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Sportium Takes Ownership of Marca Apuestas

George Miller
April 21, 2021
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Sportium, the sports betting unit of Grupo Cirsa, has reached an agreement with Spanish news publisher Unidad Editorial SA to take control of the Marca Apuestas (MarcaApuestas.es) sportsbook brand.

Marca Apuestas serves as the sports betting subsidiary of Marca (Marca.com), Spain’s highest-selling daily sports newspaper and highest coverage online news portal.

Spanish business news source Merca2.es reports that Sportium has taken ownership of “Unidad Editorial Juegos,” the registered business operating the Marca Apuestas brand.

Meanwhile, Spain business registry has notified that Sportium Chief Executive Alberto Eljarrat and CIRSA Digital Director Mikel Lopez de Torre have been incorporated as general secretaries of the business replacing Unidad Editorial executives Nicola Speroni and Stefania Bedogni.

Further ownership changes have seen Marca Apuestas’ DGOJ online gambling licence transferred to “Bet on Red Digital,” a new subsidiary of Sportium.

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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