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Crucial Compliance debuts Business Intelligence platform

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Crucial Compliance
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State of the art business intelligence solution allows operators to negate the need for expansive and expensive data teams

Crucial Compliance is pleased to debut its cutting-edge Crucial Business Intelligence (CBI) platform, allowing operators to negate the need for expansive and expensive data teams via a single, robust platform and service offering.

CBI is a cost-effective and quickly deployable segmentation, modelling, insight and reporting suite designed to be easily overlayed to suit the ever-changing needs of a modern, multi-territory omni-channel iGaming business.

The focus of CBI is to support or negate the need for in-house data teams by delivering industry-leading customer management into an operator’s existing environment. By deploying CBI and working with the Crucial Compliance team, operators can take advantage of unrivalled industry experience.

Crucial’s standardised Data Platform has been designed to contain all areas of business data and it can be populated from any existing business data warehouse or directly integrated into an operator’s key source systems and other data repositories.

This allows for a near out of the box integration with other Crucial Compliance modules including:

Business Reporting: the CBI Reporting module contains a suite of Power BI reports covering all key areas of the business with 25 reports as standard.

Customer Segmentation: the CBI Segmentation module features a set of segmentations designed to understand key behavioural traits and is built to automatically adapt to specific business features.

Predicative Modelling: the CBI Predictive Modelling module expands customer segmentation to provide predictive outputs to help operators understand how players might interact in the future.

CRM Attribution: this module incorporates a range of key variables that impact behaviour to fairly attribute transactions across relevant trackable marketing activity.

Analytics: the Crucial Compliance team has delivered key analytics projects to a wide range of operators and suppliers to streamline costs, drive revenues and provide greater player insight.

Crucial Player Protection: this is a comprehensive compliance suite designed to empower responsible gambling, compliance and AML teams.

Markers Of Harm: Crucial tailors the Markers Of Harm model to each operator to accurately analyse customer behaviour and determine whether each player is at risk of suffering Gambling Related Harm.

CRM Integration: the CBI Data Platform can be seamlessly integrated with any CRM tool to provide enhanced marketing capabilities.

Andy MastersCOO at Crucial Compliance, said: “Crucial Business Intelligence has been designed and developed to provide operators with a solution that is quick to market and at a fraction of the cost of building a data warehouse and BI team from the ground up.

“It offers operators an unrivalled range of models, segmentations and reporting to provide them with a solid foundation for success from day one by targeting customers directly while having a 360-degree reporting view across all business functions.”

“In Crucial Business Intelligence we not only have the right product, but we combine this with the right people to integrate the solution with an operator’s current and future platforms and to also assist them in maximising the potential of the features and tools we offer.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform

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NeoGames S.A subsidiary Pariplay®, the leading aggregator and content provider, has further enhanced its Fusion® platform offering through its latest partnership with Kero Gaming (“Kero”), which will see sports betting options added to the aggregator for the first time.

Kero, a leading supplier of micro betting data feeds, products and services will integrate its full product suite onto the Fusion platform.  The Kero platform allows players to watch, bet and chat by combining dynamic, next-play betting markets, live chat for player socialization and the live stream of any match into a single entertainment destination within the sportsbook.Kero’s micro betting technology is uniquely powered by a recommendation engine that leverages proprietary algorithms to create contextually relevant betting markets that are delivered to players, creating a casino style sports betting experience where players can bet on any individual play or moment throughout the course of every match.

The latest provider relationship boosts the wide variety of content available on the rapidly expanding Fusion® platform into the sports betting sphere as Pariplay® maintains its focus on providing enhanced entertainment value for players in regulated markets worldwide.

The Fusion® aggregation offering features over 14,000 games from more than 150 of the industry’s leading game developers and a suite of back-office conversion and retention tools that enhance player value.

Ashley Bloor, Director of Partnerships at Pariplay®, said: “Our content deal with Kero Gaming Inc.      demonstrates our position as one of the world’s pioneering gaming aggregators and we are thrilled to be welcoming its portfolio onto the Fusion® platform.

“With both parties solidifying themselves as visionary forces in the industry, we are confident the partnership will spearhead success as we branch into new sports betting technologies and will resonate with players globally.”

Tomash Devenishek, CEO at Kero Gaming Inc., added: “We at Kero are continually striving to innovate and enhance the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele lays a solid foundation for this collaboration.

“This partnership represents a significant stride towards delivering exceptional sports betting products globally. We are thrilled to embark on this journey with Pariplay as our partner.”

The post Pariplay® adds Kero Gaming Micro Betting Product Suite to Fusion® platform appeared first on European Gaming Industry News.

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NetBet Casino Joins Forces with Stakelogic

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NetBet and Stakelogic have finalised a collaborative agreement that will bring Stakelogic’s games to NetBet customers in the Danish region.

Despite only being founded in 2014, Stakelogic has quickly established themselves as a major player in the world of online gaming. Their reputation as an industry disruptor has been recognised, with the company being shortlisted for the prestigious categories of Industry Innovation of the Year and Innovation in Casino Entertainment at the SBC Awards 2023.

Among the many games that are available to NetBet Denmark customers as a result of the partnership with Stakelogic are Book of Cleopatra Super Stake Edition, Volcano Deluxe and Bandits Thunder Link.

NetBet Denmark’s PR manager, Claudia Georgevici, said: “At NetBet, we understand the importance of providing our players with as many unique games as possible, to ensure they have the best possible gaming experience. Stakelogic has a library of innovative titles, which makes them the ideal partner to help us expand our offering to our customers in Denmark.”

Players in Denmark are now able to try out these games for themselves when they log in to their NetBet accounts.

The post NetBet Casino Joins Forces with Stakelogic appeared first on European Gaming Industry News.

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PRAGMATIC PLAY EXTENDS PARTNERSHIP WITH VEGANGSTER

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its collaboration with renowned iGaming platform provider Vegangster to include Auto Mega Roulette and other popular Roulette titles.

The deal will further boost the relationship between the two parties, following an initial agreement in 2020 which saw Pragmatic Play roll out its Slots portfolio to the platform provider.

Vegangster, known for its commitment to offering cutting-edge gaming experiences, will now feature Pragmatic Play’s renowned live Roulette games across its prominent online casino brands.

Pragmatic Play continues to power up new possibilities of play in Live Casino, offering traditional table games such as Roulette alongside original and highly immersive game shows and variants.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “This new agreement between Pragmatic Play and Vegangster highlights the strength and success of our Live Casino portfolio, with Roulette and Auto Mega Roulette ranking among our most popular live products.”

Daria Filipska, Head of Sales at Vegangster, added: “We’re constantly seeking to enrich our gaming offerings with top-quality content that resonates with our global audience. Our expanded partnership with Pragmatic Play signifies our commitment to providing players with the best gaming experiences available and we are excited to integrate Auto Mega Roulette and other Roulette titles into our platform.”

The post PRAGMATIC PLAY EXTENDS PARTNERSHIP WITH VEGANGSTER appeared first on European Gaming Industry News.

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