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French Esports Giants Team Vitality Set For Global Expansion With Socios.Com Fan Token Launch On July 1st
Team Vitality, in partnership with Chiliz, the leading blockchain provider for the global esports, sports and entertainment industries, have announced they will launch a Fan Token on fan engagement and rewards app Socios.com.
The $VIT Fan Token will launch on July 1st, providing a powerful new way for the team to boost its brand on a global scale and for fans all around the world to engage with and influence the organisation. The lifetime supply of $VIT Fan Tokens will be 7 million and they will be priced at €2 each during the initial sale.
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
Since its inception in 2013, Team Vitality has grown into one of the biggest esports organisations in the world and home to some of the industry’s best esports players who compete in the biggest global esports titles. Over the last six months, Team Vitality has continued to build upon its esports legacy, most recently announcing its expansion into Brazil with the signing of Hugo “Dioud” Padioleau as its first official ambassador, and the reveal of its new League of Legends rosters.
Team Vitality will use Fan Tokens to empower their fanbase with a selection of unique and exciting rewards. Fans who purchase $VIT Fan Tokens will have access to exclusive content, activations around Team Vitality players, shop vouchers and also have the opportunity to attend events as special guests. Team Vitality will also host monthly polls where its fans can vote and have a direct impact on key organisational decisions. The subject of Team Vitality’s first poll will be announced very soon.
Team Vitality will become the fifth esports team to launch a Fan Token on Socios.com, joining OG, NAVI, Team Heretics and Team Alliance on the platform. The Socios.com network consists of a roster of 35+ elite international sporting organizations, including world leading football clubs Paris Saint-Germain, FC Barcelona, Juventus, Manchester City, Atlético Madrid and the Argentina national team. Leading MMA organisations the UFC and PFL have also launched Fan Tokens on Socios.com, as will Aston Martin Cognizant and Alfa Romeo Racing ORLEN of Formula One.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of esports and sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide partners with the tools to engage with and monetize their global fanbases. Fan Tokens have generated over $150M in revenues to be shared with Socios.com partners in 2021 alone.
Created by Chiliz, the leading blockchain provider for the global sports and entertainment industry, Socios.com will continue its global expansion throughout 2021 and is targeting many more Fan Token with partners from across the world.
Socios.com has multiple office locations around the world and has recently opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires. The company will also open a new office in North America in the near future.
“At Team Vitality we’re lucky to have some of the most creative and engaged fans in esports, and we’re always looking for ways to collaborate more closely, and offer them new experiences. Socios.com has a track record of providing an innovative Fan Token platform for some huge sports and esports brands, and we’re proud to partner with them. Our first poll is a very exciting one which we’ll be announcing in the coming days and I can’t wait to see how our fans vote,” said, Nicolas Maurer, CEO, Team Vitality
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said:. “Team Vitality is France’s number one esports organization. They are already an absolute powerhouse of the esports world, but with the launch of the $VIT Fan Token they will be able to expand their reach exponentially, growing their unique, exciting brand on a global scale.
“Vitality have really grasped what Fan Tokens are all about and fans can look forward to some groundbreaking, unprecedented engagement opportunities on the Socios.com app – as well as some really cool rewards too from the moment the Fan Token launches in just a few weeks time on July 1st.
“We now have 5 major esports organizations on our roster, which is definitely a milestone for us, but there is still immense potential for growth in this space, both in terms of activity with our existing partners and new partnerships.”
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SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.
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North Star Network acquires Um Dois Esportes
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
The post North Star Network acquires Um Dois Esportes appeared first on European Gaming Industry News.
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BNXT League and PepperMill Casino join forces
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
The post BNXT League and PepperMill Casino join forces appeared first on European Gaming Industry News.
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