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SPORTS BRAND HUMMEL PARTNER WITH FIFA COMMUNITY BRAND

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SPORTS BRAND HUMMEL PARTNER WITH FIFA COMMUNITY BRAND
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Hummel Announced as Official Kit Partner For 2022 FIFA Esports Season

FUTWIZ, the ultimate FIFA community brand with more than a million registered users, today announces their partnership with leading sports and lifestyle brand hummel to become the Official Technical Supplier and Retail Partner for the FUTWIZ FIFA 2022 esports season.

The legendary Danish brand has a proud sports history and is one of the most recognised sports brands in the world, and the FUTWIZ team is excited to be partnering with a true heritage sports & lifestyle brand as Official Technical Supplier and Retail Partner. The new hummel designed kit will be launched along with a range of Team FUTWIZ esports apparel via a brand-new Team FUTWIZ store, which will be operated by The Elite Group.

Dan Bellis, Co-Founder and CEO of FUTWIZ says, “We’re delighted to be partnering with hummel, not only are they a prestigious brand with a rich heritage but from very early on it was clear that hummel recognise the huge potential that FIFA esports offers. We’re looking forward to creating some fantastic bespoke Team FUTWIZ products together with hummel’s innovative design team, along with our shared vision surrounding both physical and digital opportunities we’re naturally very excited to being able to let our community and fans get their hands on the new product range!!”.

CEO Allan Vad Nielsen of Hummel said, “We’re extremely honored to partner with the FUTWIZ Esports team. The new partnership represents another major statement for hummel in the world of esport and underlines the strategic importance of this fast-growing industry. This is also a global partnership with significant potential for further expansion, and we are looking forward to strengthening our association with the sport even further in the coming years.”.

Formed in 2012, FUTWIZ is a FIFA Ultimate Team Community brand featuring player databases, squad builders, packs, drafts, plus its world class FIFA esports team.

The Team FUTWIZ FIFA 20 kit was worn by hundreds of thousands of players and used in tens of millions of matches in FIFA 20, it continues to draw attention from gamers for its good-luck properties, with many fans on social media supposedly drawing great player items when wearing the Team FUTWIZ kit.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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