquisition method, as 25.9% of those who had gambled in the last 12 months and seen posts or advertising said that free bets prompted them to start gambling for the first time.
Free bets also led to 18.6% of viewers restarting gambling after taking a break.
Of the advertising methods examined, the Gambling Commission said free bets had the lowest rate of responses saying they had not changed the amount that respondents gambled, at just 35.2%.
Direct marketing via email, text message or push notification appeared to be more effective with existing or lapsed customers, however. It was cited by most respondents as prompting them to increase the amount they gambled, at 21.8%. It was also the method that prompted most people to restart gambling after taking a break, at 19.6%.
The figures also showed that 85% of those surveyed reported having seen any gambling advertising or sponsorship. In total, 83% reported having seen advertising and 78% having seen sponsorship.
These figures are down on 2019’s survey which showed 87% of people had seen advertisements or sponsorships, with 86% seeing advertisements and 82% sponsorships.
Television advertising was the most widely seen format for gambling advertising, with 76% of respondents reporting seeing this.
Gambling sponsorships on TV, radio or podcasts were the next most common format for people to see, at 67%. Other common places to see gambling advertising or sponsorships were on sports merchandise (60%), in sports venues (59%) and online outside social media (56%).
The least common reported place to see a gambling advertisement was via direct marketing, either by email, text message or push notification, which 37% of respondents reported seeing.
The data showed that young people are more likely to see gambling advertising online, with 77% of people aged 18 to 24 saying they had seen gambling ads online, compared to 55% of those 65 and over.
Of those surveyed, most (68%) said they use social media but don’t follow gambling operators or companies. Meanwhile, 17% said they do not use social media or streaming platforms, and 16% said they do follow or watch gambling companies.
Reading Time: 2 minutes
New partnership to enhance player engagement and revenue through ThrillPots integration
BOYLE Casino, brought to you by one of the UK and Ireland’s leading independent betting and gaming operators, BOYLE Sports, has strengthened its product offering through a new partnership with B2B jackpot specialist ThrillTech.
The deal sees BOYLE Casino integrate ThrillTech’s flagship ThrillPots product into its gaming and casino offering, enabling player-funded, side-bet jackpots across its digital casino and sportsbook platforms.
The integration is now live for customers in both the UK and Ireland, with additional rollouts planned across other regulated markets in 2026.
ThrillPots allows operators to launch bespoke, player-funded jackpot mechanics designed to drive measurable increases in engagement, retention, and monetisation.
Each jackpot is funded directly by opt-in player contributions, giving operators a fully compliant and scalable tool to boost incremental revenue without disrupting gameplay.
Faye Williams, Head of Business Development at ThrillTech, said: “Partnering with BOYLE Casinos and BOYLE Sports marks another major milestone in our growth across Europe. BOYLE Sports is one of the most trusted and respected brands in UK and Irish betting, and its commitment to offering players fresh, responsible, and high-performing experiences makes this a perfect fit.
“ThrillPots was built to deliver tangible revenue uplift while enhancing entertainment value for players – and we’re excited to see it go live with such an iconic operator.”
BOYLE Sports Gaming Director Steve Payne added: “At BOYLE Sports and BOYLE Casino, we’re always looking for innovative, compliant ways to add excitement for our customers. ThrillTech’s player-funded jackpot model gives us a flexible new mechanic that strengthens engagement across multiple verticals while maintaining our focus on responsible growth.
“The integration process was seamless, and we’re confident our players will enjoy the added thrill that ThrillPots guarantees.”
The partnership follows a series of operator integrations for ThrillTech in 2025, as demand for its licensed player-funded jackpot solutions continues to grow across regulated markets worldwide.
The post BOYLE Casino integrates ThrillTech’s jackpot solution across UK and Ireland appeared first on European Gaming Industry News.
Reading Time: < 1 minute
REEVO has entered into a new partnership with BEON, an emerging game provider known for its technical excellence and fast-paced innovation.
The collaboration will see BEON’s expanding game portfolio integrated into REEVO’s advanced aggregation platform, giving REEVO partners access to BEON’s high-performing and distinctive titles. This partnership reflects REEVO’s ongoing commitment to delivering top-quality, diverse and exciting content to operators worldwide.
BEON’s reputation for simplicity, precision and reliable technology aligns perfectly with REEVO’s vision of creating seamless and scalable solutions for its partners. By adding BEON’s games to its aggregation platform, REEVO continues to strengthen its mission to make premium content easily accessible to operators looking to stand out in a competitive market.
Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BEON is another strong step forward for REEVO. Their focus on building quality games backed by solid technology fits perfectly with our approach to innovation and speed. We are excited to bring BEON’s growing portfolio to our partners and believe this collaboration will add real value to the REEVO ecosystem.”
Saba Chkheidze, Managing Partner at BEON, added: “We’re happy to team up with REEVO. We share the same vision of creating high-quality gaming experiences, and we’re looking forward to combining our strengths to bring more value to our partners and players.”
The post REEVO Partners with BEON appeared first on European Gaming Industry News.
Reading Time: < 1 minute
The Turkish Football Federation (TFF) has suspended 149 referees and assistant referees after an investigation found hundreds of professional match officials in the country had betting accounts.
Bans ranging from eight to 12 months, based on the severity of the act, have been imposed for involvement in betting activity, with investigations into three other officials still ongoing.
The full list of the penalised officials was published on the TFF website.
Last week, it was revealed a five-year probe had found 371 of 571 match officials have betting accounts, with 152 of those actively gambling.
While some had only bet once, 42 had bet on more than 1000 football matches – with one official found to have placed 18,227 bets.
Like players and coaches, match officials are forbidden from participating in betting activities by TFF disciplinary regulations, as well as those of world governing body Fifa and European governing body Uefa.
“There is a moral crisis in Turkish football. There is no such thing as structure. The fundamental problem at the core of Turkish football is an ethical one,” TFF president Ibrahim Haciosmanoglu said.
“Ask any referee, if there is even one who has not received his pay, I will resign as federation president. In fact, we improved their salaries last year, and again this year.”
No further details of the cases or ongoing investigations were provided.
After the investigation’s findings were announced, a number of Turkey’s top clubs responded.
Besiktas said it “could mark a new beginning for clean football” while Trabzonspor called the development “an historic opportunity to rebuild justice in Turkish football”.
Fenerbahce president Sadettin Saran said: “This is both shocking and deeply saddening for Turkish football.
“But the fact that it is coming to light is a hopeful development.”
The post Turkish Football Federation Suspends 149 Referees and Assistants After Betting Probe appeared first on European Gaming Industry News.
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