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now.gg launches mobile cloud. Brings gaming to the next billion

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now.gg launches mobile cloud. Brings gaming to the next billion
now.gg launches mobile cloud. Brings gaming to the next billionReading Time: 4 minutes

 

Powered by nowCloud OS, now.gg PaaS is already adopted by several leading mobile game developers worldwide

now.gg, the mobile cloud company, today launched a mobile cloud platform for game developers. Mobile cloud Platform-as-a-Service (PaaS) from now.gg drastically changes the reach, potential and business model for game developers by solving for accessibility, shareability and monetization. Already adopted by leading game developers like Perfect World, PerBlue and Lilith Games, now.gg’s mobile cloud aims to revolutionize the way mobile game developers reach new users around the world.

For the first time ever, game developers can deliver the same graphics and high performance interactive play regardless of device, OS or regional constraints through the now.gg mobile cloud. Their gaming communities can play games on any mobile device or OS, share games instantly on social channels they already use and make in-game purchases through payment channels they already have.

Today, almost 40 percent of mobile phones cannot keep up with power gaming and 60 percent of the smartphones in the global market are low- or mid-range and cannot handle compute, storage and performance intensive games. By removing the friction previously associated with mobile gaming, it is now possible to bring the next billion users to gaming.

In addition to bringing the next wave of gamers to mobile, now.gg makes games instantly shareable through the click of a link. Instead of waiting for cumbersome downloads and installs, gamers can immediately share, click and access games. Users simply click the link to instantly play the game and make in-app purchases — no download or install needed until they are ready to commit. They can even play on third-party apps like Discord and Snapchat without leaving the platform. With 1.3 million new users joining social media every day, game developers can reach the next billion mobile gamers as they receive and share their favorite games through their social channels.

Game developers can monetize their new users with the mobile cloud without relying on credit cards. 45 percent of all online purchases are made via digital wallets and this amount is expected to rise to 51 percent by 2024. now.gg gives gamers the freedom to pay through digital payment channels they already have on the cloud, like digital wallets, cryptocurrency or game top-ups. This will enable gamer developers to attract many more new users and to also increase their margins.

Through the cloud deployment of Arm®-based server processors now.gg delivers an exciting new gameplay experience to users and developers that was not possible until now. By serving Arm-native Android or IOS games from AWS Graviton2-powered instances, publishers avoid architecture incompatibility issues, resulting in a seamless end-to-end developer experience. Such instances deliver 40 percent better performance per dollar compared to comparable current generation x86 instances, which can both reduce developer hosting costs and allow them to serve more customers per instance.

“now.gg empowers mobile game developers to acquire an entire spectrum of new users that would otherwise have been constrained by device and app store specs,” said Rosen Sharma, now.gg CEO. “The mobile cloud democratizes access to mobile gaming by removing all friction and device requirements from experiencing a new game. This unleashes an unprecedented new era of possibilities for game developers to acquire the next billion mobile gamers. The next generation of mobile gaming is here.”

now.gg is powered by its proprietary distributed Android stack on Arm-based servers, called nowCloud OS. nowCloud OS allows game developers to easily enable their existing Android apps for the cloud and build cloud native in the future. This lets now.gg adapt to the characteristics of the endpoint, bandwidth, and latency constraints and optimize the cost performance of the cloud. Game developers across the world simply need to host their game on the now.gg cloud and publish the link on their websites to bring global access to their games.

now.gg has built a platform that leverages the global scale of AWS to provide a valuable business model to game developers worldwide. We see this as one of the most exciting use cases of our ARM servers on Amazon Elastic Compute Cloud (Amazon EC2),” said Johan Broman, EMEA Gaming Solutions, AWS. “By leveraging the mobile cloud from now.gg, and AWS Graviton2 instances, game developers can run mobile games natively, encode the rendered graphics and stream the games directly to a mobile device. This allows game developers to provide a consistent gaming experience for all mobile devices and a much more enjoyable and seamless process for the gamers.”

“Data centers running servers powered by Arm-based processors are helping to eliminate compatibility issues for mobile cloud developers, ensuring smartphone applications are readily available in the cloud,” said Eddie Ramirez, senior director of Marketing, Infrastructure Line of Business, Arm. “Through our collaboration with now.gg, we are solving for this new era of cloud-hosted gaming to enable a rich game play experience, while driving more efficient revenue streams for developers and cloud providers.”

“One of the biggest challenges game developers face is appealing to their existing community, expanding their reach, and providing an excellent experience. now.gg revolutionizes gaming by uniquely solving for user acquisition, game shareability and monetization. Regardless of device or location, gamers can now instantly access any game with a frictionless gaming experience, which is an entirely new and exciting concept. In our pilot with the technology, we saw a significant uptick in both acquisition and retention,” said Bai Xue, producer at Perfect World, a leading game developer known for popular games like Perfect World Mobile.

 

now.gg mobile cloud is available for use immediately.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen

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Award-winning game studio Peter & Sons has expanded its reach in Denmark through a new partnership with Spillehallen, one of the country’s most trusted and innovative gaming brands.

Spillehallen is a 100% Danish-owned company with over 45 years of experience in the national gaming industry. Known for its craftsmanship and visionary development team, Spillehallen has successfully transitioned from the world of physical slot machines to the online space, bringing its rich legacy to Spillehallen.dk. The company’s goal has always been to recreate the authentic feel and functionality of traditional Danish slots while enhancing them with modern design and technology.

Through this collaboration, Spillehallen players will gain access to Peter & Sons’ expanding portfolio of video slots, celebrated for their handcrafted art, cinematic sound design, and imaginative mechanics. Titles such as Barbarossa, Voodoo Hex, and Wild One reflect the studio’s signature approach — blending storytelling, bold aesthetics, and engaging gameplay to create unforgettable experiences.

Denmark stands as one of Europe’s most mature and well-regulated iGaming markets, making it a natural fit for Peter & Sons’ continued growth strategy. The partnership with Spillehallen underscores the studio’s mission to deliver creative, story-rich, and premium-quality gaming experiences to players in regulated markets worldwide.

Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “We’re thrilled to partner with Spillehallen — a brand that shares our passion for quality, innovation, and entertainment. Their deep roots in Danish gaming and their modern approach to digital experiences make them the perfect partner for our continued expansion in Denmark.”

Jacob Frostholm, Casino Manager at Spillehallen added: “Peter & Sons’ games stand out for their artistic style and creative gameplay. We’re excited to bring their unique worlds to our players and continue building on our tradition of offering the best and most entertaining gaming experiences in Denmark.”

This partnership marks another key milestone for Peter & Sons as it continues its expansion across Europe following recent launches in markets such as the UK, Italy, and the Netherlands.

The post Peter & Sons Expands Its Danish Presence Through Partnership with Spillehallen appeared first on European Gaming Industry News.

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MyEmpire Reborn: New Look, New Empires, New Features

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MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.

The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.

The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.

Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.

Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.

Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.

MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.

For more information and guidance, contact the team: https://www.miomedia.com/contact-us

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iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report

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Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.

The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.

Readers will learn what to expect from:

  • Regulatory developments in the industry’s most attractive markets.
  • Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
  • New marketing models built on emotional intelligence and data ethics.
  • The role of Web3, stablecoins, and gamified well-being.
  • The growing influence of ESG on the iGaming sector.

The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.

“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.

The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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