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Better Collective and Spotlight Sports Group sign multi-year Superfeed agreement

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Better Collective and Spotlight Sports Group sign multi-year Superfeed agreement
Better Collective and Spotlight Sports Group sign multi-year Superfeed agreementReading Time: 2 minutes

 

Spotlight Sports Group has today announced a multi-year agreement with Better Collective to supply the Danish sports betting media group with sports and racing content via the recently launched Superfeed content engine.

The agreement sees Better Collective use the group’s customised handwritten betting editorial across their portfolio of global multilingual domains. Spotlight Sports Group ability to deliver betting specific editorial in over 80 languages is key to the project as each site will offer localised content across Europe and the US.

The deal also includes a full integration of Spotlight Sports Group racing Superfeed across selected sports media platforms within the Better Collective Group. Leveraging the authority of the Racing Post super brand, the Superfeed racing content engine provides Better Collective with industry-leading racing data analysing over 60,000 races annually.

The agreement is an extension on an existing deal that has grown exponentially. Spotlight Sports Group has increased its content offering in the past five years and Better Collective has benefitted to deliver expert content to their audience around the world supporting its in-house content team.

Spotlight Sports Group’s bespoke sports betting editorial ensures customers are informed with high-quality long-form pieces covering all sports and racing from around the world. With a summer of sport about to kick off, the group produces 100s of articles a day spanning every sport, to keep customers up to date on the breaking news as and when it happens.

Discussing the announcement Spotlight Sports Group Account Director, Daniel Smith said:

‘We have a great long-term relationship with Better Collective. It’s evolved year on year from a small amount of racing content to the integration of our premium racing data through Superfeed and in-depth racing and sports editorial in a multitude of languages. We’re already excited to add our international racing and further Superfeed integrations when the time comes.

‘Working with Better Collective means our content reaches more customers daily which enriches their sports betting experience. Integrating our Superfeed content enables Better Collectives’ global audience to expand their sporting knowledge and help them to make better choices through the insight from our team of over 200 localised betting journalists.’

Better Collective’s Senior Director Group Media and Commercial Sites Simon Hovmand-Stilling added:

‘We’ve worked with Spotlight Sports Group for a number of years because we know they produce top quality content. Most recently, we have successfully added in the multilingual offering and integrated data from Superfeed. We’re constantly striving to offer that enhanced sports betting content experience and we have pursued a successful M&A strategy over the past number of years to strengthen our position in core markets. With the integration of Superfeed, we are able to scale our ability to deliver premium content to the users of our sites empowering sports fans to make knowledge-based betting decisions. ’

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The L&G esports team founded by Alona Shevtsova got four prize-winning places this month

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The L&G esports team founded by Alona Shevtsova got four prize-winning places this month. Team’s sponsor — Sends company — plans to increase investments

CS:GO professionals — L&G team — got prizes in four championships this month. Starting May with 2nd place in the United21 competition, this young team continued the month with 1st place at the Dragon Esport Cup, 3rd at ROG Spring Cup 2024 and 3rd at Comic Con Baltics 2024. Simultaneously, the team continues its participation in ESEA Main S49.

“Following recent team changes, we’ve dedicated significant time to training and building strong relationships. I believe we now have the strongest L&G squad to date. Our current success is a great motivator, and we’re eager to achieve even more this year,” commented Kyryl «marat2k» Samsoniuk, captain of L&G Esports.

L&G esports team, one of the top five Ukrainian teams in Counter-Strike: Global Offensive, has extended its sponsorship contract with Smartflow Payments Limited this spring. Sends is the trade name of Smartflow Payments Limited. The company’s founders always support sports initiatives and young teams with a particular interest in esports.

Alona Shevtsova, owner of the Sends Company

“I see tremendous potential in esports. This field is evolving rapidly, much like the fintech industry once did. As the world increasingly shifts online, we are opting for digital solutions more than ever before. This is why our company wholeheartedly supports, promotes, and cheers for the L&G team,” commented Alona Shevtsova, owner of the Sends Company.

The L&G team began competing in top tournaments and almost immediately reached the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

Smartflow Payments Limited is an innovative private limited company based in England and Wales. It offers financial solutions such as Internet acquiring and multicurrency business accounts, currency exchange and card issuance.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. For more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

The post The L&G esports team founded by Alona Shevtsova got four prize-winning places this month appeared first on European Gaming Industry News.

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BTG’s ‘Trigger Happy’ to Bring Arcade Action to Evolution 22 May 2024

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Stunning new cluster-pays slot introduces BTG’s Bonus Panels mechanic

Trigger Happy is the new highly volatile arcade-style slot from BTG that will be blasting its way onto the Evolution Network from 22 May.

The new cluster-pays slot tips its hat to video arcade games of yore, inviting players to blast a cascade of fluffy critters in a 5X5 grid embedded inside an arcade game mechanism. Meanwhile, the 50,000x win potential ramps up engagement levels to the max. The game also introduces a brand-new Bonus Panels mechanic.

Trigger Happy is a symbol-matching game, where each winning symbol is removed and replaced by new ones falling from above. On every spin and reaction, a target sight will place a wild in a random position on the grid. Meanwhile, two bonus panels could reveal multipliers, bombs or trigger coin bonuses.

When a multiplier aligns with the target symbol’s final position, it will be applied to the wild in that position. When multipliers align in both panels, they are multiplied together for the target wild. When a Bomb appears, it removes all symbols from its row or column and adds up to four wilds.

When a Target’s final position aligns with Trigger Coins in both Bonus Panels, it triggers the free spins round. During free spins, there are double the targets and double the wilds, and landing Trigger Coins in the targets will trigger yet more free spins where multipliers can be up to 10X in value or 100x with Bonus Buy.

Can’t wait to hit the bonus round? Use Win Exchange™ to convert your big wins into free spins. Alternatively, dive straight into the action with Bonus Buy.

Nik Robinson, BTG CEO, said: “You’re in for a critter-exploding, bonus-chasing treat and will have as much fun playing this game as we did while making it. Trigger Happy is a homage to the games we played when we were young. Who knew hanging around arcades playing video games would become an explosive fun experience online!”

Nicholas Peters, Chief Business Development Officer of Europe at Evolution, said: “Trigger Happy offers an exhilarating game, seamlessly intertwining BTG’s mesmerising visuals with their distinctive gameplay flair. With its innovative targeting system and dynamic Bonus-Panel mechanic, this game effortlessly transports the excitement of the arcade right onto your device.”

The post BTG’s ‘Trigger Happy’ to Bring Arcade Action to Evolution 22 May 2024 appeared first on European Gaming Industry News.

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Games Global and Wishbone Games hatch a treat in Kingfisher™

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Wishbone Games, a Games Global exclusive studio, has launched its latest feature-filled title with a twist in tranquil new release Kingfisher™.

Set amongst the wildlife, players join the titular Kingfisher on the reels that are adorned with fish, dragonflies and frogs, unlocking different adventures and features along the way by hatching five eggs that sit above the matrix on the 5×4 grid.

When a Kingfisher symbol lands on a reel it pecks the egg above that reel, potentially cracking it open. If the egg cracks open, 10 free spins are awarded to the player along with that coloured egg’s specific feature.

Hatching the red egg on the first reel triggers the increasing multiplier that starts on 1x and upgrades by one up to 5x with each special symbol that lands in the round. The green egg on reel two adds values together to the fish symbols, starting on 0 and adding 1x the stake for every special symbol that lands in the feature up to 5x.

Hatching the blue egg on reel four upgrades the lowest paying symbol, adding monetary value for players when every up-arrow symbol hits in the round. The purple egg on reel five initiates the respin feature in which every heart symbol that stops on the reels represents another opportunity to spin and win big.

The golden egg on reel three triggers a two-phase bonus that incorporates all of the coloured egg features activated in the round for up to 5,300x the bet.

Wishbone Games is a Cardiff-based studio and was set up in 2022. With an exciting and experienced team behind some of the most popular and well-known online gaming products, players and operators can look forward to a variety of both classic and innovative online games.

Henna Vilmi, Commercial Director of Wishbone Games, said: “We had a blast producing Kingfisher! The whole studio was involved in brainstorming the features and it truly has been developed for players by players.

“Kingfisher himself acts as the feature-triggering symbol and our favourite part of the game is the Golden Egg super mode. Here you will get a head start in the enhancement collection with a random starting value from each egg before the free spins start. This egg is quite hard to crack but it brings another level to the game for the more experienced players.”

Andy Booth, Chief Product Officer at Games Global, said: “We are excited to introduce Kingfisher to our platform and showcase our continued dedication to immersing players in high quality gaming experiences.

“The game boasts simple mechanics that are feature-filled for plenty of opportunity for players new and old to win big through its multipliers, free spins and symbol upgrades, ensuring thrilling gameplay for all. Our exclusive data is showing the game is hitting all the right levels for a top tier release”.

The post Games Global and Wishbone Games hatch a treat in Kingfisher™ appeared first on European Gaming Industry News.

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