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Rugby’s global expansion increases in Africa

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Rugby’s global expansion increases in Africa
Rugby’s global expansion increases in AfricaReading Time: 4 minutes

 

 

World Rugby’s reach across Africa grew further as Algeria and Burundi became full members of the international federation

Algeria and Burundi achieve full member status of international federation; World Rugby (www.WorldRugby.org) membership stands at 128 countries, including 19 associate members; Both nations will enter Rugby World Cup 2023 qualifying via the Rugby Africa Cup 2021; Rapid growth in African rugby being led by strategic focus on youth and women’s rugby; More than 350,000 registered female players recorded in Africa in 2020, up from 50,000 in 2012.

World Rugby’s reach across Africa grew further as Algeria and Burundi became full members of the international federation following approval at the World Rugby Council meeting, held virtually today.

The African nations were successful after achieving all the necessary criteria and their elevation to full member status sees World Rugby’s membership stand at 128, including 109 full members and 19 associate members.

See full List of World Rugby Member Unions >> (https://bit.ly/3tE9SRP)

The announcement follows the launch of World Rugby’s new Strategic Plan 2021-25 in April, which provides a framework for the continued development and expansion of rugby, supporting unions and regions in building capacity and capability, as the international federation strives to continue the journey towards becoming a global sport for all.

Both the Fédération Algérienne de Rugby and the Federation Burundaise de Rugby are full members of Rugby Africa and have sustainable women’s rugby and development programmes in place as they continue to grow as rugby nations.

Burundi currently has 2750 registered players and has been an associate member of World Rugby since 2004, while Algeria has over 80 men’s and 40 women’s teams and became an associate member in 2019.

Both countries will enter the qualification journey for Rugby World Cup 2023 as they are set to compete in the Rugby Africa Cup 2021. The competition begins with a repechage event in June before the group phase sees four pools of three teams each playing a round-robin tournament at a single venue per pool.

Burundi will compete in the Rugby Africa Cup repechage in Burkina Faso from 5-13 June which also includes Burkina Faso and Cameroon. The winner of the repechage will join Rugby Africa Cup Pool D in Tunisia in July together with Tunisia and Zimbabwe. Meanwhile Algeria will play in the Rugby Africa Cup Pool C in Kampala against Ghana and hosts Uganda from 10-18 July.

The best two teams from each pool qualify for Rugby Africa Cup 2022, which serves as the final round of the Rugby World Cup 2023 qualifier for Africa. The eventual winner of the Rugby Africa Cup in August 2022 will qualify for RWC 2023 as Africa 1, entering group A alongside hosts France, while the runner-up will enter the final qualification tournament for another chance at qualifying.

Increasing the reach and diversity of the international federation’s membership represents a key element of World Rugby’s global growth strategy, ensuring that upon meeting the relevant criteria unions are provided with a framework and support to continue their growth and development as part of the World Rugby family.

World Rugby Chairman Sir Bill Beaumont said: “We are very pleased to welcome Algeria and Burundi as full members, reflecting their commitment and progress in achieving the relevant criteria, thanks to the many talented coaches, administrators and volunteers involved in growing the sport.

“We are dedicated to the sustainable global growth of our sport, combined with strong governance and there is no doubt that Africa is a key region with huge potential for the future development of rugby. Africa is home to the current men’s Rugby World Cup winners and we will continue to work closely with Rugby Africa to ensure we provide emerging unions such as Algeria and Burundi with continuous support and a solid framework to further accelerate the growth of the sport across the region.”

Mr Khaled Babbou, President of Rugby Africa said: “I am delighted to welcome the Burundian and Algerian rugby unions as full members of World Rugby, bringing the total number of African member unions of World Rugby to 20. Rugby in Africa is growing rapidly and our strategic focus on youth and women’s rugby is evidence of this dynamic growth.

“In 2020, we recorded more than 350,000 registered female players in Africa, up from 50,000 in 2012. This is the result of a firm collective commitment from all African unions. I wish to congratulate Mr Albert Havyarimana, President of the Fédération Burundaise de Rugby and Mr Abdelkader Sofian Ben Hassen, President of the Fédération Algérienne de Rugby for their dedication and relentless efforts culminating in this recognition today. Both countries are in the running for Rugby World Cup 2023 qualification for the first time in their history and the entire African rugby family wishes them good luck in this new chapter.”

Albert Havyarimana, President of the Fédération Burundaise de Rugby: “This affiliation was long awaited by all the participants of Burundian rugby and comes as a reward for many years of hard work. From now on, it becomes a rugby legacy for Burundi, that we will seek to preserve and build upon for the development of rugby. It is an unforgettable event for the Fédération Burundaise de Rugby (FBR). Joining the global rugby family will enable Burundian rugby players to develop rugby on all levels.

“Although this recognition comes at a time when the world is going through a difficult situation with the Covid-19 pandemic, we are confident that we will overcome these challenges. Achieving this membership required great effort from all of us and it will now enable us to accelerate our growth. The FBR takes this opportunity to express its appreciation to all companies and individuals who committed themselves to bringing this journey to fruition, including various players and coaches of the clubs and their technical and medical staff.

“This membership, far from being an end in itself, is rather the beginning of a challenge and calls on all of us to step up our efforts to make Burundi Rugby shine at the regional and international levels.”

Sofiane Abdelkader Benhassen, President of the Fédération Algérienne de Rugby said: “This long-awaited membership of World Rugby as a full member will provide us with support in four main areas. It will allow us to accelerate the growth of the game in the country. Secondly, Algeria is currently ranked sixth in the African rankings, and will now come into the world rankings. We will from now on be able to participate in World Rugby’s General Assemblies and have a voice that counts. And finally, with this membership, Algeria can enter the qualification journey for the Olympic Games and the Men’s and Women’s Sevens and Rugby World Cups. I would like to thank Rugby Africa and its President, Khaled Babbou, the Ministry of Youth and Sports, the National Olympic Committee and ACNOA as well as our private partners for their support. And I congratulate all the clubs presidents and founders of Algerian rugby and the entire union staff for their relentless efforts that have led us to this wonderful day.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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Holi Primed For Emerging Markets Via New QTech Games Partnership

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Emerging-markets leader expands its live-games offering with new games from rising star supplier

 QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.

Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.

Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.

Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”

Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”

The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.

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