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Gamecity Hamburg is growing: Two new hires for the initiative’s communications team


PR Manager Johannes Klockenbring and Project Assistant Helen Krüger join Gamecity Hamburg in its mission to support, connect and promote Hamburg’s vast games industry ecosystem. Gamecity Hamburg is part of the public agency Hamburg Kreativ Gesellschaft and serves as the city’s contact point for games funding and networking-building in the gaming sector. Its main activities consist of the programs Prototype Funding and Games Lift Incubator as well as a range of public, industry, educational and networking events. For this year, Gamecity Hamburg’s focus will also be developing digital opportunities for exchanging ideas and networking, as well as international location marketing.
As PR Manager Johannes Klockenbring strengthens Gamecity Hamburg’s communications team. Previously, he was Strategy Consultant for Hamburg-based communications agency “Zum goldenen Hirschen” advising companies and organizations from the media, financial and public sectors on strategic brand and communication issues. Until 2019, he was also responsible for communications and marketing of Green Juice Festival GmbH, a music festival promotion company, which he co-founded. Johannes studied media studies and media management in Cologne as well as cultural management in Hamburg.
“I’m excited to support Gamecity Hamburg in increasing the visibility of Hamburg’s game industry and highlighting the opportunities Hamburg offers to companies, startups, and developers. I’m especially motivated by my professional interest in creative industry and digital culture as well as my liking for immersive story-games and lovingly designed indie games”, Johannes Klockenbring explains his switch to Hamburg Kreativ Gesellschaft.
Helen Krüger completed a dual university program in media management in cooperation with publishing house Edel Germany and subsequently expanded her experience in a role as Junior Marketing Manager for Edel. For Gamecity Hamburg she provides comprehensive insights from the home entertainment and publishing industry and now actively supports the team as Project Assistant. Currently, Helen is completing her master’s degree in Information, Media and Library at Hamburg University of Applied Sciences (HAW Hamburg).

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Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe
Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
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The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
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Gamzix gains data-driven marketing advantage with First Look Games partnership
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner
GameScanner is an innovative AI-driven tool designed to detect and prevent problem gambling behavior. By employing artificial intelligence and neuroscientific insights, GameScanner offers real-time monitoring and proactive intervention, ensuring that players enjoy a gaming environment that prioritizes their well-being.
Robert Bakkers, Lead Responsible Gaming at Hommerson Online Casino, expressed his enthusiasm for the partnership: “Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”
Rasmus Kjaergaard, CEO of Mindway AI, commented: “We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”
This partnership underscores a mutual dedication to fostering a safer, more enjoyable gaming experience for all players. By integrating GameScanner, Hommerson Online not only enhances its player protection measures but also strengthens its reputation as a leader in player-focused casino gaming.
The post Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner appeared first on European Gaming Industry News.
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