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Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling

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Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling
Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden FallingReading Time: 2 minutes

 

Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world’s most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling.

Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following, Razor Edge Games will open early access, with a global release planned for the first half of 2022 along with a console version. Razor Edge Games plans to have around 20 third-party brand DLC partners, including celebrities and IPs, make special, limited-time appearances within the game to create even more excitement.

Eden Falling is being released at an opportune time, given that the gaming industry is currently experiencing unprecedented growth. There are now 3.1 billion gamers worldwide, and the videogame market is expected to hit $175.8 billion this year. Players of all ages are getting in on gaming, which is also attracting more attention and sponsors than ever before.

The game’s scene-based evergreen gameplay is exactly what makes Eden Falling ideal for advertisers. Players are continually in an ‘explore and discover mode,’ providing advertisers with an opportunity to gain impressions and make meaningful connections without disrupting gameplay. The post-apocalyptic setting resembles a futuristic version of the real world which will work in advertisers’ favor by positioning them as a brand of today and one that has a foothold in the future.

Anzu’s extensive partnerships with third-party vendors such as Moat by Oracle, Nielsen, Kantar, Comscore, and Digiseg provide in-depth measurements for campaign effectiveness, including viewability and brand lift, as well as audience verification, data enrichment, and fraud detection. In conjunction with WWP, Anzu is establishing widely accepted in-game advertising standards, which has given brands including Vodafone, Samsung, PepsiCo, McDonald’s, and American Eagle the confidence to shift media budgets to in-game ads through the platform.

Anzu, which supports advertising on mobile, PC, and consoles, is the only in-game advertising company to secure an ISO 27001 certificate, the highest level of security audit, which gives advertisers and game developers the assurance that their data is being handled in accordance with the highest security standards. Additionally, Anzu’s SDK technology delivers big for publishers, ensuring high-quality direct traffic, complete control of ad placements, and precise audience targeting based on first-party data.

“At Razor Edge Games, true to our name, we like to position ourselves on the cutting edge of the industry. That’s why we’re incredibly excited to partner with Anzu,” said Mike Weiser, “We believe this is the future of advertising and gaming and the next step in bringing product placement closer to immersion. We’re looking forward to the opportunities this partnership will bring us both.”

Alex Yerukhimovich, Anzu’s VP of Sales, added, “Razor Edge Games’ innovative approach to gameplay aligns with our values, and we are thrilled to welcome them into the Anzu ecosystem. With the number of gamers increasing daily, this is a channel that lives up to its promise. This partnership creates an unbeatable opportunity for advertisers to join the gaming space and deliver cutting-edge campaigns to highly engaged, receptive audiences.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Groove Technologies and BetOnGames Forge Strategic Partnership

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In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.

The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.

Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.

Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”

BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.

Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”

With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.

As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.

Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”

The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.

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Week 37/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.

Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.

 

Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.

Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.

Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.

BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

 

Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.

 

The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.

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GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership

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GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.

In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.

On this ride, Stephen opens up about:

  • Whether industry events really bring the business
  • Why he believes in connecting people to people above everything else
  • How he’d reshape iGaming conferences (hint: more case studies, less fluff)
  • The single-sentence keynote he’d deliver if given the mic
  • The people and principles that shaped his journey
  • The art of closing deals and the mindset behind his business approach
  • Which song he cues up when it’s deal-done time
  • His take on when it’s “network” and when it’s definitely “not work”

“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”

As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.

Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.

That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.

The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.

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