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Pixel Federation goes back to Slovakian roots to ramp up its successful CSR strategy
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The largest game developer in Slovakia, Pixel Federation, has spent the last 14 years growing successfully, now boasting a staggering €47.8m annual revenue in 2020 and 120 million loyal players across international markets, however it has also consistently dedicated itself to contributing to Slovakia’s development. A strong focus on responsible business strategy has always been key to Pixel Federation’s operations and supporting its hometown of Bratislava was core to the CSR. Pixel rose admirably to the challenge of the pandemic, with focus splitting from its long-standing education and innovative development, towards fundraising resources for frontline workers, and now Pixel is adapting its CSR strategy once again, to focus on the environment.
Actively contributing to the green fight swept the games industry last Summer, with initiatives such as Playing for the Planet and Green Game Jams pointing the spotlight onto the impact gamers and respective developers can have on global issues. A sector heavily scrutinised for its environmental footprint and carbon waste, it was an important step for game developers to take towards counteracting their global footprint and joining together to conserve the environment. For Pixel Federation staff and expansive player communities, doing their bit for the planet continues to be a poignant issue and so the company has pledged to dedicate a large portion of its upcoming CSR to a number of environmental projects.
“Education, the environment, culture and sport are still only an appendix on the edge of many Slovakians’ understanding of life skills. It’s a long-term and unchanged situation in non-strength sectors as they don’t have a quick return on investment. We want to ensure that the Slovakia we leave behind is better than the one we were born into,” says Co-Founder, CSR Strategy lead and CLO, Lucia Šickova.
Breath of fresh air
Pixel Federation is a company rooted in strong community values, and the call from the players and staff was clear; the environment is key to our greater survival, and a worthwhile and meaningful investment. Rolling up its sleeves to get back to its founding roots, the company chose to collaborate with Bratislava city on the 10,000 trees project, the first 12 of which, planted through this green initiative, already stand proud on Šancova Street in Bratislava.
“I see this activity as a partnership with the city. Our motivation is not personal or corporate PR, our motivation is impact and something that will outlive all of us,” comments Co-Founder and former CEO, Šimon Šicko
Alongside dedicating time and funds to the 10,000 trees project, Pixel Federation will also work closely with BROZ (Bratislava Regional Conservation Association) which brings together professional conservationists dedicated to the protection and restoration of rare habitats in the Slovakian mountain range, Little Carpathians. These mountains are victim to extensive felling, often of healthy trees, leaving behind a sparse and barren environment. Funding from Pixel Federation will be used to mark healthy trees for forest rescue and rejuvenation of the local habitat.
With these projects already underway, Lucia is determined that Pixel Federation’s support for wider efforts won’t be fixed, to allow for spontaneous aid where needed. “Our CSR strategy has always been a combination of long-term, consistent support for the projects we believe in, as well as one-time support for efforts we see as an urgent need. In recent years, we have also supported the Kramáre Hospital, the well-known Red Nose initiative, and focused our efforts to fundraise for frontline workers when the COVID-19 pandemic first hit Slovakia,” affirms Lucia.
The results stand firm
At the birth of Pixel Federation’s charitable ventures, the main ambition was to raise awareness of gaming and provide opportunities for young people to encourage fostering creativity and innovative skills, a field that Slovakian education at the time did not consider worthwhile.
Pixel’s first education project was the Butterfly Effect: a unique and highly valued platform across the nation where successful Slovakian digital companies such as Sygic, Leaf, HubHub and Pixel Federation share their knowledge with young people, and the results are impressive. More than 130 programme graduates have successfully created 22 products and produced four new start-ups full of enthusiastic young talent. With long-term financial support from Pixel Federation, the dedicated people behind Edulienka were able to create a standardized education system that focuses on innovative and comprehensive development of 21st century skills in socially disadvantaged children. Distributed amongst a number of schools in Slovakia, Pixel’s time and funds supported this project to ensure the expansion of the first school from 15 to 100 pupils and enabled those from socially disadvantaged families to study.
Pixel Federation also initiated the pandemic driven platform Who will help Slovakia to aid Slovak medical facilities in the face of COVID-19. Together with a number of other parties, Pixel launched a nationwide fundraising project in a record time of just a few days, gaining wider support from several companies including tech giant Amazon, ČSOB Foundation and many others. In total, Who will help Slovakia, headed by Pixel Federation, successfully raised an incredible fund of more than €1.4 million.
There is little doubt that the results Pixel has derived from its dedication to supporting development within Slovakia speak for themselves. The education projects alone have enabled hundreds of students to develop otherwise unattainable life skills and helped transform Slovakia into a gaming industry to be reckoned with.
Reading Time: 2 minutes
– National Lottery ‘Add some play to Christmas’ campaign supported by enhanced protection measures –
– In a UK National Lottery first, Allwyn becomes a Level 3 Gift Responsibly supporter –
National Lottery operator Allwyn has unveiled its multi-channel ‘Add some play to Christmas’ campaign, which puts National Lottery Scratchcards at the heart – positioning them as a fun way to come together, no matter the occasion or the group.
As part of that, Allwyn has once again signed up to the National Council on Problem Gambling’s (NCPG) 2025 Gift Responsibly Campaign – this year as a Level 3 sponsor, the highest possible level and a UK National Lottery first.
Founded in the early 2000s, the Gift Responsibly Campaign works to raise public awareness about the risks of youth gambling. Through partnerships with lotteries and other organisations, the campaign educates communities about the risks of buying lottery products for children.
As part of its commitments as a Level 3 supporter, Allwyn will carry a ’18+ Gift Responsibly’ mark across its National Lottery gifting-related festive advertising – to re-iterate the need for people to be 18 or older to buy, gift, receive and play.
The company has also created three brand new bespoke creative assets promoting responsible play that it will use:
- across its @TNLUK and @AllwynUK social media channels
- on in-store National Lottery media screens
- as part of a digital campaign
Allwyn already carries out extensive training with its 43,500 retail partners to prevent underage and excessive play, as well as running a rigorous ‘Operation Guardian’ programme for mystery shopping and knowledge checks with National Lottery retailers to ensure compliance.
The company’s advanced NCPG participation will also see it prompting its tens of thousands of retail partners to remind their customers to gift National Lottery products responsibly this festive season, through direct communications and trade advertising.
Jordana Jackson, Head of Participant Protection at Allwyn, commented: “Since becoming National Lottery operator early last year, we’ve made great progress on our participant protection plans. We’re proud to once again be supporting the NCPG’s Gift Responsibly Campaign and, for the first time in the UK National Lottery’s history, commit to Level 3 sponsorship – the highest level of support possible. This commitment includes a range of activity to remind everyone that, while National Lottery Scratchcards can add festive fun and help raise over £30m a week for Good Causes, they’re strictly for adults.”
The post Allwyn commits to highest level of 2025 Gift Responsibly Campaign appeared first on European Gaming Industry News.
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LeoVegas Group signs partnership deal with Valletta FC and boosts local footprint in Malta
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LeoVegas Group has entered into a two-year partnership agreement with Malta Premier League club Valletta Football Club. As Exclusive Online Gaming Partner, the LeoVegas Group corporate brand will feature on the men’s squad’s match kits, at training grounds, and prominently across the club’s digital channels. The partnership will enhance the Group’s brand visibility and commitment to the local community, while further strengthening its position as an employer of choice in igaming.
LeoVegas Group and Valletta Football Club, one of the most successful clubs in Malta’s history, today announced a new partnership that will see LeoVegas Group’s corporate brand become the club’s Exclusive Online Gaming Partner during the 2025/2026 and 2026/2027 seasons. The agreement includes match kit sleeve branding for the men’s squad, visibility across all club facilities, including the Rabat Football Ground and Dangli Football Ground and the matchday fanzone, as well as branding on the squad’s training bags. The club’s digital channels, which have tens of thousands passionate followers on social media such as Instagram and Facebook, will regularly feature the LeoVegas Group logo in their content.
As partners, LeoVegas Group and Valletta Football Club will also collaborate to create exciting branded experiences across the Maltese capital for both fans and employees. Group employees can look forward to exclusive matchday opportunities and VIP experiences. The partnership enables LeoVegas Group to further strengthen corporate brand awareness across the Maltese islands and continue positioning the Group as an employer of choice for talent seeking careers in the growing igaming industry.
Additionally, the partnership includes branding on the youth team’s kit. This shirt sponsorship opportunity will be donated by LeoVegas Group to a local non-governmental organization (NGO), which will be selected through a popular vote by club members during a club meeting.
Stefan Nelson, LeoVegas Group CFO and Malta Managing Director, said “We are very proud to partner with Valletta FC, one of the most successful and popular clubs in Malta. Our Group has considered itself a partly Maltese company almost since its inception, and we are thrilled to collaborate with the capital’s club to create exciting opportunities for fans, employees, and future talent alike. When two strong lions join forces, great things can happen!”.
Claudio Grech, Valletta Football Club President, said “This partnership brings together two brands that share Malta’s global reputation for excellence in gaming, entertainment, and sport. LeoVegas Group has become a world leader in mobile gaming while Valletta FC stands as Malta’s largest football club. Both of us thrive on delivering excitement and engagement — whether through live football or immersive digital experiences. We also share a forward-looking vision that embraces technology and online communities to connect with our audiences. As LeoVegas Group continues to expand internationally, Valletta FC is equally determined to evolve into a regional football powerhouse, making this collaboration a natural and powerful alignment of ambition, innovation, and Maltese pride”.
The post LeoVegas Group signs partnership deal with Valletta FC and boosts local footprint in Malta appeared first on European Gaming Industry News.
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Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026
Reading Time: < 1 minute
Gamblers Connect has been officially shortlisted in three categories at the International Gaming Awards 2026, one of the most respected global recognitions within the gaming and iGaming sectors.
This announcement marks an important milestone for the company, reflecting its continued growth, consistent industry presence and long-term commitment to responsible and high-quality affiliate operations.
Gamblers Connect has been shortlisted in three distinct categories: Affiliate (Company) of the Year, recognising its public-facing affiliate excellence; the Great Place to Work Award (Operator), highlighting the strength of its internal culture; and the Safer Gambling Award, which reflects the company’s commitment to responsibility standards across its operations.
The 19th annual International Gaming Awards will be held on 18th January during ICE Barcelona. It is regarded as one of the leading global recognitions for excellence across the gaming industry. Each year, the IGA highlights companies that show innovation, quality, responsibility and meaningful contribution to the sector.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted across three very different categories shows our strength on multiple levels. It recognises our public-facing work, the culture behind it and the responsibility standards that guide everything we do.”
The post Gamblers Connect Named Finalist in Three Categories at the International Gaming Awards 2026 appeared first on European Gaming Industry News.
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