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Gaming Americas Weekly Roundup – March 22-28

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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Full House Resorts Inc. has announced the name and branding of its luxury hotel and casino project in Cripple Creek, Colorado: Chamonix Casino Hotel. Chamonix is located near Full House’s existing Bronco Billy’s Casino. This new project will feature approximately 300 four-star guest rooms and VIP suites as well as a spacious, new, elegant and exciting casino gaming area.

BetMGM has launched BetMGM Poker in Michigan. Michigan joins New Jersey as the second state in the US to introduce BetMGM Poker, the company’s primary online poker offering powered by the partypoker US network. This news follows the January launch of BetMGM’s online sports betting and casino offerings in Michigan. The BetMGM Poker app is now available for download in Michigan on both iOS and Android and accessible via desktop at https://poker.mi.betmgm.com.

Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, has secured a $150 million investment from Great Hill Partners. The investment will accelerate Jumio’s significant global lead in the digital identity space by devoting additional resources to automate its identity verification solutions, expand the breadth of the Jumio KYX Platform and grow its suite of AML compliance services.

Golden Matrix Group has filed with the SEC to raise up to $10m in an initial public offering on the Nasdaq. The company is currently listed on the OTC. Golden Matrix was founded in 2008 and booked $4 million in revenue for the 12 months ended 31 October 2020. It plans to list on the Nasdaq under the symbol GMGI. Kingswood Capital Markets is the sole bookrunner on the deal. No pricing terms were disclosed.

Simplicity Esports and Gaming Company has announced that it has received a record number of applications submitted via its wholly-owned subsidiary, PLAYlive Nation’s website, from potential franchisees interested in purchasing new franchise territories and opening Simplicity Esports gaming centres. New franchisee applications include disclosure of financial information, desired territory and business background.

The state of Connecticut has reached a deal with its two federally-recognised Native American tribes to provide online gambling and sports betting. The deal will tax online gaming at 18% for the next five years, then up to 20%. Sports betting will be taxed slightly lower. The Connecticut lottery will also be allowed to open a number of sports betting outlets, including venues in Bridgeport and Hartford.

Partnerships

GAN Limited has entered into a deal with Gila River Gaming Enterprises to provide Simulated Gaming solutions to Gila’s patrons across all properties on both desktop and mobile. Gila operates three casinos in Arizona on behalf of the Gila River Indian Community: Wild Horse Pass in Chandler, Vee Quiva in Laveen Village and Lone Butte in Chandler. The customised solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.

Enthusiast Gaming has signed an integrated partnership deal with TikTok, the leading destination for short-form mobile video. TikTok will leverage Enthusiast Gaming’s vast platform of video game and esports fan communities to help drive adoption and bridge the integration of TikTok within the gaming and esports industry. The partnership sees a variety of activations set to be rolled out across Enthusiast Gaming’s platform, such as product and logo placement, promotional activity with influencers and social media, as well as the production of media content.

FYX Gaming has partnered with leading esports betting operator Unikrn. The deal will see the two leading esports companies collaborate to deliver next-generation iGaming products and technology. Headlining the partnership is the inclusion of CryptoFights — a skill-based strategic fighting game and the flagship title for the FYX platform — on Unikrn Virtual, a proprietary gaming product offered by Unikrn that uses historical esports match data to power a non-stop stream of content coupled with live betting markets.

Allied Esports has partnered with Xsens to bring live animated casters to a professional esports tournament production for the first time. Through the use of Xsens’ MVN motion capture systems, Allied will transform its tournament casters into animated characters. The exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played and create unique, innovative opportunities for brand and product integration.

Acquisitions

XLMedia has entered into an agreement to acquire the business and assets of Sports Betting Dime for about $26 million. The company also announced plans to raise a minimum of about £20 million via a placing and a subscription and up to a further £3 million in an open offer. The net proceeds of the fundraising will be used mainly to finance the SBD purchase.

Lottery.com has entered into a binding agreement to acquire Mexican lottery companies JuegaLotto and Aganar. JuegaLotto is federally licensed to sell international lottery games in Mexico through an authorised federal gaming portal and is licensed for games of chance in other countries throughout Latin America. Aganar is licensed to sell Mexican National Lottery draw games, instant win tickets and other games of chance online with access to a federally approved online casino and sportsbook gaming license.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Legends Collide and the Stage Ignites at Red Bull League of its Own 2025, Munich

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Everything you need to know ahead of Saturday 29 November, when Red Bull’s one-of-a-kind League of Legends tournament ‘Red Bull League of Its Own’ is set to make its grand return.

Taking place in the iconic SAP Garden in Munich, reigning champions and esport titans T1, along with some of Europe’s most celebrated teams – G2 Esports, Karmine Corp, NNO Old and Los Ratones, will go head-to-head in an unmissable end-of-year showdown.

Red Bull League of Its Own 2025 is set to light up Munich’s SAP Garden, turning the state-of-the-art arena into an electrifying esports stage in the heart of Olympic Park. 11,500 fans will fill the stands, with countless more watching online, as international icons and Europe’s elite face-off in this year’s ultimate League of Legends clash. Red Bull League of Its Own is all about pushing the action to the limit, delivering high-energy matchups, unexpected twists, and the possibility of mixed rosters that keep every game fresh. All matchups will be played in a Ultimate Fearless best-of-1 format, keeping every game high-stakes and unpredictable.

The 2024 Red Bull League of Its Own delivered an unforgettable spectacle in Paris’ Accor Arena as T1 swapped roles, Los Ratones stunned after causing an upset, and Rekkles made a triumphant reunion on stage. This year’s edition aims to raise the bar even higher, promising elevated competition and moments that will captivate the global League community once again.

Returning as the official Monitor Partner for 2025, AGON by AOC will once again deliver high-performance gaming monitors to ensure contestants get the ultimate gaming experience. Razer makes its debut as the official Chair Partner of Red Bull League of Its Own, bringing the Razer Iskur V2 – an ergonomic chair built for comfort, durability, and focus – to keep players at their best throughout every match. MSI also joins as the official Gaming PC and Laptop Partner, while KFC comes on board for the first time as an event partner.

With record viewership last year, Red Bull League of Its Own 2025 promises unforgettable clashes, daring strategies, and moments fans will talk about long after the final match.

See below for full event details, timings, and where to watch.

Schedule:

  • -15:00 CET – Opening Ceremony
  • -15:15 CET – G2 Esports vs NNO Old
  • -16:00 CET – Los Ratones vs Karmine Corp
  • -17:00 CET – G2 Esports vc Karmine Corp
  • -18:00 CET – T1 vs Match 3 Winner
  • -19:00 CET – T1 vs NNO Old
  • -20:00 CET – T1 vs Los Ratones

Talent:

  • -Eefje “Sjokz” Depoortere – Host
  • -Keltoum “Giniro” Baddaje – Host
  • -Robert “Dagda” Price – Caster
  • -Aaron “Medic” Chamberlain – Caster
  • -Joe “Munchables” Fenny – Caster
  • -Daniel “Aux” Harrison – Caster
  • -Jona “JustJohnny” Schmitt – MC
  • -René “MasterPlay” Geigenberger – MC

On-Site Streamers:

  • -Caedrel
  • -Kameto
  • -NNO Old (NoWay, Tolkin, Agurin, Karni, and Broeli)
  • -Ilha das Lendas (Baiano, Tay, Brucer, and Pedro Bosco)

Where To Watch:

  • -Fans can tune in to Red Bull Gaming’s YouTube and Twitch channels at 3 PM (UTC+1).
  • -YouTube: youtube.com/live/mNV9ZU_YunA
  • -Twitch: twitch.tv/redbull

 

The post Legends Collide and the Stage Ignites at Red Bull League of its Own 2025, Munich appeared first on European Gaming Industry News.

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1xBet Becomes the First Official Betting Partner of MIBR’s VALORANT Team

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1xBet has signed a partnership with the VALORANT roster of esports powerhouse MIBR, becoming the first-ever official betting partner in the Riot Games ecosystem.

Under this partnership, 1xBet and MIBR will focus on creating a new, immersive fan experience, strengthening the team’s global fanbase, and boosting overall engagement with VALORANT.

MIBR’s VALORANT roster currently includes players from the United States and Brazil. Over the past few years, the team has been a regular competitor in VCT Americas, and in 2025 they qualified for VALORANT Masters Toronto — the only Latin American team to do so. Later that year, MIBR also earned a spot at VALORANT Champions 2025, finishing in the Top 5 worldwide.

Beyond their esports success, MIBR continues to expand its media presence through collaborations with leading Brazilian influencers such as Sacy, producing original entertainment content, and hosting watch parties during major tournaments — all helping the organization remain one of the most talked-about and fan-favorite names on the regional scene.

Among the team’s stars is Erick ‘Aspas’ Santos, widely regarded as a VALORANT legend in Latin America. In 2025, he set the VCT Americas record for the most kills in a BO3 series and became the first player in VALORANT Champions history to surpass 1,000 kills across tournaments (2022–2024). Outside of competition, Aspas is a three-time Prêmio eSports Brasil “Athlete of the Year” winner and a massive fan favorite — during VCT Americas 2024 Kickoff, he became the most-mentioned player on Twitch chats, with over 11,300 mentions.

1xBet is one of the most recognized brands in esports betting, regularly supporting major global tournaments and sponsoring top-tier teams around the world.

Simon Westbury, Strategic Advisor at 1xBet: “This is a historic step for 1xBet — becoming the first official betting partner of an esports team within the Riot Games ecosystem. MIBR features some of the most talented and visible players in Latin America, and together we aim to strengthen VALORANT’s presence across the LATAM region, elevate its appeal internationally, and deliver a unique fan experience for audiences around the globe.”

Raphael Castanheira, MIBR’s Director of Marketing and Partnerships:  “Being the first organization in the entire Riot ecosystem to obtain approval for a betting sponsorship is a direct result of how MIBR operates today, as an organized company with robust governance, clear processes, and protected by policies that put competitive integrity at the forefront. ”

 

The post 1xBet Becomes the First Official Betting Partner of MIBR’s VALORANT Team appeared first on European Gaming Industry News.

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ComeOn Group climbs to 21st place in the EGR Global Power 50 following a year of strategic growth

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Leading iGaming operator ComeOn Group has secured the 21st position in the 2025 EGR Power 50 rankings, reflecting a year defined by expansion, product innovation, and strengthened regulatory presence across Europe.

In 2025, the Group broadened its footprint in the regulated European markets with the launch of its casino-first brand Casinostuen in Denmark. The Group also advanced its activities in the Netherlands through the operation of Evoke’s 888 brand within the regulated Dutch market.

ComeOn Group continues to benefit from its strategic focus on locally regulated jurisdictions, which is powered by its own technology platform including an in-house sportsbook platform, proprietary games studio SpinOn, and unique, innovative jackpot products have been key contributors to differentiation and growing market share in core territories.

Juergen Reutter, Chief Executive Officer, said: “Our proprietary technology is powering our products and services, giving us a strong competitive edge in highly dynamic and regulated markets. This foundation allows us to innovate faster, deliver differentiated experiences, and scale with confidence.

At the same time, artificial intelligence is transforming how competitive we can operate. We’ve equipped our teams with the tools and governance to experiment boldly and apply AI where it creates the most value. At ComeOn Group, we want to learn faster than our competition, because speed, agility, and innovation are essential to staying ahead in this industry.”

The Group closed the period with strong financial performance, demonstrating consistent growth across all key indicators for the 12 months ending 30 June 2025. Combined with the company’s increased market reach and accelerated innovation initiatives, ComeOn Group enters the coming year with robust momentum and a strengthened market position.

 

The post ComeOn Group climbs to 21st place in the EGR Global Power 50 following a year of strategic growth appeared first on European Gaming Industry News.

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