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modl.ai unveils Puzzle Maker – an AI-based development tool uniquely designed to support the demand for Match-3 puzzle levels

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modl.ai’s latest AI-based development tool gives match-3 level designers the ability to generate hundreds of ready to use game levels overnight, removing a major time and resource bottleneck
Danish AI company modl.ai has unveiled Puzzle Maker, a new game development tool that uses AI and Machine Learning to help the developers of match-3 puzzle games meet the ongoing challenge of creating enough new levels to keep players engaged. Whereas a specialist level designer might be able to design one or two levels in a day, Puzzle Maker can generate hundreds of levels in just a few days, hugely reducing the human time and cost of supporting these games.
Match-3 games are some of the world’s most popular games – particularly on mobile – with examples like Candy Crush Saga, Gardenscapes and Bejeweled Blitz downloaded hundreds of millions of times. According to game analytics company GameRefinery, match-3 games are so popular that they make up 16% of all mobile game revenues on the US Apple app store.
To give some idea of how important level creation is to these games, Candy Crush Saga currently has more than 9000 levels – with more added on a weekly basis. Any ability to automate the level design and creation process therefore has the potential to save developers considerable time and money.
Unlike other types of puzzle, match-3 games don’t have a single solution – meaning they are very hard to create using automated software. modl.ai’s approach was to create two AI-based tools: a content generator and a level tester that, when used together, solve many of the challenges of creating a constant flow of game levels.
Puzzle Maker’s content generator is based on procedural content generation via machine learning (PCGML), meaning that it learns from existing levels and also improves the more levels it creates, with as few as 100 levels needed to complete the training phase. Each level the tool creates can be customised through a dashboard where the level designer can set a variety of parameters, from the size of the playing canvas to the kinds of puzzle pieces and challenges in each level.
Once levels have been generated, Puzzle Maker tests each level with AI bots to understand how many moves it takes to complete a level, the time it takes to complete, the number of reshuffles required and even the predicted likelihood that players will win the level – a key part of keeping players engaged over time. This data provides developers with insights into each level’s difficulty and provides characterisations of the structural level features such as the ratios of piece types and their distribution. All of this information is displayed to the level designer, who can review each one and decide if they are good enough to be included in the actual game. If they are, the code for the level is generated ready to be added.
“Match-3 games are often seen as simple and only for casual gamers, but in reality they are very clever and complex. This means that developers have relied on skilled level designers to keep coming up with fresh designs, and the only way to make more levels is to hire more level designers. We saw an opportunity to bring a new approach,” said Christoffer Holmgård, CEO at modl.ai. “By giving level designers a tool like Puzzle Maker, they get to use their expertise to know what their audience will love, but without the hours of trial and error work that we’ve automated. By solving the quantity problem, developers can focus on the quality.”
modl.ai was founded by a talented and diverse team of game developers, engineers and AI experts who saw the opportunity to use AI to automate and improve aspects of the game development process. Between them, the company founders have been involved in the development and launch of more than 30 games. Despite being less than three years old, modl.ai ranks second in the world among private companies for the number of technical game publications its team has authored.
You can find out more at www.modl.ai.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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