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Gaming Americas Weekly Roundup – April 5-11
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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.
Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.
Latest News
Scientific Games has launched Mural cabinet, the most visually dramatic gaming cabinet in the company’s range of industry-leading products. The Mural cabinet captures the imagination with its stunning dual 55-inch, 4K resolution curved display, immersing the player in the game and creating an eye-catching attraction on the casino floor. Following the successful launch of Kascada, the next generation of the top-selling TwinStar J43 cabinet, the Mural cabinet’s massive display takes the evolution of Scientific Games’ cabinet building prowess a step further.
Sinclair Broadcast Group and Bally’s Corporation have formally rebranded Sinclair’s regional sports networks as Bally Sports. The rebrand comes on the heels of the November 2020 announcement of the enterprise-wide, long-term strategic partnership between Sinclair and Bally’s.
Scientific Games has launched its online iLottery subscription programme, Subscription Spot, for its longtime Canadian customer, Western Canadian Lottery Corporation. Subscription Spot is available via the WCLC website and is the first instance of a true digital offering for players, allowing the online purchase of lottery games and creating a pathway to digital modernisation with a larger online presence for the lottery.
New Partnership
BetMGM has become an official gaming partner of the Detroit Tigers under the terms of a multi-year sponsorship agreement. Highlights of the sponsorship deal include BetMGM branding on scoreboards throughout Comerica Park, fan-focused promotions, integrated social media content and more.
New Acquisition
Simplicity Esports and Gaming Company has acquired the assets of a gaming centre previously owned by a PLAYlive Nation franchisee in Vancouver. The gaming centre was originally opened in 2013 and has a database of over 17,000 unique customers. The venue is expected to reopen in mid-April.
Compliance Updates
The Brazilian authorities have launched an inquiry aimed at banning loot boxes in the country, on the recommendation of the National Association of Child and Adolescent Defence Centres. The association argued that randomised monetisation mechanics are a form of gambling, which is illegal in Brazil. The inquiry targets companies that sell loot boxes, including Activision, EA, Konami, Nintendo, Riot Games, Ubisoft, Tencent and Valve. If the ban is approved, Brazil could fine violators up to $706,000 per day.
The state of New York has announced it approved a budget for its fiscal year 2022 that would allow for legal online wagering in the state for the first time. Further reporting from the Action Network and the Buffalo News indicates the plan to implement online sports betting will be some form of a limited-operator model that has been championed by New York Gov. Andrew Cuomo. The Governor said he wants to run the state’s sports betting industry through the New York Lottery, which is run by the government.
Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
Experience the glitz and the glamour from the studio known for redefining slots in their Art Deco era of 6×7 slot called Big Bucks Deluxe – where Megapots™, Megaways™, and Mega Wins Collide!
Drenched in dazzling visuals and driven by 117,649 Megaways™, Big Bucks Deluxe invites players into a world of opulence, where shimmering Coins, soaring multipliers, and colossal jackpots keep the action at a fever pitch.
With its latest groundbreaking innovation, Megapots™ where Mini, Midi and Mega Megapots™ sit above the reels and showcase random prizes that change with every spin but can only be awarded when the Hold and Spin feature triggers. This happens when you land six or more Coins in any position. This transforms each symbol into its own reel with prizes, multipliers—or Megapots™ themselves—up for grabs.
If players collect three matching Megapots™ symbols you unlock your jackpot and if every reel reveals a Coin symbol, the Hold & Spin ends with your total bonus prize doubled for the ultimate reward – a jaw-dropping crescendo to the feature.
In the Free Spins, Coins that don’t trigger Hold and Spin stay locked for one spin, turning every spin into a slow-burn suspense thriller with sky-high reward potential. Every new Coin resets your respins, and if the entire grid fills, your total prize is doubled.
But that’s not all…
Land three or more Brilliant Golden Stags to unleash 12 dazzling Free Spins with two extra spins for every triggering Scatter beyond the three. During Free Spins, every Coin ramps up your win multiplier—limitlessly!
While the Free Spins play out, the excitement soars as the win Multiplier starts at 1x and then climbs higher with every Coin that appears. If the Hold & Spin feature isn’t triggered, each Coin stays locked in place to build anticipation for the next spin.
Of course, there’s the Bonus Buy™ to buy your way into the feature and dive straight into the action by unlocking the Hold & Spin feature for 35x your bet or unleash 12 exhilarating Free Spins for 100x your bet.
With high-volatility and flexible RTP settings up to 96.26%, Big Bucks Deluxe is built to thrill both new players and high rollers alike. Available on all platforms, in 30+ languages, and designed with sleek HTML5 responsiveness, this is a slot that performs as beautifully as it looks.
Nik Robinson, CEO, at Big Time Gaming, said: “Big Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapots™. We are raising the curtain on a new era of jackpot gameplay — glamorous, electrifying, and undeniably BTG. This is a game that’s all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.”
“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”
The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
Latest News
Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner
GameScanner is an innovative AI-driven tool designed to detect and prevent problem gambling behavior. By employing artificial intelligence and neuroscientific insights, GameScanner offers real-time monitoring and proactive intervention, ensuring that players enjoy a gaming environment that prioritizes their well-being.
Robert Bakkers, Lead Responsible Gaming at Hommerson Online Casino, expressed his enthusiasm for the partnership: “Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”
Rasmus Kjaergaard, CEO of Mindway AI, commented: “We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”
This partnership underscores a mutual dedication to fostering a safer, more enjoyable gaming experience for all players. By integrating GameScanner, Hommerson Online not only enhances its player protection measures but also strengthens its reputation as a leader in player-focused casino gaming.
The post Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner appeared first on European Gaming Industry News.
Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe
Gamzix gains data-driven marketing advantage with First Look Games partnership
Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner
GIANTX wins Madrid’s heart during a historic weekend for European esports
Team Vitality crowned Champions of Intel Extreme Masters Melbourne 2025, securing the ESL Grand Slam
Vlad-Cristian Soare Appointed as the New President of Romania’s Gambling Authority (ONJN)
Spinmatic accelerates growth in Greece with N1 Casino
Construction of Japan’s First Integrated Resort with a Casino Begins
Rickard Vikström Named European CEO of the Year in the Hosting Industry
SYNOT Games and R. Franco Digital Announce Strategic Partnership to Improve Casino Engagement
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