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NSoft’s Betting Terminal BackOffice – an irreplaceable admin tool

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5 years ago

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NSoft’s Betting Terminal BackOffice – an irreplaceable admin tool
NSoft’s Betting Terminal BackOffice – an irreplaceable admin toolReading Time: 3 minutes

 

The other side of SSBTs: NSoft’s Betting Terminal BackOffice – by Dario Šaravanja, Product Manager at Seven Sportsbook Platform 

Self-Service Betting Terminals, or simply SSBTs, are well known in the global betting industry for ages.

With the advancing technology and fresh ideas, SSBTs are constantly upgrading, and the betting operators have recognized their potential.

SSBTs are not just for punters

Betting terminals are considered to be a critical asset for enriching the offering, hence diversifying monetary streams. They are not necessarily bound to the specific premises. This feature makes betting terminals perfect for extensive punter outreach even outside of betting shops.

Having said that, there is one aspect of betting terminals that is often overlooked. We are talking about the administration here: how betting operators keep track of daily operations. In other words, what closes the gap between SSBTs, punters, operators and management? Our answer to that question is Terminal BackOffice, and NSoft’s clients seem to love it.

Closing the gap

Terminal BackOffice, abbreviated as TBO, is an integral part of the NSoft software for betting terminals. It stands as a “behind the scenes” application punters are unaware of, dedicated to making life easy for the operators and management. Think of daily transactions, processed tickets, terminal reports, operator shifts and access cards, terminal’s hardware configuration, maintenance mode, billing information per terminal, balance recovery, and much more. All of those things are part of the terminal back office.

Betting Terminal BackOffice system has been made with all of the users in mind. We improve the system constantly in alignment with the rest of our software solutions and clients’ needs, ensuring nothing is left out.

NSoft’s global expansion confirmed the importance of such functionalities regardless of where the clients come from or where they locate SSBTs. Reasons are various yet mutually shared – common pain points include the complexity of managing terminal operations, diverse hardware, lack of per terminal insight and low sense of managing. TBO tackled those issues by leveraging software solutions for providing insight into each SSBT at any time from anywhere (physically or remotely), providing a supreme sense of management, as well as balancing technical complexity and ease of use.

A must-have for a land-based business

Terminal BackOffice comes with NSoft’s sports betting platform – Seven. The system is independent of the SSBTs’ brands meaning it is robust enough that can be a part of the  STARK’s terminals – NSoft’s hardware unit – or any 3rd party terminals running Seven platform.

TBO offers content in accordance with allowed permissions for each operator or manager. This business logic ensures operational safety as responsible managers can neatly set permissions for their personnel from the permission pool.

Content and related actions are visually organized per domain for smooth navigation. Domains include Card Operations, Tickets, Wallet, Billing, Reporting, Options and Settings.

  • Card Operations section incorporates management of operator cards and their holders. Cards can be used for faster log-in inside TBO via card readers.
  • Tickets section offers the creation of vouchers and a view of processed tickets on the SSBT per each active product, with options to check their statuses, print copies, cancel or pay them out.
  • Wallet and Billing domains consist of different wallet types, such as operator and terminal wallets. It is a collection of money flow information, shift management, SSBT transfers and transactions, billing details and billing profit information.
NSoft Terminal BackOffice Wallet

Consists of different Wallet types

  • Reporting provides different types of reports, from profit, balance to turnover. Depending on the nature of the report, data is sorted per product and/or in total.
  • Options and Settings wrap up various hardware/software options regarding connected peripheral devices, such as money acceptors, printers and scanners, touchscreen calibration, theme settings, landing page and service mode of betting terminals.
NSoft Terminal BackOffice Options

Options -overview

Besides mentioned functionalities, TBO also incorporates the logic of safe balance recoveries after power loss or similar unwanted events.

A reliable system to meet customer-first philosophy 

Terminal BackOffice is a backbone of betting operators’ day-to-day business activities when it comes to this channel. The front: flashy design, a wide range of games, simple UX together with the quality hardware is incomplete without a simple management interface. The betting operators, and any business really, nurture the philosophy: customer first. In order to meet this goal, the operator has to have a strong reliable system to keep things run smoothly.

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George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

5 hours ago

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December 11, 2025

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Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026 appeared first on Gaming and Gambling Industry Newsroom.

Continue Reading

Latest News

Boomerang Partners has been included in 3 prestigious industry Awards, which will be presented in January 2026

Published

5 hours ago

on

December 11, 2025

By

Boomerang Partners, a global Affiliate Gambling & Betting Marketing Agency, starts 2026 with participation in the largest industry awards. The company has been included in the shortlists of several prestigious nominations, notably the International Gaming Awards (IGA), European iGaming Awards, and Global Gaming Awards EMEA. Winners will be announced during the iGB and ICE Barcelona 2026 exhibitions, which will take place from January 19 to 21. Boomerang Partners will participate in the event with its booth, 81-L10.

For Boomerang Partners, this marks a record number of nominations that the company has been included in. Here are the awards it’s competing for:

International Gaming Awards:

  • Affiliate Marketing Campaign of the Year
  • Charitable Community Award (Golden Boomerang Awards – Charity)

European iGaming Awards:

  • Charity Award (Golden Boomerang Awards – Charity)
  • Affiliate Company Of The Year
  • Best Live Event Marketing Campaign (Golden Boomerang Awards)

Global Gaming Awards – EMEA 2026:

  • Affiliate Program of the Year

What’s next

Boomerang Partners will celebrate its fifth anniversary in 2026. The company is approaching this date at the peak of its effectiveness. Its inclusion on shortlists of prestigious awards is a testament to its recognition in the market. Experts have noticed Boomerang’s successes and recognize the contribution the company makes to the industry’s development. It feels strong enough to win most awards and is focused on achieving new milestones on the path to becoming the best sports-focused affiliate program in the world.

Currently, Boomerang Partners has over 3,000 affiliate partners and 13+ brands in its client portfolio. The company is the Official Regional Partner of AC Milan, and the second year of collaboration began in the summer of 2025. In 2024 and 2025, it held a global annual tournament for affiliate teams, the Golden Boomerang Awards. In fall 2025, the Golden Boomerang League, its first sports traffic tournament, took place. Boomerang Partners regularly participates in industry events, showcasing its booth and receiving prestigious awards. Over four years, the company has won 10 awards, including in 2025:

  • ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025
  • ‘Social Media Campaign of the Year’ at the SBC Awards 2025
  • ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2025

And Boomerang Partners affiliate team lead, Kristina Shkredova, won the award for Best Affiliate Manager AskGamblers 2025.

How many awards will Boomerang Partners win in January? – Follow the official website and social media of the company, so as not to miss anything.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

Continue Reading

Latest News

SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide

Published

6 hours ago

on

December 11, 2025

By

SCCG Management, a global leader in advisory, business development, and strategic partnerships for the gaming industry, announced a strategic global distribution partnership with Yellow Elephant Studios (YES), a rising force in casino, charitable gaming, and iGaming content development.

The partnership brings together SCCG’s expansive global operator network with YES’s rapidly growing portfolio of high-performance digital and land-based gaming content. Known for blending classic casino experiences with modern creative design, YES is redefining player engagement through advanced math models, cutting-edge visual design, and player-centric mechanics engineered for regulated casino markets, charitable gaming systems, and iGaming platforms.

A Studio Built for the Next Generation of Gaming

Yellow Elephant Studios is quickly emerging as one of the most innovative content developers in the sector. Their roadmap spans slot-style experiences, interactive entertainment systems, charitable gaming content, and hybrid formats designed for both digital and physical environments. With deep experience across regulated gaming markets, YES creates content that resonates with diverse player demographics while delivering strong performance for operators.

“Our mission is simple: create unforgettable gaming experiences by fusing imagination, technology, and precision,” said Fernando Di Carlo, CEO of Yellow Elephant Studios. “As the industry evolves, players expect more—more interaction, more personality, more ways to win. We’re building the next generation of games for that audience, and SCCG’s global footprint will help us scale that vision faster than ever.”

Accelerated Global Reach Through SCCG’s Network

By leveraging SCCG’s network of more than 120 partners — including tribal casinos, charitable gaming operators, digital platforms, iGaming operators, and emerging interactive entertainment brands — the partnership will accelerate the reach and market penetration of YES content across the most influential global gaming ecosystems.

“Yellow Elephant Studios brings a powerful creative and technical engine to the global gaming market,” said Stephen Crystal, Founder & CEO of SCCG Management. “Their ability to innovate across casino, charitable gaming, and iGaming channels makes them a standout studio ready for scale. SCCG is excited to connect them with operators seeking modern, high-engagement content that delivers real performance across both digital and land-based ecosystems.”

The post SCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide appeared first on Gaming and Gambling Industry Newsroom.

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