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Low6 launches UltimateFan ahead of The 2020 UEFA European Football Championship
Low6 launches UltimateFan, a fantasy football subscription-based app for The 2020 UEFA European Football Championship.
UltimateFan releases pack drops which reveal players in the form of cards for users to build and manage their lineups. Cards are then graded in terms of player abilities, with players ranked as either Gold or Base. Users will use the cards to create lineups which earn points based on real life player and team performances. If a user is unhappy with their cards, they can then trade their cards through our UltimateFan marketplace with others on the platform.
For those committed to getting the winning squad, UltimateFan+ subscription packages are available in Gold and Silver which guarantee a certain number of gold players per pack drop.
Jamie Mitchell, Low6 co-founder, said: “We believe that UltimateFan is the next iteration of fantasy sport. The excitement of pack openings coupled with fantasy team selection and management make UltimateFan a game not to be missed this championship.”
As seen through its partnerships with the YouTube and Instagram influencer community, ‘live pack openings’ and player pack games have proved to be very popular among next-gen sports fans. By ensuring that UltimateFan takes a community-led approach, Low6 believes that it can capture the attention of millennials and Generation Z sports fans.
“We paired the excitement and thrill you feel when you open up your EA Sports FIFA packs with the ever-so popular Fantasy Football game,” added Josh Turk, CMO of Low6.
“Fan-first experiential gamification is the founding building block to all games/apps we create, driving community-led acquisition through shared passion among our user base.”
The release of UltimateFan will build upon Low6’s successes in the last year, with the company amassing more than 160,000 new users already – growth which has largely been driven by the flagship Picks product released during the last football season.
Due to run parallel with UltimateFan during the UEFA EUROs this month, Low6’s Weekly7 – in collaboration with Uber Eats UK – plans to keep players engaged with a £5 voucher and a chance to win £1,000,000 in their free score predictor contest.
Meanwhile UFC Picks – the official UFC pick’em app of the UK and Ireland – has remained popular for avid MMA fans as they seek to compete in a £5,000 free-to-play pick’em contest for each major UFC event this year.
Premium sportswear brand Castore is the headline sponsor of UltimateFan. UltimateFan+ Gold subscribers enjoy a 30% discount on their next order and Silver subscribers a 15% discount.
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SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.
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North Star Network acquires Um Dois Esportes
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
The post North Star Network acquires Um Dois Esportes appeared first on European Gaming Industry News.
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BNXT League and PepperMill Casino join forces
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
The post BNXT League and PepperMill Casino join forces appeared first on European Gaming Industry News.
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