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now.gg launches mobile cloud. Brings gaming to the next billion

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now.gg launches mobile cloud. Brings gaming to the next billion
now.gg launches mobile cloud. Brings gaming to the next billionReading Time: 4 minutes

 

Powered by nowCloud OS, now.gg PaaS is already adopted by several leading mobile game developers worldwide

now.gg, the mobile cloud company, today launched a mobile cloud platform for game developers. Mobile cloud Platform-as-a-Service (PaaS) from now.gg drastically changes the reach, potential and business model for game developers by solving for accessibility, shareability and monetization. Already adopted by leading game developers like Perfect World, PerBlue and Lilith Games, now.gg’s mobile cloud aims to revolutionize the way mobile game developers reach new users around the world.

For the first time ever, game developers can deliver the same graphics and high performance interactive play regardless of device, OS or regional constraints through the now.gg mobile cloud. Their gaming communities can play games on any mobile device or OS, share games instantly on social channels they already use and make in-game purchases through payment channels they already have.

Today, almost 40 percent of mobile phones cannot keep up with power gaming and 60 percent of the smartphones in the global market are low- or mid-range and cannot handle compute, storage and performance intensive games. By removing the friction previously associated with mobile gaming, it is now possible to bring the next billion users to gaming.

In addition to bringing the next wave of gamers to mobile, now.gg makes games instantly shareable through the click of a link. Instead of waiting for cumbersome downloads and installs, gamers can immediately share, click and access games. Users simply click the link to instantly play the game and make in-app purchases — no download or install needed until they are ready to commit. They can even play on third-party apps like Discord and Snapchat without leaving the platform. With 1.3 million new users joining social media every day, game developers can reach the next billion mobile gamers as they receive and share their favorite games through their social channels.

Game developers can monetize their new users with the mobile cloud without relying on credit cards. 45 percent of all online purchases are made via digital wallets and this amount is expected to rise to 51 percent by 2024. now.gg gives gamers the freedom to pay through digital payment channels they already have on the cloud, like digital wallets, cryptocurrency or game top-ups. This will enable gamer developers to attract many more new users and to also increase their margins.

Through the cloud deployment of Arm®-based server processors now.gg delivers an exciting new gameplay experience to users and developers that was not possible until now. By serving Arm-native Android or IOS games from AWS Graviton2-powered instances, publishers avoid architecture incompatibility issues, resulting in a seamless end-to-end developer experience. Such instances deliver 40 percent better performance per dollar compared to comparable current generation x86 instances, which can both reduce developer hosting costs and allow them to serve more customers per instance.

“now.gg empowers mobile game developers to acquire an entire spectrum of new users that would otherwise have been constrained by device and app store specs,” said Rosen Sharma, now.gg CEO. “The mobile cloud democratizes access to mobile gaming by removing all friction and device requirements from experiencing a new game. This unleashes an unprecedented new era of possibilities for game developers to acquire the next billion mobile gamers. The next generation of mobile gaming is here.”

now.gg is powered by its proprietary distributed Android stack on Arm-based servers, called nowCloud OS. nowCloud OS allows game developers to easily enable their existing Android apps for the cloud and build cloud native in the future. This lets now.gg adapt to the characteristics of the endpoint, bandwidth, and latency constraints and optimize the cost performance of the cloud. Game developers across the world simply need to host their game on the now.gg cloud and publish the link on their websites to bring global access to their games.

now.gg has built a platform that leverages the global scale of AWS to provide a valuable business model to game developers worldwide. We see this as one of the most exciting use cases of our ARM servers on Amazon Elastic Compute Cloud (Amazon EC2),” said Johan Broman, EMEA Gaming Solutions, AWS. “By leveraging the mobile cloud from now.gg, and AWS Graviton2 instances, game developers can run mobile games natively, encode the rendered graphics and stream the games directly to a mobile device. This allows game developers to provide a consistent gaming experience for all mobile devices and a much more enjoyable and seamless process for the gamers.”

“Data centers running servers powered by Arm-based processors are helping to eliminate compatibility issues for mobile cloud developers, ensuring smartphone applications are readily available in the cloud,” said Eddie Ramirez, senior director of Marketing, Infrastructure Line of Business, Arm. “Through our collaboration with now.gg, we are solving for this new era of cloud-hosted gaming to enable a rich game play experience, while driving more efficient revenue streams for developers and cloud providers.”

“One of the biggest challenges game developers face is appealing to their existing community, expanding their reach, and providing an excellent experience. now.gg revolutionizes gaming by uniquely solving for user acquisition, game shareability and monetization. Regardless of device or location, gamers can now instantly access any game with a frictionless gaming experience, which is an entirely new and exciting concept. In our pilot with the technology, we saw a significant uptick in both acquisition and retention,” said Bai Xue, producer at Perfect World, a leading game developer known for popular games like Perfect World Mobile.

 

now.gg mobile cloud is available for use immediately.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership

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The Kaizen Foundation participates in UEFA Foundation for Children’s 10th Anniversary celebration, supporting amputee football and raising awareness about inclusion through sport. The partnership will expand into the summer through the “Legacy for the Future” project.

Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is announcing its participation in the 10th Anniversary celebrations of the UEFA Foundation for Children. During the celebrations, the Kaizen Foundation will be sponsoring a showcase match of two amputee teams with players from Greece, England and Poland at the Colovray Stadium in Nyon on April 28th at 15:30-16:45 CEST. This will be followed by a dedicated cup ceremony.

The focus of the celebrations – held in collaboration with the UEFA Foundation’s partners Football Is More and the European Amputee Football Federation – is inclusion in sports. The amputee football match offers a unique opportunity to witness the incredible spirit and talent of amputee athletes as they compete for the trophy. Highlighting the importance of inclusion in football, the game is guaranteed to captivate the audience and showcase football’s unifying power.

In addition, the Kaizen Foundation will be supporting a Conference on Inclusion to discuss football’s role in social responsibility and inclusion. Happening at the Chateau de Bossey, scheduled to take place earlier on the same day at 11.00 – 12.30 CEST, the conference will feature high-profile guests, including Prof. Dr. Jürgen Buschmann from the German Sports University of Cologne.

Kaizen Foundation and UEFA Foundation for Children expand their partnership into the “Legacy for the Future” project

Excitingly, the Kaizen Foundation is also announcing the expansion of its successful partnership with the UEFA Foundation for Children by supporting the “Legacy for the Future” project, aiming to leave a lasting legacy which fosters the empowerment of girls and women in countries from the UEFA participating national associations.

Within the framework of this partnership, Kaizen Foundation shall support initiatives undertaken by Τhe UEFA Foundation for Children across Portugal, Belgium, Germany and Denmark. The initiatives aim to empower girls and women to dismantle barriers in football and beyond, namely in education, legal rights and access to sport. Said initiatives will be associated with the respective women’s national teams, in order to enhance visibility and promote collective social responsibility.

This builds on the Kaizen Foundation’s inaugural partnership with the UEFA Foundation for Children to  support the “10,000 Smiles” project, which provided 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children. As part of the expansion of this partnership, Kaizen Foundation shall donate €300,000 to further aid the UEFA Foundation for Children’s aims and ambitions.

“It’s a great honour to be part of the UEFA Foundation for Children’s 10th Anniversary celebrations,” said Panos Konstantopoulos, President of the Kaizen Foundation. “By championing inclusion through the amputee match, we hope to inspire clubs and communities across Europe and the globe to take meaningful steps toward breaking down barriers. The UEFA Foundation for Children does extraordinary work, and we are thrilled to expand our partnership into the Legacy for the Future project, supporting local charities with the mission to dismantle barriers for girls in and out of sports. Our joint initiatives are a powerful reminder that nothing should stand in the way of what people can achieve, regardless of who they are or where they come from.”

“Football has an extraordinary power to bring everybody together. Partnering with organisations like the Kaizen Foundation is key to building a movement that drives real impact and leaves a lasting legacy,” said Carine N’koué, General Secretary of UEFA Foundation for Children. “Not only are we celebrating our 10th Anniversary together, but by deepening our collaboration with the Legacy for the Future project, we can continue to build on our mission to use the power of football to unite and bring joy to millions of disadvantaged children around the world.”

 

The post Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership appeared first on European Gaming Industry News.

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Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives

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Awarded $750k in FanCash last Week and Extended Fair Play Protection to First Half for NBA Playoffs

 Since its inception, Fanatics Sportsbook has been able to set itself apart from the competition with customer-first initiatives like FanCash Drops and Fair Play. Fanatics Sportsbook has expanded those efforts with the launch of the brand-new FanCash Drop game and an exclusive extension of the Fair Play policy from the first quarter to the first half for all games throughout the NBA Playoffs.

Fanatics Sportsbook, now the fastest growing sportsbook in America*, recently debuted FanCash Drop, a new game giving customers the chance to win up to $10k in FanCash.** Last week, Fanatics Sportsbook awarded more than $750k in FanCash as part of the new FanCash Drop game. With 75% of sportsbook customers using FanCash and up to 10% of FanCash being redeemed each month on Fanatics.com and the Fanatics app, FanCash has become a major reason for customers to choose Fanatics Sportsbook. FanCash Drop will be available to sportsbook customers every Friday, and prizing will vary each week.

Fanatics Sportsbook customers have enjoyed more than $6 million in winning payouts thanks to Fair Play since the start of the football season. Every year during the NBA playoffs, the game’s brightest stars rise to meet the moment, so it’s only fitting that Fanatics Sportsbook does the same, with an exclusive Fair Play protection extension from the first quarter to the first half for the entire NBA Playoffs. Fair Play will kick in whether it’s a straight, parlay or Same Game Parlay (SGP). In addition, Fanatics Sportsbook will introduce the Fair Play Hub in the app, where customers can track live player news and Fair Play payouts.

Customers can download the Fanatics Sportsbook app on iOS and Android and for up to date news and information on Fair Play follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.

 

The post Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives appeared first on European Gaming Industry News.

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Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards®

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Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that James Kilsby, Chief Analyst, has been named the winner of a Silver Stevie® Award in the Thought Leader of the Year – Business category in the 23rd Annual American Business Awards®. The American Business Awards are the United States’ premier business awards program.

Kilsby was honored for his impactful leadership in providing intelligence on regulatory and compliance trends affecting the global gambling industry, particularly in emerging markets like Brazil. In an industry where compliance monitoring is cumbersome, his analysis, forecasts, and deep expertise help take the complexity out of compliance. His work in 2024 included in-depth analysis of the new regulated Brazilian gambling market and the launch of Vixio’s Technical Compliance Tool.

Roseanne Spagnuolo, Chief Research & Data Officer, Vixio, said: “James’ contributions to the gambling industry and to Vixio are significant. Some of the world’s biggest brands trust Vixio to monitor regulatory developments affecting their licences and identify new market and product opportunities. James’ expertise, especially in emerging markets in the Americas such as Brazil, is a significant contributor to those efforts.”

“I’m deeply honored to receive this recognition from the American Business Awards,” said James Kilsby, Chief Analyst, Vixio. “This award is a reflection of the trust our clients place in us and the incredible team at Vixio that brings clarity to such a complex and fast-moving global industry. As jurisdictions like Brazil evolve, our mission remains the same: to empower organizations with the intelligence they need to navigate compliance challenges confidently and responsibly.”

Stevie® judges praised Kilsby’s clear and actionable insights in an often opaque industry. One judge said: “James Kilsby has demonstrated exceptional thought leadership in the gambling compliance sector. His deep expertise in gambling regulations, particularly in emerging markets like Brazil, has positioned him as a key industry voice. His contributions include high-impact research, frequent media appearances, and direct influence on product innovation, notably with Vixio’s Technical Compliance Tool.”

Another judge added: “The gambling industry is often an opaque field where it is hard to understand what is and what is not allowed. James’s ability to provide clarity in this area and use that to support compliance and responsible gambling are commendable.”

More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.

“Organizations across the United States continue to demonstrate resilience and innovation,” said Stevie Awards president Maggie Miller. “The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs and look forward to celebrating their achievements during our June 10 gala event in New York.”

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 10.

Details about The American Business Awards and the list of 2025 Stevie winners are available at StevieAwards.com/ABA.

To learn more about simplifying compliance management with Vixio’s award-winning regulatory intelligence solutions, visit vixio.com.

 

The post Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards® appeared first on European Gaming Industry News.

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