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Zynga Enters Agreement to Acquire Chartboost

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Zynga Enters Agreement to Acquire Chartboost
Zynga Enters Agreement to Acquire ChartboostReading Time: 2 minutes

 

Zynga Inc., a global leader in interactive entertainment, today announced it has entered into a definitive agreement to acquire Chartboost, a leading mobile programmatic advertising and monetization platform. Along with its talented team, Chartboost brings a global audience of more than 700 million monthly users and more than 90 billion monthly advertising auctions. Together, Zynga and Chartboost possess all the elements of a complete, next generation platform: high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s advertising partners.

Chartboost is a unified advertising platform that includes a Demand Side Platform (DSP) as well as Supply Side Platform (SSP) and mediation capabilities delivered through an SDK solution. By leveraging advanced machine learning and data science capabilities, Chartboost brings together premium inventory, global scale and audience-based targeting to optimize programmatic advertising and yields.

“Chartboost is one of the most dynamic monetization and discovery platforms in mobile, and we could not be more excited to welcome their talented team to our company,” said Frank Gibeau, Chief Executive Officer of Zynga. “By combining Zynga’s high-quality games portfolio and first-party data with Chartboost’s proven advertising and monetization platform, we will create a new level of audience scale and meaningfully enhance our competitive advantage in the mobile ecosystem.”

“We are thrilled to join with Zynga to further build and expand our full stack advertising platform that will serve Zynga and the entire mobile ecosystem,” said Rich Izzo, Chief Executive Officer of Chartboost. “Together, we share a vision of the future where a combined advertising, analytics and content platform will accelerate growth across both of our companies. Zynga already feels like family and an extension of our own company culture.”

Zynga will acquire 100% of Chartboost for approximately $250 million in cash. The final upfront transaction consideration will also include customary closing adjustments and is expected to close in the third quarter of 2021.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Games Global and Videoslots crown latest Mega Moolah™ jackpot winner

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More than €7 million paid out on Absolootly Mad™ Mega Moolah™

Games Global, a leading supplier of online gaming content, has created its latest multimillionaire after a Videoslots player hit the jackpot on Absolootly Mad™ Mega Moolah™, winning an impressive €7,004,235.

Based in Sweden, the winner became the fifth person ever to strike the top Mega Moolah™ progressive jackpot on the Triple Edge Studios title, with the game awarding more than €66 million in total prizes since its release in 2020.

The seven-figure sum is the second biggest prize to drop on Games Global’s renowned progressive jackpot network so far in 2024 and is also Videoslots’ largest ever payout, eclipsing the €3 million plus figure won on Ancient Fortunes: Poseidon WowPot! Megaways™ in 2021.

Absolootly Mad™ Mega Moolah™ is a quirky and colourful Alice in Wonderland-inspired online slot that is packed with crowd-pleasing features including Rolling Reels, a multiplier trail, and the iconic four-tiered Mega Moolah™ progressive jackpot.

Games Global’s long-established jackpot network continues to lead the way in the industry, delivering wins more frequently than any other progressive jackpot offering. In 2024 alone, a win has struck every 14 seconds on average, with over €42 million paid out across 846,000 wins so far this year.

Andy Booth, Chief Product Officer at Games Global, said: “The mighty Mega Moolah™ progressive jackpot has become a staple for slots enthusiasts around the world and continues to excite audiences with its ever-growing portfolio of great gaming experiences and massive win potential. We are thrilled to see another Videoslots player land a top jackpot, reinforcing the reputation of our content library for providing unrivalled opportunities to win big.”

Klas Winberg, Chief Commercial Officer at Videoslots, said: “The Mega Moolah™ jackpot once again shows why it is an institution in our industry, having the ability to award incredible prizes time and time again. We are very happy on behalf of our customer on this historic win, which is the largest payout to date on Videoslots Casino.

“Further strengthening our relationship with Games Global, Mega Moolah™ progressive jackpot games will be prominently featured on MegaRiches, our new jackpot-centric casino brand, which will launch in the UK this summer. We look forward to more momentous wins and shared successes.”

The post Games Global and Videoslots crown latest Mega Moolah™ jackpot winner appeared first on European Gaming Industry News.

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Wedia Group Launches Streamia: A Revolutionary Platform for Casino Streamers

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In an innovative leap forward for the casino streaming community, Wedia Group is proud to announce the launch of Streamia.io, the first dedicated portal designed to empower casino streamers of all experience levels. This groundbreaking platform is set to transform the way content creators engage with casino streaming by providing a streamlined, all-in-one affiliation solution.

Streamia is designed to cater to novice and seasoned casino streamers, offering a seamless interface that integrates multiple affiliation agreements with streaming-friendly casinos. This unique platform allows content creators to manage their collaborations, analyse growth, monitor earnings, and withdraw from a single dashboard, simplifying the complexities traditionally associated with managing multiple affiliate accounts.

Recognising the challenges and growing significance of streaming in casino marketing, Wedia Group has equipped Streamia with tools that enhance efficiency and foster community and collaboration among users. The platform includes access to an exclusive Discord community, where streamers can receive support, share experiences, and inspire each other, further enhancing the streaming experience.

Carl-Henrik Tuwezén, CEO of Wedia Group, commented on the launch: “We understand the hurdles that new entrants face in the casino streaming arena, as well as the complexities experienced by those already established. Streamia is born from our commitment to empowering streamers by providing them with the tools they need to succeed and grow in this rapidly evolving market. We believe casino streaming is not just a part of the future of casino marketing—it is the future.”

Robin Reed, Managing Partner at HappyHour said, “Content creation is a key acquisition channel for iGaming operators. Streamia is poised to transform how content creators engage with casino streaming, ultimately driving growth and enhancing their ability to succeed.”

Streamia’s mission is to democratise the casino streaming process, making it accessible, profitable, and sustainable for streamers across the globe, as well as giving operators a network of streamers in multiple jurisdictions and across multiple languages. The platform’s user-friendly interface ensures that managing streaming activities, from collaboration to cash out, is straightforward and effective.

Streamers interested in joining Streamia can register at streamia.io, where they can immediately start to explore the diverse features and benefits offered by the platform.

The post Wedia Group Launches Streamia: A Revolutionary Platform for Casino Streamers appeared first on European Gaming Industry News.

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Salsa rolls out Air Dice content onto Salsa Gator offering

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Salsa Technology is excited to announce it has signed a new content partnership with renowned Finnish dice game and online casino provider, Air Dice.

Also part of the Air Dice group are the renowned Dice Crafter and Probability Jones studios. Together with Air Dice, each of the brands will now be seamlessly accessible through Salsa Gator. Air Dice studio’s leading title is Mega Top Shot, Dice Crafter’s is Star Shine, and Probability Jones’ is Flaming Bombs.

Each of the studios under the Air Dice group has built a stellar reputation for a diverse and engaging portfolio of games that currently stands at more than 50.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “Air Dice offers an assortment of both classic and groundbreaking games across its three brands that will fit perfectly within our Salsa Gator offering. Our market-leading position in LatAm means these player-centric titles will be given the audience they deserve.”

Air Dice’s Sales Director for LatAM and spokesperson, Rocio Moitino, added: “Absolutely thrilled to share our ongoing growth through the partnership between Air Dice and Salsa! This collaboration truly marks a significant milestone for both companies as we come together to innovate and deliver even more captivating gaming experiences to our customers. I’m eagerly looking forward to what the future holds.”

The post Salsa rolls out Air Dice content onto Salsa Gator offering appeared first on European Gaming Industry News.

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