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Gaming Americas Weekly Roundup – April 5-11

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Scientific Games has launched Mural cabinet, the most visually dramatic gaming cabinet in the company’s range of industry-leading products. The Mural cabinet captures the imagination with its stunning dual 55-inch, 4K resolution curved display, immersing the player in the game and creating an eye-catching attraction on the casino floor. Following the successful launch of Kascada, the next generation of the top-selling TwinStar J43 cabinet, the Mural cabinet’s massive display takes the evolution of Scientific Games’ cabinet building prowess a step further.

Sinclair Broadcast Group and Bally’s Corporation have formally rebranded Sinclair’s regional sports networks as Bally Sports. The rebrand comes on the heels of the November 2020 announcement of the enterprise-wide, long-term strategic partnership between Sinclair and Bally’s.

Scientific Games has launched its online iLottery subscription programme, Subscription Spot, for its longtime Canadian customer, Western Canadian Lottery Corporation. Subscription Spot is available via the WCLC website and is the first instance of a true digital offering for players, allowing the online purchase of lottery games and creating a pathway to digital modernisation with a larger online presence for the lottery.

New Partnership

BetMGM has become an official gaming partner of the Detroit Tigers under the terms of a multi-year sponsorship agreement. Highlights of the sponsorship deal include BetMGM branding on scoreboards throughout Comerica Park, fan-focused promotions, integrated social media content and more.

New Acquisition

Simplicity Esports and Gaming Company has acquired the assets of a gaming centre previously owned by a PLAYlive Nation franchisee in Vancouver. The gaming centre was originally opened in 2013 and has a database of over 17,000 unique customers. The venue is expected to reopen in mid-April.

Compliance Updates

The Brazilian authorities have launched an inquiry aimed at banning loot boxes in the country, on the recommendation of the National Association of Child and Adolescent Defence Centres. The association argued that randomised monetisation mechanics are a form of gambling, which is illegal in Brazil. The inquiry targets companies that sell loot boxes, including Activision, EA, Konami, Nintendo, Riot Games, Ubisoft, Tencent and Valve. If the ban is approved, Brazil could fine violators up to $706,000 per day.

The state of New York has announced it approved a budget for its fiscal year 2022 that would allow for legal online wagering in the state for the first time. Further reporting from the Action Network and the Buffalo News indicates the plan to implement online sports betting will be some form of a limited-operator model that has been championed by New York Gov. Andrew Cuomo. The Governor said he wants to run the state’s sports betting industry through the New York Lottery, which is run by the government.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tequity and iBankroll forge strategic partnership

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.

The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.

By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.

Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.

With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.

The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.

Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”

Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”

The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.

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ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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