Sports Star and Global Icon Conor McGregor Shakes the Mobile App Game Business With a New Multiplayer Tournament

Beetroot Lab is proud to announce that its latest mobile strategy game: Dystopia: Contest of Heroes, awarded the title of the World’s Best Mobile Strategy game of 2020 by Huawei Europe Editors’ team only 2 months after the global launch on November 18, 2020, is preparing to kick off the world’s largest epic mobile tournament in close collaboration with Conor McGregor, the star of the game. Dystopia: Contest of Heroes was launched worldwide in more than 20 languages on November 18, 2020, in close partnership with the combat sports star and international phenomenon Conor McGregor and Paradigm Sports Management.

This year will mark the beginning of a massive live multiplayer tournament platform hosted by Conor himself. Daily single and duo tournaments will let players win epic in-game prizes, while weekly and monthly tournaments will serve as qualification for the yearly tournament with unforgettable real-life prizes, including signed merchandise, a meeting with Conor McGregor, a Lamborghini, and cash prizes worth tens and hundreds of thousands of dollars.

In addition to the massive worldwide tournament, Conor McGregor breaks the barrier between the worlds by becoming a real playable in-game character in Dystopia, making him one of the few sports celebrities ever to be portrayed in a game while also being a playable character.

Since the worldwide release of Dystopia: Contest of Heroes on November 18, 2020, the game has already achieved massive success and attracted the attention of gamers worldwide. It has been named the Best Mobile strategy game in Europe by Huawei, mentioned in the “Top-5 Games We Love” in the Apple App Store, and featured in the Google Play and Samsung App Stores, and that is just the beginning. Conor McGregor is on his way to achieving the title of the Best Game Award 2021 in the world with Dystopia, and he is not the type that gives up.

“We could not be more excited about this game and this partnership,” said Davis Ziedins, co-founder of Beetroot Lab. “Conor McGregor has signed potentially the most lucrative athlete/celebrity multi-year licensing agreement in the history of mobile gaming. He is a truly global presence, and he will help boost Dystopia into a major success.”

“The multibillion-dollar mobile gaming industry is one we’ve looked to enter with our client and business partner, Conor McGregor. We are looking forward to bringing this engaging and addictive gameplay to both Conor and gaming fans worldwide,” said Kilay Reinfeld, President of Paradigm Sports.

“First, I took over the fight game, then the whiskey game, and I’m now coming to take over the mobile game industry, which I’m all in on,” said Conor McGregor.

Unlike other strategy games, the central element of Dystopia: Contest of Heroes will be global multiplayer tournaments. Players from all over the world will compete for epic in-game prizes and a chance to win tens and hundreds of thousands of dollars. The winner of Conor McGregor’s special annual tournament will receive an autographed Lamborghini and a meeting with McGregor himself.

“The global mobile gaming industry is expected to have a 13.3% year-over-year increase in revenue, reaching $77.2 billion globally by the end of 2020. That makes up 48% of total gaming revenue industry-wide; leaving console, PC, and browser gaming far behind,” Ziedins said. “Based on the monetization data received in the year-long soft launch phase, Dystopia: Contest of Heroes’ potential is estimated revenue is $225 million within 24 months.”

“Beetroot Lab has the team, experience, and infrastructure to maximize Conor’s icon status to global gaming success” added Mark Rooney, Director of Client Services at Paradigm Sports.

“Conor McGregor has conquered the world of the combat sports and the whiskey industry, now it’s time to conquer the mobile gaming industry! We are not here to take part, we are here to take over!” said Ziedins.