Want to increase your FTDs? Mr-Gamble analyzed over 600 casinos and 200,000 clicks. Here’s how you can turn clicks into conversions. - Eastern European Gaming - News - Interviews - Legal Market Updates - Premium Reports - Events - Directory
Reading Time: 2 minutes First-time deposit (FTD) conversion is a commonly used customer acquisition metric in the iGaming industry. It is calculated by dividing the number of unique visitors to a site by the number of first-time deposits. The click-to-conversion rate gives a strong indication of the effectiveness of a casino’s CRM processes. Hence, it […]
George Miller
