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Award-winning supplier set to launch slots across Rank Group’s online brands

Playson, the fast-growing digital entertainment supplier, has tightened its grip on the UK market through a deal to supply its renowned games portfolio to UK operator Rank Group.

The partnership with one of the market’s leading operator groups follows a strong year of growth in the market. As part of the agreement, Rank Group will now have access to Playson’s leading titles including Coin Strike: Hold and Win, Royal Coins 2: Hold and Win and Energy Coins: Hold and Win.

Founded in 1937, Rank Group has grown to become the largest casino operator in Great Britain with leading brands Mecca and Grosvenor under its umbrella.

Playson continues to strengthen its European footprint and the latest integration, which is being made via Pariplay’s Fusion platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.

Paul McInnes, Sales Manager at Playson, said: “We are thrilled to enjoy further growth in the UK with this major partnership and continue to offer our unparalleled array of slots to players across Europe.

“We are confident that with Rank Group’s significance presence in the market, combined with our stimulating and graphically driven slots, this latest partnership will deliver business growth for both organisations.”

Nolan Frendo, Casino Games Manager at Rank Group, said: “Playson’s slots are in high demand across the UK and Europe, and we are delighted to integrate a selection of their games across Rank Group’s iconic brands.

“We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”

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GameOn expands service offering to provide outsourced highly experienced marketing services

GameOn, the industry’s most prominent B2B PR agency, has today announced the launch of a new division, which will provide companies with access to a highly skilled team of marketing experts, to help create and accelerate their global marketing strategies.

The new division will be headed up by Alex Wilson, previously Head of Marketing for Microgaming and latterly Apricot Investments and will be working with clients to offer a wide range of services including multi-national brand management, the creation and implementation of sales driven marketing, corporate and product communication strategies. She will also be working with clients on employee branding and engagement, organisational transformations, market research and managing digital acquisition, affiliate, PR and creative functions.

Commenting on Alex’s appointment to the business, Sarah Blackburn, co-founder of GameOn, said: “I’ve had the privilege of working with Alex for the last couple of years and seen first-hand her extraordinary aptitude to implement the most effective marketing strategies across multiple brands.

“Together we identified a gap in the market to offer companies at all levels, an opportunity to provide an experienced team of marketing professionals, that is both cost effective and supported by the entire GameOn team.”

Alex Wilson, Head of Marketing Division said: “I’ve thoroughly enjoyed my time working in an industry that is constantly innovating and evolving and I’m excited to start this next phase of my career.

“There are so many businesses in our industry that could benefit from a service that provides a high level of expertise, on a flexible working basis, and that doesn’t require the same level of investment that recruiting someone on a full time basis would incur. I’m really excited and can’t wait to get started.”

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Social live streaming product now available to operators via state-of-the-art platform provider and content aggregator

Vegangster, the trusted platform partner and content aggregator, has joined the Livespins revolution to give its operator partners access to one of the most socially charged online casino experiences in the market.

Under the breakthrough partnership, Vegangster’s customers can now add Livespins to their casino lobbies, allowing them to tap into the huge demand for slot streaming.

The award-winning Livespins allows players to not only watch streamers fire up the reels on blockbuster slots from top-flight providers such as No Limit City, Evolution and Relax Gaming, but they can also get involved by betting together with the streamer.

If the streamer wins, they win. But even if the spin doesn’t result in a win, players are guaranteed a fun, social experience. The innovative bet behind system creates a group bet and shared player journey with plenty of social interaction.

Not only can the players chat with the streamer and each other throughout, but they can also drop reactions, emojis and gifs. There really is no other casino experience like it, and that’s why Livespins has taken the industry by storm.

Because Livespins sits within the casino lobby, players are offered all of the protection tools required under the operator’s local and international licences and this in turn means online casinos can leverage the huge popularity of streaming while being fully compliant.

The integration with Livespins is a major boost for Vegangster, further positioning it at the cutting edge of platform and content provision.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “We are always looking to spread the Livespins revolution further and this partnership with Vegangster allows us to do just that.

“It works with some most exciting online casino brands in the space right now, and these brands will absolutely benefit from being able to offer their players slot streaming experiences for the first time.

“But Livespins takes this to the next level, with players getting directly involved in the action via our innovative bet behind system. This is a great deal for us, for Vegangster and players around the world.”

Daria Filipska, Head of Sales at Vegangster, added: “We go to great lengths to bring the best content and new products to our platform so that our operator partners can stay ahead of the game. In Livespins, we have a truly unique product that allows operators to tap into the huge demand for casino and slot streaming.”