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First Professional Esports Organisation in the Isle of Man Receives Government Sponsorship

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The Isle of Man Government announces its sponsorship of the Island’s first professional esports organisation, underlining its long-term commitment to the industry.
Digital Isle of Man, part of the Government’s Department for Enterprise, has sponsored X7, a new team, with a roster in League of Legends at present and plans to enter further titles. The team was founded on the Isle of Man in December 2020.
The sponsorship follows growing interest in the Isle of Man esports scene at all levels, with Gilly Tho, an Island-based content creator, recently signing for LDN UTD and significant investment and education at the grassroots level.
X7 Esports plans to make an impact in the UK and global esports industry. Focussed on attracting and supporting exceptional talent from across the world, X7 will recognise, nurture and introduce some of the best competitive players to both the UK and European scene.
X7 made its debut during the League of Legends United Kingdom Esports League (UKEL) Summer Open Qualifiers, where they produced a flawless set of results with 10 wins and 0 losses, setting the standard for future Isle of Man Orgs.
Commenting on the sponsorship and sector more broadly, Chris Kissack, Digital Isle of Man’s Head of esports, said:
‘Esports is a fast-growing industry on the Isle of Man, and we are delighted to be able to support X7 on their journey. As the Island’s first professional esports Org competing in a recognised tournament within the industry. It is a very exciting opportunity and demonstrates that the Isle of Man is well-placed to support other such initiatives looking to grow and develop.
‘We continue to show and prove our authenticity and passion for growing esports on the Isle of Man and powering X7 to help them on their journey to compete at the highest level is another example of this. We hope they are the first of many Orgs with Isle of Man connections, whether that’s recruiting future Isle of Man stars or basing themselves here, and we will support them every step of the way.’
Josh Kingett, Founder of X7 Esports commented:
‘I am thankful to Digital Isle of Man for assisting X7 Esports in achieving our goals for the upcoming UKEL Summer 2021 split. All players and staff are excited to work with Digital Isle of Man during our debut professional performance and I feel this will be a strong and valued partnership for the organisation moving forward.
The Isle of Man has a lot to offer in terms of supportive structures and security, and they have already proven this with traditional sports and local companies. Getting involved with esports at such a pivotal time is a good move for the Isle of Man. It’s also great to see the Island continuing to support grassroot initiatives and those wanting to make a name for themselves in this space.
I trust that X7 Esports will be able to help put the Island on the map in this rapidly growing industry, and I look forward to seeing how the Isle of Man continues to support esports into the future.’
In addition to lead sponsorship from Digital Isle of Man, Amber Gaming have also partnered with X7 and are supporting them to scale their brand through the provision of consultancy and professional services, including corporate and accountancy services delivered through their group of companies.
Jade Zorab, Managing Director, Amber Gaming added: ‘The team at Amber Gaming have long been invested in the esports space. As this arena evolves, the growth of professional esports Org owners like X7 is going to be stratospheric so it is important that time is taken now to ensure that they have a robust structure and governance framework in place and are planning with protection, scalability and security in mind.
We are excited to work closely with Digital Isle of Man once again and extremely pleased to see they are supporting and promoting key organisations such as X7 at such a critical point in their journey. Esports has the makings to be a significant industry for the Island going forward and the time is now to get involved to help the sector and its participants reach its full potential.’
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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