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Beth.bet Launches AI Horse Racing Prediction Tool

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Beth.bet Launches AI Horse Racing Prediction Tool
Beth.bet Launches AI Horse Racing Prediction ToolReading Time: 3 minutes

 

BRC IT Lab LP has announced the launch of its revolutionary new horse racing prediction system: Beth. This advanced artificial intelligence (AI) system is two years in the making and, so far, its picks have shown an average annual profit of 1,800%.

  • Beth analyses thousands of data points.
  • Simple step-by-step guide to arbitrage betting.
  • Real-time responses and adjustments based on market dynamics.
  • Greater control over betting activity.
  • Two plans; including Beth Free and Beth PRO, with potential returns of 150% per month.

Data-Driven Predictions

Beth.bet is a sophisticated AI program that analyses vast amounts of data in real-time. The system takes into account the latest odds, running conditions, information about jockeys, last-minute changes to a race, and more. Beth then scours a network of leading UK betting sites to find the best odds. It completes this automated arbitrage betting strategy by allowing you to place bets at stakes that suit you.

To increase its accuracy, Beth uses a variety of filters. Known as Beth Filters (BF), these parameters ensure that every horse, even outsiders, is given full consideration ahead of a race. These filters are based on proprietary technology and take into account a wide variety of variables that can change by the second. From odds changes and race conditions to arbitrage, Beth has the power to compute variables in real-time in a way no human could.

This means Beth is able to find underrated runners and outsiders with great odds and a good chance of winning. Betting on favourites is fine, but the returns aren’t always that impressive. Beth can unearth longer odds propositions that, according to the data, have a solid chance of placing and, in turn, providing you with bigger profits.

A Plan that Suits

This AI horse racing prediction tool is designed to be simple and convenient. You not only get full control over your bets but the price you pay per month via two plans:

  • Beth Free – Zero Cost
  • Beth PRO – From £118.99 per month

Beth Free gives you a chance to try the system and test its effectiveness. Once you’ve created an account, you can link her to a bookmaker, set a time period to cover, and see which races Beth predicts correctly.

Beth PRO costs £139.99 per month on a rolling contract basis. Alternatively, you can purchase one of the following bundles:

  • 3 Months Subscription = £132.99 per month (£21 saving)
  • 6 Months Subscription = £125.99 per month (£84 saving)
  • 12 Months Subscription = £118.99 per month (£252 saving)

Beth is also offering up to 70% discount for new customers. All first-time customers that pay on a monthly basis can receive a 50% discount on their first month by using the promo code ASKBETH50. Beth will also be offering select discounts worth up to 70% off subscription prices via Twitter and Facebook. For more on these deals, follow @bethbetofficial on Twitter and @bethbetofficial on Facebook.

All Beth PRO customers can go to the settings tab and customise their stake, the maximum odds they’re willing to accept, the number of bets per race, the minimum odds thresholds, and more. Put simply, you can set the betting parameters you want, visit the workspace tab and see which recommendations Beth has made. From there, you can visit a betting site and place your own bets based on Beth’s advice.

Beth PRO can also be configured to your level of experience. This allows advanced bettors to use more stats and indicators in order to model future situations based on past results. The benefit of this feature is that Beth can compare betting strategies and suggest the best one to use on certain races and with specific betting sites.

Proven Data and Results

Beth was developed by racing fans, for racing fans. She’s always there to help and so is the Beth.bet support team. This advanced AI system is capable of doing things that no human could ever do. Even if you’re an expert, it would be impossible to collate, analyse, and act on all the data like Beth does. The Beth system performs all of its calculations and adjusts to changing conditions in real-time. That means you get racing predictions in seconds rather than hours.

What’s more, it’s possible to get a much greater degree of accuracy. No prediction is ever 100% guaranteed in horse racing. However, with over two years of testing, this AI program has shown possible profits of up to 150% per month, depending on how the user calibrates the tool. This can add up to overall returns of more than 1,800% every year.

Gamble Responsibly

Beth.bet not only provides some of the most accurate racing predictions in the business, it allows users to take control of their betting activity. Users can calibrate the system to suit their betting preferences, stakes, and weekly activity. Beth won’t make the bets for you, but she will offer recommendations based on your preferences.

Beth was created by BRC IT Lab. This team of racing experts knows that information and accessibility matter. Because of that, Beth.bet contains an events calendar, racing results, the latest news stories, betting tips, and much more. All of this means you get access to a complete racing system that allows you to make better bets in a simple, yet controlled way.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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