Latest News
Outright Games hires former CFO of Natural Motion and launches mobile division

Reading Time: 3 minutes
Following a record year of financial growth, the U.K. based games publisher has made key hires at a senior level across finance, HR and production departments and launches the mobile division that will compliment Outright’s portfolio of major kids licensors.
Outright Games, the leading global publisher of kids interactive entertainment today, has announced six new executive hires across the business following on from news about their record 75% year on year financial growth in 2020.
The U.K. based, family-owned video games publisher, has announced the addition of Adam Whittaker, who joins Outright Games as its Chief Financial Officer. This move follows his 11 year tenure at NaturalMotion Games where he grew the company through to the sale to Zynga and continued as part of the senior leadership team for 3 years. Adam brings in-depth knowledge both in scaling tech companies, and in particular mobile games, having launched 14 #1 grossing titles. With Outright Games recording record revenue in 2020, Adam takes responsibility for all financial aspects of the company going forward.
Jon Bishop also joins as Head of Mobile Games to lead the rapidly growing mobile division at Outright Games, as the company looks to bring the most popular IPs in kids entertainment to smart phones and tablets across the globe. Jon brings over 20 years experience in the tech industry, across a range of marketing, gaming and business management roles at Paypal, Funding Circle and Coda Platform. As Head of Mobile Games he will oversee the development and growth of the entire mobile games division, as Outright Games uses its extensive roster of top licensors to become the leading publisher of kids games on mobile.
As the company continues to grow at scale, Mel Kent is appointed as Head of People, with 15 years experience in legal and compliance roles. With a 36% increase in personnel over the past 12 months, Mel is responsible for recruitment, HR, compliance, as well as developing a supportive culture for the fast growing team.
Outright Games is looking to triple their total existing portfolio of 18 titles by the end of 2022, and to meet this goal the company continues to build its production team, with three new hires across the department. Nick Ricks joins as Creative Director, Loz Doyle as Executive Producer, and Chris Rose as Senior Producer all having previously worked at TT Games with decades of experience in the kids’ games market shared between them.
Nick Ricks, Creative Director comments on the new role: “I’ve worked with inspiring and inventive teams, along with some of the world’s biggest IPs for 24 years in both creative and production roles. From small indie studios to global publishers, and across multiple platforms and genres, the thrill of creating unforgettable gaming experiences has always driven me, and is why I’m so excited for this new adventure here at Outright Games.”
Outright Games was established in 2016 by Terry Malham, Terry Malham-Wallis and Stephanie Malham, and is the market leader in publishing top quality licensed kids games from the biggest franchises in entertainment including Jumanji, Transformers, PAW Patrol, Ben 10, How to Train Your Dragon and Adventure Time. After opening offices in Los Angeles, London and Madrid over the past 3 years, Outright Games currently has over 30 projects in development, and is set for another blockbuster year.
This month Outright Games announced record financial growth in 2020. In Q4 alone, they generated £22 million in revenue, an increase of 75% from the same time in the previous year.
Additional Quotes:
“Outright Games has been a pillar in the kids video game sector for years now, and I’m excited to join the team at this pivotal stage of the company’s growth. The industry has gone from strength-to-strength over the past year, and we continue to set the standard for top-quality licensed games for children. I wish I could say I’m more excited than my kids to work on some of these incredible franchises, but that wouldn’t be true!” Adam Whittaker, CFO, Outright Games
“The mobile games industry has been crying out for a trusted brand to bring quality, licensed content to kids. With so much experience and credibility in this space, we are uniquely positioned to lead the production of safe, reputable and high-quality mobile games with some of the biggest names in entertainment. This year alone we are set to reveal a host of exciting new titles, and I can’t wait for what lies ahead of us.” Jon Bishop, Head of Mobile, Outright Games
“It has been incredible to see our growth over the past year, and to welcome so many talented new faces into the business. We’re well on track for another record breaking year, and the team we have built continues to go from strength to strength.” Stephanie Malham, COO, Outright Games
Latest News
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News1 week agoSCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Latest News3 months ago
Announcement: 25th September 2025
-
Latest News1 month ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News3 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
eSports1 month ago
CS:GO Betting Gains Momentum in the iGaming Sector
-
Latest News2 weeks ago
THE 2025 PUBG MOBILE GLOBAL CHAMPIONSHIP GROUP STAGE WRAPS UP WITH LAST CHANCE IN SIGHT
-
Latest News3 months ago
Evolution launches Sneaky Slots — a Bold New Slot Studio
-
Latest News3 months ago
Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner


You must be logged in to post a comment Login