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“We’re moving and scaling our market presence worldwide”: Exclusive interview with Evoplay CCO

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“We’re moving and scaling our market presence worldwide”: Exclusive interview with Evoplay CCO
“We’re moving and scaling our market presence worldwide”: Exclusive interview with Evoplay CCOReading Time: 4 minutes

 

As the famous tech-first studio prepares to take the Baltic region by storm following its debut in Estonia, and soon Lithuania, we caught up with Evoplay’s CCO, Vladimir Malakchi to talk about the supplier’s expert insight into the CEE market and player profiles.

Congratulations on Evoplay’s latest market debut! How long have you had your eye on the Baltics?

Thank you, it’s a real milestone for us and we’re very pleased to be expanding and building a first-class network. The Baltics is an important market and we’ve been planning entry for some time.

The growth there has been astounding – in Latvia, for example, Euro 11.5 million was generated by the online casino sector just a few years ago. And in Estonia, a recent survey showed that 80% of adults said they had, at least once, placed bets on games of chance, which shows what a tech-savvy audience we’re dealing with.

Our games have proven to resonate really well with CEE players, and we first entered Romania with WinBet, as well as expanding into Croatia, Bosnia, and Serbia. Alongside that, we have already certified our games with local certificates and we’re about to enter Lithuania with one of its most credible casino operators to continue building our Baltic presence

Tell us about your latest deals – what do they encompass and what are you set to deliver?

We’re moving and scaling our market presence worldwide. The CEE region, Estonia and Lithuania are three markets we’ve been looking at this year, and I’m sure we’ll have plenty more exciting news to announce soon enough.

In 2021, we entered Estonia with Slots.io, and with our Lithuanian regulatory approval added to the mix, one can certainly say that our approach is globally local.

When it comes to our offering, we’ve hand-picked our very best to please not only the regulator but also our new players, including Ice Mania, Fluffy Rangers and Forest Dreams. Having really made a name for ourselves as one of the most tech-first suppliers around, we’re very confident that we’ll be able to bring a truly exciting gaming experience to the table that will showcase just how much we stand out as a unique supplier.

What’s your overall view of the three markets available? How do they compare to other CEE markets where Evoplay is live?

The preferences are similar to the typical CEE player, and accordingly relate to the European player profile. We find that CEE countries have similar tastes with regards to games, but with slightly differing needs from country to country.

What we need to remember here is that mobile is the key channel. This means each of our games need to be designed for a highly discerning audience that knows exactly what they should expect when it comes to next-gen gaming. This means flawless graphics, pitch-perfect sounds and an immersive atmosphere that can compete on a par with other types of mobile-based games that they’re accustomed to outside of gambling.

When it comes to the tech – what’s the primary channel of choice for Estonia and Lithuania, and how do you aim to tailor your offering?

As already mentioned, mobile is king – and this is where we really excel. Of course, we go far deeper than that when it comes to evaluating what we have to offer and tailoring our games accordingly. Now it’s too early to say, as we’re still testing and analysing the feedback from players from these markets and adjusting our offering based on the incoming data and each game’s performance.

This, is of course, means that we plan to bring plenty more of our games to the table as we continue to hone our offering, and we will share more specific data and feedback after six months in these markets, but the initial findings are interesting and positive. As everywhere, players choose quality, interesting games that they find familiar to the ones that they are used to seeing on the market.

So, this fits very well with Evoplay’s approach of giving the games you feel you know, but with a new spin based on stunning graphics, great mechanics, and incredible technological implementations.

Taking a look at the games you have prepared for your partners – what have you selected as the best in your catalogue? What can players look forward to?

For the Estonian and Lithuanian markets, we’ve certified a selection of 40 slot titles and we’re pleased to see that all of them have good performance rates in Estonia already, and in some cases – have knocked even our most optimistic expectations right out of the park. Players really like what we have to offer, and we’re delighted to be making a real difference when it comes to entertainment.

Delving into our titles, we think, for example, that Ice Mania, Forest Dreams and Fluffy Rangers are going to be big hits in Estonia, and we’re confident that this will carry over to Lithuania, too – especially, of course, our worldwide evergreen hits such as Hot Triple Sevens, Elven Princesses and Fruit Nova.

Last but not least, how do you see further CEE expansion fitting into Evoplay’s strategy? Should we expect plenty more news soon enough?

We’re exploring all opportunities with regards to our CEE market expansion – it’s a strong marketing that’s ripe for our gaming experience. In many ways, we’re only just getting started – with the Balkan markets proving especially exciting as player interest continues to surge there.

Moving southwards, of special interest to us is Greece – and we’re working hard to assemble a catalogue of regulation-friendly products as we undergo the suppliers’ licencing process, adapted this year. This changing nature of regulation is something I predict to continue to be a hot topic throughout 2021 on the continent, and it’s all about being innovative and agile to adapt to both the regulator and our partners’ needs.

Further afield, we’re open and looking to new markets to reach in Central Western Europe, LatAm and emerging markets. Having a global reach, but with locally relevant games, is a core driver for us, and we’re very much looking forward to keeping our momentum going from last year, which was a record-breaking time for us, across markets, launches and new games. Do stay tuned for plenty more exciting announcements soon enough!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

The post Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins appeared first on European Gaming Industry News.

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

 

Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.

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Punt Casino Voted as “Best No Download Casino 2024” by Popular Guide SouthAfricanCasinos.co.za

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South Africa’s most-coveted online casino repository and guide, SouthAfricanCasino.co.za, has recently voted for Punt Casino as the “Best No Download Casino in 2024” in South AfricaGiven that the vast majority of present-day online casinos are all “no download” casinos, the field was highly-competitive and the stakes were high.  

Receiving such a testimony from SouthAfricanCasino.co.za, the most reputed and popular South African online casinos knowledge base on the World Wide Web, is a massive feather in Punt Casino’s cap. This sentiment was mirrored by Punt Casino management that expressed their sheer delight. They deemed it an honor to be titled the best no download casino in 2024 and added that they would strive to keep up the quality of their platform and maybe even enhance it going into 2024.

“SAC (SouthAfricanCasino.Co.Za) is a go-to resource for most South African online casino enthusiasts. Players know that SAC tests every casino meticulously and they listen to SAC about which casinos are worth their time and which ones are better skipped. Given how important they are in shaping the iGaming market across South Africa, we are elated and proud to have been titled the best no-download casino by SAC this year”, said Punt Casino’s Quality Manager. “This accolade has boosted the morale of our team and we’re now more motivated than ever to continue doing the work and putting out the best games, free spins bonuses, casino features, free bonus no deposit casinos and payment options for our valued members.”, he added.

The operations manager at SAC, Michelle Williams, was happy to hand over the winning title to Punt Casino. “In this day and age, online casino real money players simply don’t have the time to download and install software, they want to be able to play instantly and Punt casino is the best no-download, instant-play casino in the market right now by a long mile. They’ve got the basics right, and they’ve also managed to get all the little details spot on. With a user-friendly interface that is light weight and practical, even a first-timer will feel at ease playing games, depositing funds and withdrawing winnings”, said Williams.

“We’ve looked closely at every nook and corner of the Punt website. Our quality testing team went over their terms and conditions with a fine-toothed comb. In addition to being a fantastic no-download casino with hundreds of entertaining games, Punt casino leaves no stones unturned when it comes to player data security, privacy and responsible gambling features.” William further commented.

Williams also elaborated on how seamless Punt mobile casino is, “Even though there are hundreds of SA-facing no-download online casinos, only a handful are truly mobile optimized. Punt Casino is clearly the pack leader. The mobile site is certainly not an afterthought; it works seamlessly on smartphones and tables across all leading mobile operating systems. Mobile players can access the Punt casino site in seconds using Google Chrome or Safari and pick up right where they left off. Punt Casino is the true hallmark of what a no-download mobile casino should look and feel like in 2024”, added Williams.

Punt Casino’s manager Daniel Miller was quick to acknowledge SAC putting their reputation on the line for Punt“Being the biggest and best online casino guide in SA, SAC sticks its neck out every time it backs an online casino with a title. Being titled “best no-download casino” is a huge vote of confidence from SAC and we appreciate the recognition very much. The onus is now on us to keep the good work going and further improve our site’s standards going into 2024. Thanks to this title, we now have a target on our backs, where other online casinos will be looking to emulate what we’ve done. “We are very excited to enter a new era of online casino gaming and we’ve already got some fantastic enhancement features in the pipeline that I cannot give away details about”.

According to Michelle Williams, South AfricanCasinos.co.za has made it their primary focus to provide South African players with high-quality, secure, and lucrative online gaming. This includes no-download casinos, real money slots games, which are going to be the future of web casino gaming. Gone are the days when you had to download and install an app before you could wager on a game.

Williams reiterated that Punt Casino had won the Best No-download Casino Award for 2024 purely through merit and totally deserve the title. Although Punt Casino is a no-download casino, it does not ignore any of the essentials.

The Punt Casino customer support team is highly-responsive, well-trained and always there should a player have a question or need help. Players can reach out to support staff in seconds thanks to the convenient live chat channel, which is just a click away when playing on PC or mobile.

The post Punt Casino Voted as “Best No Download Casino 2024” by Popular Guide SouthAfricanCasinos.co.za appeared first on European Gaming Industry News.

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