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FACEIT hires new Commercial Strategy Lead from Formula 1

Published

3 years ago

April 26, 2021

George Miller

FACEIT hires new Commercial Strategy Lead from Formula 1

Reading Time: 3 minutes

Leading competitive platform for online multiplayer games, FACEIT, are pleased to announce the appointment of Giulia Zecchini as Commercial Strategy Lead. Giulia makes her move into the esports and gaming industry joining FACEIT from Formula 1, where she was the manager of the Commercial Business Intelligence team and Nielsen Sports. Giulia’s new role within the Commercial Strategy team will focus on developing FACEIT’s unique sponsorship and advertising offerings, both from a Platform and Content integration side, to create engaging partnerships for brands and community members alike.

Giulia will bring her extensive experience in Behavioural Science within the sports industry, including researching and analysing consumer behaviour trends as well as advancing grassroots level participation in brand activations through the use of big data and fan knowledge to FACEIT. By using her research and data analytics background, she is also able to tell stories through data, to show the potential of the FACEIT fanbase, and how effectively they could work with a brand.

Prior to her role at FACEIT, Giulia managed the Commercial Business Intelligence team at Formula 1, working with some of the biggest brands in sports including Rolex, Heinken and DHL. This entailed conducting research on different industries, brands and opportunities that are out there for potential global partnerships within the sport.

At Nielsen Sports, she managed football clubs with the likes of Manchester City, Arsenal and Chelsea as well as the Premier League, delivering sponsorship strategy insights and asset valuations across TV, Digital and Social. Through these processes, Giulia is well equipped to give context to the values and develop trends globally as well as in discrete media markets.

Giulia will be pivotal in connecting brands with the unique FACEIT product offering. With 20 million users spending an average of 40 million hours a month on the competitive gaming platform, FACEIT provides access to some of the most comprehensive and valuable data in the industry. The depth and volume of data FACEIT offers is unique within esports, and means partners have a clear understanding of the impact their campaigns are having and a clearly measurable return on investment on any budget spent.

Giulia Zecchini, newly appointed Commercial Strategy Lead at FACEIT comments: “I am thrilled to be joining the FACEIT team as Commercial Strategy Lead. I’m excited to be transitioning from the traditional sports world to the booming esports and gaming space, especially as we are constantly seeing huge mainstream brands and incredible partnerships being explored within the industry.

“As the general consumer and fan base for esports and gaming is continuing to grow and expand at an exponential rate, developing the perfect sponsorships and creating engaging partnerships is essential to FACEIT’s ongoing excellence within their platform and throughout the pro level competitions.”

Michele Attisani, Co-Founder and CBO of FACEIT comments: “We are very excited and proud to announce Giulia as FACEIT’s new Commercial Strategy Lead. Her experience and background within the sports and entertainment world will be invaluable in exploring our current and new sponsorship and advertising offerings as well as helping to connect and create engaging partnerships for brands and our community members alike.

“At FACEIT, we are constantly looking and thinking about how we can expand our commercial offerings to both our community and partners. It’s very important for us to find the perfect balance between both worlds and with Giulia’s impressive background in sports and mainstream brands, we believe she will be able to bring the best practices from the sports industry to the company. We are looking forward to her being able to help support us in all aspects of the business in terms of the platform and various tournaments FACEIT operates.”

Latest News

DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy

Published

2 hours ago

May 20, 2024

George Miller

Reading Time: < 1 minute

DigitalEjis, the pioneering software development company in responsible gaming, and Exalogic, Italy’s premier gambling platform provider, have joined forces in an exciting partnership.

This collaboration marks a significant milestone in the Italian gaming landscape when it comes to upgrading responsible gambling practices and addiction prevention.

Predictive Software for Safer Gaming

DigitalEjis has developed an unparalleled software solution that predicts the onset of gambling addiction before a player places their first bet. Unlike existing tools that identify addiction once compulsive behavior is already underway, DigitalEjis’ predictive software enables operators to customize the betting experience for each customer from day one. By doing so, operators can offer their players the safest and most entertaining environment possible.

Exalogic’s Role in the Partnership

Exalogic, renowned for its robust and reliable gambling platform, has chosen DigitalEjis as their only partner for predictive and antiaddiction product. This strategic alliance ensures that responsible gaming practices become an integral part of the Italian gambling landscape.

Embracing the Italian Market

Dr. Ian McLoughlin, Founder and CEO of DigitalEjis, expressed his enthusiasm: “It’s great to see how wholeheartedly the Italian market has embraced DigitalEjis through this agreement with Italy’s number one platform provider and value-added services partner to the gambling industry.” This collaboration positions DigitalEjis as a first mover in the Italian territory.

Responsible Gambling at the Core

Italy’s new decree on gambling, particularly Article 14, underscores the importance of responsible gaming. The Decree focuses on protecting players from the onset of gambling addiction also adopting software empowered by Artificial Intelligence. DigitalEjis’ product aligns perfectly with this initiative, providing accurate predictions and personalized protection for players.

The post DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy appeared first on European Gaming Industry News.

Latest News

Welder racks up over $69,000 from three back-to-back online casino wins

Published

2 hours ago

May 20, 2024

George Miller

Reading Time: 2 minutes

A 60-year-old welder has netted $69,850, following three consecutive victories at WinSpirit Casino.

“I’ve had some fantastic wins. The best ones were $26,550 and $25,300 during the bonus game,” the man shared.

The lucky winner, who decided to remain anonymous, caught luck by the tail in the Diamonds Power: Hold & Win slot.

“When I play, I follow a strategy. I start with bets of $5-10 and increase them after a few wins,” he said.

Following a string of consecutive wins, the man reached a $50 bet, which ultimately led to his coveted winnings.

“$50 spins go through my finds quickly, but if you get the bonus, the payoff is unbelievable,” the man added.

Diamonds Power: Hold & Win is a 3×3 slot by Playson featuring four fixed jackpots and a unique Hold & Win feature. The game offers a maximum win of 5,150 times the initial bet per round.

To celebrate his success, the man decided to dine at a local casino restaurant with his wife, with whom he had shared 27 years of marriage

“During dinner, we came up with the idea to test my winning strategy again, so we opened the familiar WinSpirit page on my phone,” he laughed.

The fortunate player stumbled upon WinSpirit Casino accidentally while searching for an online platform to enjoy slot games.

“During my search, I tried a few online casinos. But WinSpirit stood out for its ease of use and quick verification process,” he said.

The casino offers its new players a 100% bonus up to 200 USD+ 100 Free Spins and a 200% bonus up to 200 USD on their first and second deposits respectively.

The man also noted that the main reason he plays at the casino is to have fun.

“I play for fun. And big wins… They are like a pleasant bonus that you get while enjoying your pastime.”

The self-employed welder is living a peaceful life, enjoying outdoor activities like fishing, hunting, camping, and motocross biking.

The post Welder racks up over $69,000 from three back-to-back online casino wins appeared first on European Gaming Industry News.

Latest News

Skyesports Championship 2024: Counter-Strike 2 unveiled with $200,000 Prize Pool, Global Teams, and LAN in India.

Published

3 hours ago

May 20, 2024

George Miller

Reading Time: 2 minutes

Skyesports, a premier global IP builder for gaming and esports, has announced the return of its longest-running esports IP, the Skyesports Championship, for its sixth edition in 2024. The Counter-Strike 2 esports tournament in the Skyesports Championship 2024 will feature an impressive prize pool of $200,000.

Teams from around the world will converge in India for an intense on-ground event to compete for the prestigious title. The Skyesports Championship 2024: Counter-Strike 2 Main Event is set to happen from July 23 to 28 in India with eight teams competing for the title. Five of these will be directly invited while two will secure their slots through the Europe and India Qualifiers, respectively. The final slot is reserved for the champions of the previous Skyesports Counter-Strike 2 tournament, the Skyesports Masters 2024.

The list of teams is as follows:
● Aurora Gaming: Serbia (Skyesports Masters 2024 champions)
● Mongolz: Mongolia
● BetBoom: Russia
● Eternal Fire: Turkey
● Furia Esports: Brazil
● TBD (5th invited team will be announced at a later date)
● EU Qualifier Champion: TBD
● India Qualifier Champion: TBD

Commenting on the Skyesports Championship 2024 Counter-Strike 2, Shiva Nandy, Founder and CEO, Skyesports, said, “The Skyesports Championship has been our premium IP which was founded in 2018 as a regional esports tournament in Chennai. Now, after five continuous editions, the tournament is back for its sixth year and is bigger than ever featuring the top teams from around the world in the Counter-Strike 2 esports tournament. Due to unfortunate circumstances, we couldn’t host the Skyesports Masters as a LAN in India. This time, however,we are thrilled to bring some of the world’s most distinguished Counter-Strike 2 teams to the Skyesports Championship 2024 Main Event.

Details for the India and Europe Qualifiers will be announced soon. The Skyesports Championship 2024 is the third tournament in the Skyesports $1 million Counter-Strike 2 esports roadmap. Earlier this year, Skyesports successfully hosted the Skyesports Grand Slam in Pune, India, and the Skyesports Masters.

Furthermore, the Skyesports Championship 2024 is a multi-game esports IP. Besides the Counter-Strike 2 tournament, the IP will feature several other gaming titles catering to different gaming communities. These will be announced at a later date.

The post Skyesports Championship 2024: Counter-Strike 2 unveiled with $200,000 Prize Pool, Global Teams, and LAN in India. appeared first on European Gaming Industry News.