Specializing in mobile app performance marketing, Traffy leverages its expertise to expand global campaigns and maximize ROI for partners.

With more than a decade of experience, the company drives high-quality app traffic in iGaming, Crypto, Fintech, e-commerce, non-gaming apps, and on-demand services. Operating in 30+ countries and generating over 10 million installs annually, it consistently delivers significant performance growth for partners.

The agency provides full-cycle performance marketing — from user acquisition and retargeting to working with major DSP platforms and advanced anti-fraud systems — ensuring campaigns are not only effective but sustainable.

Traffy doesn’t just drive traffic; all campaigns are grounded in deep analytics. The team specializes in fraud audits and detailed work with black and white lists to optimize and scale campaigns efficiently. Every strategy is data-driven, with a focus on LTV, ROI, and user retention. This approach consistently delivers results up to three times higher than those achieved by many competitors.

The company also operates its own creative studio, producing concepts tailored to any format or offer. Recent results highlight the impact of this approach: playable creatives alone increased performance by 40%. The team is also an expert in UGC creatives, producing authentic content that boosts engagement and strengthens user trust.

Traffy continues to strengthen creative localization, test highly effective hypotheses, and scale only what truly delivers results and meets partners’ KPIs. Transparency of processes, data-driven work, and access to unique traffic channels — including the ability to launch APK files in markets where local licensing allows it — provide brands with flexibility that many competitors cannot offer.

Partners choose the agency for its in-app marketing expertise and long-standing transparent relationships with key traffic sources. Exclusive terms with major platforms such as Google, Moloco, Mintegral and Unity provide partners with premium access and additional opportunities for optimization.

“Traffy delivers fast, measurable results. We don’t waste your time on empty metrics — we turn data into decisions that bring customers. Scale more efficiently from day one, together with us,” says Founder Vladimir Stepaniuk.

Looking ahead, Traffy is entering a new phase of global expansion, strengthening its position as a long-term performance partner for strategic clients worldwide. For those ready to scale smarter and grow faster, Traffy will be a reliable partner from day one.

Contact Traffy today to start scaling smarter!

La Imperia, a new all-female esports IP by The Insurgence Gaming Company, will make its competitive debut this month with an online VALORANT invitational tournament running from December 19 to 21, 2025. Designed as a visibility-first platform for women competitors, the event brings together four invited Indian teams for a three-day broadcast competition.

La Imperia marks the inaugural tournament by the Insurgence Gaming Company, a newly founded esports company led by Jasper Shabin, who previously served as a poject manager at Skyesports. Positioning itself as a community-first tournament operator, the Insurgence Gaming Company aims to refocus attention on grassroots competition and long-term ecosystem building at a time when entry-level and women-led esports pathways remain limited.

The tournament will be played in VALORANT and feature a round-robin group stage followed by single-elimination playoffs, culminating in a BO5 Grand Final. All matches across the three days will be broadcast live on YouTube, along with additional watch-parties.

The four invited teams competing at La Imperia include Huntrix, Sin Sisters, Plushie Gang and MyKil. All teams feature all-female rosters, aligning with La Imperia’s positioning as a dedicated women’s esports IP.

Broadcast production for the event will be handled by Momentum Gaming, serving as the official Broadcast Partner. The on-air talent lineup includes Star Tania, Nekroz, Odawg, and Hikari Jane, who will guide viewers through the tournament across all three days.

Beyond competition, La Imperia is also placing emphasis on player well-being. Sattva by Pallavi joins the tournament as the Mental Health Partner, integrating conversations around mental health and holistic wellness into the event’s broadcast and content output. The partnership reflects a growing recognition of sustainability and mental resilience within competitive gaming environments.

Speaking on the launch, Jasper Shabin, Founder of The Insurgence Gaming Company, said: “La Imperia is built to be a visibility platform first. There is no shortage of talent in the women’s VALORANT scene, but there are very few consistent stages where that talent can be seen, supported, and taken seriously. With the Insurgence Gaming Company, we want to return focus to grassroots competition and create formats that players can grow with, not just compete in once.”

The tournament carries an INR 15,000 prize pool, with the primary focus placed on competitive exposure, broadcast quality, and long-term ecosystem value rather than one-off incentives.

With its inaugural edition, La Imperia sets the foundation for a new women-led esports property in India—one that combines structured competition, professional broadcast standards, and a community-first philosophy.

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FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue

FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.

Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.

The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.

“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”

FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.

The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.

The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.